Home Defense Bug Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Home Defense Bug Spray sales on Amazon US totaled 874,800 units in July 2026 (▲ 1.3% vs. the prior month), generating an estimated $13,079,564 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.9% of unit volume and 55.5% of revenue, while a typical listing is priced at $16.88. The keyword itself pulled 38,075 Amazon queries over the same period (▼ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the home defense bug spray Top 50 moved 5,508,150 units and $81,171,985 in cumulative sales — an average of 459,013 units and $6,764,332 per month. Monthly throughput topped out at 874,800 units in July 2026 and dipped to 165,500 in December 2025, leaving the latest reading 39.3% higher than August 2025.
Home Defense Bug Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
874.8K
▲ 1.3% MoM
Monthly Revenue 2026/07
$13.1M
▼ 6.0% MoM
Top 10 Market Share 2026/07
62.9%
Home Defense Bug Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold home defense bug spray listing on Amazon US in July 2026 is ASIN B00E4GACB8 (Brand: Terro), which sold 100,000 units at $9.58 apiece — equal to 11.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 550,000 units and $7,259,600 in July 2026 — 62.9% of unit volume and 55.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Home Defense Bug Spray' on Amazon
July 2026
Is 62.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00E4GACB8
Terro Ant Killer Liquid Baits (6 in a Box) | Borax Formula, Kills the Queen & the Entire Colony, Liquid Ant Baits Indoor, Kills Household Ants, Indoor Use
100K
▲ 0.0%vs. prior month
$804K
latest month
12-month trend
B07JBRJH79
Mighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
80K
▲ 60.0%vs. prior month
$1.4M
latest month
12-month trend
B000BQMOF2
Raid Wasp & Hornet Killer Bug Spray, Kills Entire Nest, 14 oz, 2 Count | Kills Wasps & Hornets on Contact, Sprays Up to 22 Feet
60K
▲ 50.0%vs. prior month
$599.4K
latest month
12-month trend
B01N0TGJHB
Ortho Home Defense Insect Killer for Indoor & Perimeter2, Wand, 1.33 gal. | Ready-To-Use Bug Killer with Comfort Wand, Kills Ants, Roaches and Spiders, Use in Kitchens, Bathrooms and Home Perimeter
60K
▲ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B019ZTXU2G
OFF! Deep Woods Dry Insect & Mosquito Repellent Bug Spray, 4 oz, (2-Pack) | Aerosol Spray, 25% DEET Formula, Non-Greasy, Long Lasting Protection from Mosquitoes, Ticks, Biting Flies, Gnats, Chiggers
50K
▼ 16.7%vs. prior month
$553K
latest month
12-month trend
B000KL1LDE
Combat Max 12 Month Roach Killing Bait, Small Roaches, Kill Nest, 18 Count | Child-resistant, fast-acting fipronil formula, nest destroyer, mess-free, no vapor, fumes or odor, kills entire infestation
40K
▲ 33.3%vs. prior month
$433.2K
latest month
12-month trend
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Best Home Defense Bug Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Raid is the best-performing home defense bug spray brand in July 2026, moving 140,000 units across 3 ASINs for 25.5% of Top 10 volume. Terro follows with 100,000 units (18.2%), ahead of OFF! on 90,000 units (16.4%).
With 7 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.35 to $12.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Raid
3 ASINs in Top 10
25.5%
Units
140K
Revenue
$1.2M
Avg. price
$8.35
B000BQMOF2
$9.99·★4.7·13.5K revsRaid Wasp & Hornet Killer Bug Spray, Kills Entire Nest, 14 oz, 2 Count | Kills Wasps & Hornets on Contact, Sprays Up to 22 Feet
Units sold60KB00NES7LMU
$9.58·★4.7·16.2K revsRaid Ant & Roach Killer Bug Spray, Fragrance Free, 17.5 oz, 2 Count | Kills Ants & Roaches on Contact, Keeps Killing For Up to 13 Weeks, For Home Use, No Lingering Chemical Odor
Units sold40KB01DIOY0S2
$5.49·★4.0·30.5K revsRaid Ant Killer Baits, Indoor Ant Control, Child Resistant, 8 Count | Kills the Colony, Keeps Killing Ants for Up to 3 Months, For Indoor Home Use
Units sold40K
Terro
1 ASIN in Top 10
18.2%
Units
100K
Revenue
$804K
Avg. price
$9.58
B00E4GACB8
$9.58·★4.6·161.4K revsTerro Ant Killer Liquid Baits (6 in a Box) | Borax Formula, Kills the Queen & the Entire Colony, Liquid Ant Baits Indoor, Kills Household Ants, Indoor Use
Units sold100K
OFF!
2 ASINs in Top 10
16.4%
Units
90K
Revenue
$1M
Avg. price
$12.29
B019ZTXU2G
$12.89·★4.7·42.3K revsOFF! Deep Woods Dry Insect & Mosquito Repellent Bug Spray, 4 oz, (2-Pack) | Aerosol Spray, 25% DEET Formula, Non-Greasy, Long Lasting Protection from Mosquitoes, Ticks, Biting Flies, Gnats, Chiggers
Units sold50KB0DP5DZ57B
$11.69·★4.6·2.4K revsOFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes, Fragrance-Free Pest Control For Ticks & Flies, Camping, Bug Spray - 5 oz (Pack of 2) | Aerosol Spray, 20% Picaridin Formula, Fragrance Free, Lightweight, Long Lasting Protection from Mosquitoes, Flies, Ticks
Units sold40K
Trending Home Defense Bug Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000KL1LDE booked 40K units at $13.99, with ▲ 33.3% MoM change. On the growth side, B0C1Q39Q9R leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000KL1LDE
Combat Max 12 Month Roach Killing Bait, Small Roaches, Kill Nest, 18 Count | Child-resistant, fast-acting fipronil formula, nest destroyer, mess-free, no vapor, fumes or odor, kills entire infestation
Price
$13.99
Rating
4.3
Reviews
44.6K
Latest month sales
B00NES7LMU
Raid Ant & Roach Killer Bug Spray, Fragrance Free, 17.5 oz, 2 Count | Kills Ants & Roaches on Contact, Keeps Killing For Up to 13 Weeks, For Home Use, No Lingering Chemical Odor
Price
$9.58
Rating
4.7
Reviews
16.2K
Latest month sales
B0C1Q39Q9R
Atticus Talak 7.9% Indoor/Outdoor Bifenthrin Insecticide Concentrate (32oz) | Control Ants, Mosquitoes, Cockroaches, Spiders, Armyworms, and 70+ More Pests, Measuring Made Easy with Tip 'N Measure Bottle
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.5
Reviews
5K
Latest month sales
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