Homes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Homes sales on Amazon US totaled 481,850 units in July 2026 (▼ 3.0% vs. the prior month), generating an estimated $21,521,065 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.4% of unit volume and 50.1% of revenue, while a typical listing is priced at $45.92. The keyword itself pulled 2,198 Amazon queries over the same period (▼ 73.0% MoM).
Zooming out to the 12-month window ending July 2026, the homes Top 50 moved 4,227,150 units and $202,076,537 in cumulative sales — an average of 352,263 units and $16,839,711 per month. Monthly throughput topped out at 494,900 units in June 2026 and dipped to 266,000 in January 2026, leaving the latest reading 33.4% higher than August 2025.
Homes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
481.9K
▼ 3.0% MoM
Monthly Revenue 2026/07
$21.5M
▼ 17.0% MoM
Top 10 Market Share 2026/07
66.4%
Homes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold homes listing on Amazon US in July 2026 is ASIN B01N0TGJHB (Brand: Ortho), which sold 60,000 units at $20.75 apiece — equal to 12.5% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $10,780,800 in July 2026 — 66.4% of unit volume and 50.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Homes' on Amazon
July 2026
Is 66.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N0TGJHB
Ortho Home Defense Insect Killer for Indoor & Perimeter2, Wand, 1.33 gal. | Ready-To-Use Bug Killer with Comfort Wand, Kills Ants, Roaches and Spiders, Use in Kitchens, Bathrooms and Home Perimeter
60K
▲ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
50K
▲ 66.7%vs. prior month
$641.5K
latest month
12-month trend
B07VVK39F7
LEVOIT Air Purifier for Home Allergies and Pets Hair Smokers in Bedroom, H13 True HEPA Filter, 24db Filtration System Cleaner Odor Eliminators, Remove 99.97% Dust Smoke Mold Pollen, Core 300, White
40K
▼ 33.3%vs. prior month
$3.6M
latest month
12-month trend
B0CFGYFCYL
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
30K
▼ 25.0%vs. prior month
$282K
latest month
12-month trend
B0DY4S3HP2
VOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
30K
▲ 50.0%vs. prior month
$809.7K
latest month
12-month trend
B0FR4NZN55
Steam Cleaner, Portable Steamer for Cleaning with 16pcs Accessories, 6-Level Adjustable and 15s Heat-Up, Handheld Steam Cleaner for Home, Tile, Dirt, Grout, Grease, Car Detailing
30K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
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Best Homes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ortho is the best-performing homes brand in July 2026, moving 80,000 units across 2 ASINs for 25.0% of Top 10 volume. Innqoo follows with 50,000 units (15.6%), ahead of Levoit on 40,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 53.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.45 to $89.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ortho
2 ASINs in Top 10
25.0%
Units
80K
Revenue
$1.6M
Avg. price
$18.45
B01N0TGJHB
$20.75·★4.5·19.6K revsOrtho Home Defense Insect Killer for Indoor & Perimeter2, Wand, 1.33 gal. | Ready-To-Use Bug Killer with Comfort Wand, Kills Ants, Roaches and Spiders, Use in Kitchens, Bathrooms and Home Perimeter
Units sold60KB07WHJW3FR
$16.14·★4.3·29.3K revsOrtho Home Defense Max Indoor Insect Barrier, Wand, 1 gal. | Ready-To-Use Home Bug Killer with Extended Reach Comfort Wand, Kills Ants, Roaches, Spiders, Fleas and Ticks
Units sold20K
Innqoo
1 ASIN in Top 10
15.6%
Units
50K
Revenue
$641.5K
Avg. price
$19.99
B0DZFGTCLR
$19.99·★4.5·5.1K revsCandle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Units sold50K
Levoit
1 ASIN in Top 10
12.5%
Units
40K
Revenue
$3.6M
Avg. price
$89.99
B07VVK39F7
$89.99·★4.7·108.6K revsLEVOIT Air Purifier for Home Allergies and Pets Hair Smokers in Bedroom, H13 True HEPA Filter, 24db Filtration System Cleaner Odor Eliminators, Remove 99.97% Dust Smoke Mold Pollen, Core 300, White
Units sold40K
Trending Homes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CQ8RSTDW booked 10K units at $17.99, with ▲ 0.0% MoM change. On the growth side, B0DZFGTCLR leads positive momentum with ▲ 66.7% MoM growth on 50K units, with B0GLQH4453 close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CQ8RSTDW
Safer Home Flying Insect Trap, Plug-in Fruit Fly Trap for Indoors, 2-Pack | Flying Insect, Moth, & Gnat Trap, Fruit Fly Killer, Fly Catcher, 24/7 Catch, Chemical-Free, 2 Traps + 2 Glue Cards, SH502-2SR
Price
$17.99
Rating
4.3
Reviews
6.2K
Latest month sales
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Price
$19.99
Rating
4.5
Reviews
5.1K
Latest month sales
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.1
Reviews
1K
Latest month sales
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