Hockey Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hockey sales on Amazon US totaled 26,050 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $538,452 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.5% of unit volume and 53.3% of revenue, while a typical listing is priced at $30.78. The keyword itself pulled 26,694 Amazon queries over the same period (▼ 11.9% MoM).
Zooming out to the 12-month window ending July 2026, the hockey Top 50 moved 359,600 units and $7,568,231 in cumulative sales — an average of 29,967 units and $630,686 per month. Monthly throughput topped out at 64,300 units in December 2025 and dipped to 14,600 in May 2026, leaving the latest reading 6.5% higher than August 2025.
Hockey Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.1K
▼ 6.5% MoM
Monthly Revenue 2026/07
$538.5K
▼ 10.1% MoM
Top 10 Market Share 2026/07
69.5%
Hockey Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hockey listing on Amazon US in July 2026 is ASIN B005ECO9XI (Brand: Vapor Fresh), which sold 8,000 units at $14.99 apiece — equal to 30.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 18,100 units and $287,201 in July 2026 — 69.5% of unit volume and 53.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hockey' on Amazon
July 2026
Is 69.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B005ECO9XI
Vapor Fresh Sports Gear Cleaner and Deodorizer Spray, 16oz (1 Pack) | Sports odor eliminator, Boxing gloves, Sports pads, Helmets, Gym bags, Gym equipment
8K
▲ 14.3%vs. prior month
$119.9K
latest month
12-month trend
B09BDGFW4X
Hockey Tape Black 1inch Grip Tape 2 Roll Athletic Sports Tape Water-Resistan Multipurpose Cloth Tape for Lacrosse Baseball & Softball Bats, Pullup Bars, Sports Gift Wrist Ankle Foot Gymnastics Bar
4K
▲ 33.3%vs. prior month
$31.4K
latest month
12-month trend
B07YGPSXGW
50 Strong Hockey & Lacrosse Water Bottle with Straw, 2-Pack, 1 Liter
1K
▲ 25.0%vs. prior month
$20K
latest month
12-month trend
B004C5RDQS
Franklin Sports NHL Street Hockey Balls
1K
▼ 50.0%vs. prior month
$8.6K
latest month
12-month trend
B0FL7VLGB7
Funscape Kids Hockey Pool Game Toys, Big Inflatable Water Play Floating Toy | Fun Swimming Pool Float, Outdoor Activities Yard Beach Sports, Cool Summer Family Party Gifts 5 6 8 10 12 Yr Boys Teen Adults
900
▼ 10.0%vs. prior month
$22K
latest month
12-month trend
B0FJMPXZ9C
2025-26 SP NHL Retail Blaster Box
800
▼ 20.0%vs. prior month
$24K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hockey Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vapor Fresh is the best-performing hockey brand in July 2026, moving 8,000 units across 1 ASIN for 44.2% of Top 10 volume. EAGLES follows with 4,000 units (22.1%), ahead of Franklin Sports on 1,600 units (8.8%).
With 9 brands splitting the Top 10 and 75.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $41.79, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vapor Fresh
1 ASIN in Top 10
44.2%
Units
8K
Revenue
$119.9K
Avg. price
$14.99
B005ECO9XI
$14.99·★4.6·5.9K revsVapor Fresh Sports Gear Cleaner and Deodorizer Spray, 16oz (1 Pack) | Sports odor eliminator, Boxing gloves, Sports pads, Helmets, Gym bags, Gym equipment
Units sold8K
EAGLES
1 ASIN in Top 10
22.1%
Units
4K
Revenue
$31.4K
Avg. price
$7.99
B09BDGFW4X
$7.99·★4.5·3.9K revsHockey Tape Black 1inch Grip Tape 2 Roll Athletic Sports Tape Water-Resistan Multipurpose Cloth Tape for Lacrosse Baseball & Softball Bats, Pullup Bars, Sports Gift Wrist Ankle Foot Gymnastics Bar
Units sold4K
Franklin Sports
2 ASINs in Top 10
8.8%
Units
1.6K
Revenue
$36.4K
Avg. price
$41.79
B004C5RDQS
$8.59·★4.8·4.7K revsFranklin Sports NHL Street Hockey Balls
Units sold1KB00QU93OBC
$74.99·★4.5·1.6K revsFranklin Sports Hockey Goal, Ball, and Stick Set - NHL | Driveway Fun for Beginners, Complete Starter Kit, Lightweight PVC Frame, Durable Pre-Fit Netting, For Junior Players
Units sold600
Trending Hockey Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00QU93OBC booked 600 units at $74.99, with ▲ 0.0% MoM change. On the growth side, B01N4V6AD8 leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00QU93OBC
Franklin Sports Hockey Goal, Ball, and Stick Set - NHL | Driveway Fun for Beginners, Complete Starter Kit, Lightweight PVC Frame, Durable Pre-Fit Netting, For Junior Players
Price
$74.99
Rating
4.5
Reviews
1.6K
Latest month sales
B0000BYN5Z
STX Field Hockey Reversible Shin Shield
Price
$22.99
Rating
4.6
Reviews
260
Latest month sales
B01N4V6AD8
STX Stallion 400
Unlock to view ASIN details and product titles
Price
$45.00
Rating
4.7
Reviews
116
Latest month sales
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