Honest Bubble Bath Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Honest Bubble Bath sales on Amazon US totaled 267,000 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $3,545,995 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.8% of unit volume and 37.8% of revenue, while a typical listing is priced at $13.59. The keyword itself pulled 21,538 Amazon queries over the same period (▲ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the honest bubble bath Top 50 moved 3,191,450 units and $39,421,341 in cumulative sales — an average of 265,954 units and $3,285,112 per month. Monthly throughput topped out at 304,800 units in March 2026 and dipped to 173,350 in May 2026, leaving the latest reading 20.1% higher than August 2025.
Honest Bubble Bath Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
267K
▼ 9.8% MoM
Monthly Revenue 2026/07
$3.5M
▼ 6.3% MoM
Top 10 Market Share 2026/07
40.8%
Honest Bubble Bath Market Share & Sales Concentration on Amazon US — July 2026
The most-sold honest bubble bath listing on Amazon US in July 2026 is ASIN B072QXWXS6 (Brand: The Honest Company), which sold 20,000 units at $10.96 apiece — equal to 7.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 109,000 units and $1,340,360 in July 2026 — 40.8% of unit volume and 37.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Honest Bubble Bath' on Amazon
July 2026
Is 40.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072QXWXS6
The Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
20K
▼ 33.3%vs. prior month
$218K
latest month
12-month trend
B004L5JCZ4
Aveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
10K
▲ 0.0%vs. prior month
$126.7K
latest month
12-month trend
B01LDZJHAE
The Honest Company Bubble Bath, Hypoallergenic, Lavender Calm, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
10K
▲ 0.0%vs. prior month
$118.7K
latest month
12-month trend
B01M4QMQ4B
The Honest Company Shampoo & Body Wash, Tear-Free, Lavender Calm, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
10K
▲ 0.0%vs. prior month
$109.6K
latest month
12-month trend
B072MZ562L
The Honest Company Bubble Bath, Hypoallergenic, Fragrance-Free, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
10K
▲ 0.0%vs. prior month
$119.6K
latest month
12-month trend
B07DTJM47S
The Honest Company Shampoo & Body Wash, Tear-Free, Lavender Calm, 18 fl oz | 2-In-1 Shampoo & Body Wash, 18 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
10K
▲ 0.0%vs. prior month
$169.6K
latest month
12-month trend
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Best Honest Bubble Bath Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Honest Company is the best-performing honest bubble bath brand in July 2026, moving 70,000 units across 6 ASINs for 64.2% of Top 10 volume. Aveeno Baby follows with 10,000 units (9.2%), ahead of Dr Teal's on 10,000 units (9.2%).
With 5 brands splitting the Top 10 and 82.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.62 to $15.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Honest Company
6 ASINs in Top 10
64.2%
Units
70K
Revenue
$903.9K
Avg. price
$12.99
B072QXWXS6
$10.96·★4.7·47K revsThe Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Units sold20KB01LDZJHAE
$11.96·★4.7·23.8K revsThe Honest Company Bubble Bath, Hypoallergenic, Lavender Calm, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
Units sold10KB01M4QMQ4B
$10.97·★4.7·47K revsThe Honest Company Shampoo & Body Wash, Tear-Free, Lavender Calm, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Units sold10KB072MZ562L
$11.96·★4.7·5.1K revsThe Honest Company Bubble Bath, Hypoallergenic, Fragrance-Free, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
Units sold10KB07DTJM47S
$16.97·★4.7·47K revsThe Honest Company Shampoo & Body Wash, Tear-Free, Lavender Calm, 18 fl oz | 2-In-1 Shampoo & Body Wash, 18 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Units sold10KB0DVC3VB5Q
$15.12·★4.7·47K revsThe Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 18 fl oz | 2-In-1 Shampoo & Body Wash, 18 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Units sold10K
Aveeno Baby
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$126.7K
Avg. price
$12.62
B004L5JCZ4
$12.62·★4.8·37.5K revsAveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Units sold10K
Dr Teal's
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$157.6K
Avg. price
$15.85
B0CCS9MC9X
$15.85·★4.7·3.1K revsDr Teal's Kids 3-in-1 Sleep Bubble Bath, Body Wash & Shampoo with Melatonin & Essential Oil, Lavender Scent, 20 fl oz (Pack of 3)
Units sold10K
Trending Honest Bubble Bath Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B073KM53NG booked 9K units at $11.99, with ▲ 0.0% MoM change. On the growth side, B01MUOX7PP leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GC95XM1H close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B073KM53NG
Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic, Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles, 16 fl oz Each)
Price
$11.99
Rating
4.7
Reviews
5.5K
Latest month sales
B01MUOX7PP
The Honest Company Shampoo Body Wash & Lotion, Lavender Calm, 18.5 fl oz | Shampoo, Body Wash & Lotion Duo, Lavender Calm, 18.5 Fl Oz. Naturally Derived, Gentle For Baby's Sensitive Skin.
Price
$19.47
Rating
4.7
Reviews
9.5K
Latest month sales
B0GC95XM1H
Hello Bello Premium Fragrance-Free Baby Wipes, with Chamomile & Aloe Extracts for Sensitive Skin - 12 Resealable Packs = 720 Total Wipes
Unlock to view ASIN details and product titles
Price
$34.78
Rating
4.5
Reviews
5.7K
Latest month sales
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