Home Gym Equipment Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Home Gym Equipment sales on Amazon US totaled 247,400 units in July 2026 (▼ 9.6% vs. the prior month), generating an estimated $11,267,736 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 31.8% of revenue, while a typical listing is priced at $94.55. The keyword itself pulled 45,304 Amazon queries over the same period (▼ 23.1% MoM).
Zooming out to the 12-month window ending July 2026, the home gym equipment Top 50 moved 2,987,600 units and $148,880,507 in cumulative sales — an average of 248,967 units and $12,406,709 per month. Monthly throughput topped out at 338,000 units in November 2025 and dipped to 133,400 in May 2026, leaving the latest reading 2.5% lower than August 2025.
Home Gym Equipment Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
247.4K
▼ 9.6% MoM
Monthly Revenue 2026/07
$11.3M
▼ 22.6% MoM
Top 10 Market Share 2026/07
56.6%
Home Gym Equipment Market Share & Sales Concentration on Amazon US — July 2026
The most-sold home gym equipment listing on Amazon US in July 2026 is ASIN B09DF9NWC7 (Brand: Loocio), which sold 30,000 units at $8.99 apiece — equal to 12.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $3,581,800 in July 2026 — 56.6% of unit volume and 31.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Home Gym Equipment' on Amazon
July 2026
Is 56.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09DF9NWC7
Jump Rope, Tangle-Free Rapid Speed Jumping Rope Cable with Ball Bearings for Women, Men, and Kids, Adjustable Steel Jump Rope with Foam Handles for Home Gym Exercise Fitness Workout Equipment & Slim Body
30K
▲ 0.0%vs. prior month
$269.7K
latest month
12-month trend
B01AVDVHTI
Fit Simplify Resistance Loop Exercise Bands with Instruction Guide and Carry Bag, Set of 5
20K
▼ 33.3%vs. prior month
$207.4K
latest month
12-month trend
B07518RBH2
ZELUS Weighted Vest, 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout, Strength Training, Running, Fitness, Muscle Building, Weight Loss, Weightlifting
20K
▲ 0.0%vs. prior month
$485.6K
latest month
12-month trend
B07DK9QZV9
Trideer Yoga Ball for Exercise, Pilates, Core & Balance Training, Stability Ball for Pregnancy & Birthing Prep, Physical Therapy, Daily Stretching, Office Chair for Active Sitting, Quick Pump Included
10K
▲ 0.0%vs. prior month
$172.8K
latest month
12-month trend
B07G824Z3V
FitBeast Grip Strengthener Forearm Strengthener Hand Grips Strengthener Kit - 5 Pack Adjustable Resistance
10K
▲ 0.0%vs. prior month
$126.8K
latest month
12-month trend
B08MY13HYC
Ally Peaks Pull Up Bar for Doorway | Thickened Steel Max Limit 440 lbs Upper Body Fitness Workout Bar| Multi-Grip Strength for Doorway | Indoor Chin-Up Bar Fitness Trainer for Home Gym Portable
10K
▲ 0.0%vs. prior month
$279.9K
latest month
12-month trend
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Best Home Gym Equipment Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Loocio is the best-performing home gym equipment brand in July 2026, moving 30,000 units across 1 ASIN for 21.4% of Top 10 volume. Fit Simplify follows with 20,000 units (14.3%), ahead of ZELUS on 20,000 units (14.3%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.98 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Loocio
1 ASIN in Top 10
21.4%
Units
30K
Revenue
$269.7K
Avg. price
$8.99
B09DF9NWC7
$8.99·★4.4·25.4K revsJump Rope, Tangle-Free Rapid Speed Jumping Rope Cable with Ball Bearings for Women, Men, and Kids, Adjustable Steel Jump Rope with Foam Handles for Home Gym Exercise Fitness Workout Equipment & Slim Body
Units sold30K
Fit Simplify
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$207.4K
Avg. price
$8.98
B01AVDVHTI
$8.98·★4.5·136.6K revsFit Simplify Resistance Loop Exercise Bands with Instruction Guide and Carry Bag, Set of 5
Units sold20K
ZELUS
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$485.6K
Avg. price
$22.99
B07518RBH2
$22.99·★4.5·17.3K revsZELUS Weighted Vest, 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout, Strength Training, Running, Fitness, Muscle Building, Weight Loss, Weightlifting
Units sold20K
Trending Home Gym Equipment Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GLQH4453 booked 10K units at $22.99, with ▲ 66.7% MoM change. On the growth side, B0DHYNHYJD leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
Price
$22.99
Rating
4.2
Reviews
1K
Latest month sales
B0D4QVWHFN
MERACH CV30 Pro Curved Vibration Plate Exercise Machine, Powerful & Quiet | 400lbs Capacity, Whole Body Workout Equipment for Lymphatic Drainage, Shake Plate with Bluetooth & Auto ON/OFF for Home Gym
Price
$99.99
Rating
4.3
Reviews
4.5K
Latest month sales
B0DHYNHYJD
CAP 2-inch Olympic Bumper Plate Weight Set | 100-370 lbs | Multiple Colors | Storage Rack Optional
Unlock to view ASIN details and product titles
Price
$259.99
Rating
4.5
Reviews
635
Latest month sales
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