Hermes Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hermes Bag sales on Amazon US totaled 18,250 units in July 2026 (▼ 18.9% vs. the prior month), generating an estimated $480,238 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.6% of unit volume and 60.2% of revenue, while a typical listing is priced at $190.86. The keyword itself pulled 18,653 Amazon queries over the same period (▼ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the hermes bag Top 50 moved 217,100 units and $5,551,109 in cumulative sales — an average of 18,092 units and $462,592 per month. Monthly throughput topped out at 24,500 units in November 2025 and dipped to 10,400 in May 2026, leaving the latest reading 2.2% higher than August 2025.
Hermes Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.3K
▼ 18.9% MoM
Monthly Revenue 2026/07
$480.2K
▼ 21.1% MoM
Top 10 Market Share 2026/07
75.6%
Hermes Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hermes bag listing on Amazon US in July 2026 is ASIN B0BRR6Q2ZD (Brand: EACHY), which sold 4,000 units at $20.39 apiece — equal to 21.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,800 units and $289,142 in July 2026 — 75.6% of unit volume and 60.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hermes Bag' on Amazon
July 2026
Is 75.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BRR6Q2ZD
EACHY Travel Makeup Bag for Women, PU Leather Cosmetic Bag, Brown, Medium
4K
▼ 33.3%vs. prior month
$91.6K
latest month
12-month trend
B07GJPHST7
LEXSION Felt Purse Organizer Insert, Tote Bag Shaper Dividers with 5 Sizes
2K
▲ 0.0%vs. prior month
$19K
latest month
12-month trend
B09QSVL5LS
HOXIS Oversize Pu Leather Tote Women Weekender Bag Shopper Handbag Travel Purse
1K
▼ 50.0%vs. prior month
$28.9K
latest month
12-month trend
B0D99Q3PDV
HOXIS Hobo Bags for Women Soft Vegan Leather Shoulder Handbag Slouchy Tote Purses
1K
▼ 50.0%vs. prior month
$28.9K
latest month
12-month trend
B08BCJ595H
Kolti Purse Strap Replacement Crossbody Handbag Stripe Wide Adjustable
1K
▲ 0.0%vs. prior month
$11K
latest month
12-month trend
B0CYLVMKYN
Hioyiwse Head Scarf Hair Neck Scarves For Women Purse Bag Scarfs For Handbags Silky Long Thin Satin Headscarf Fashion
1K
▲ 0.0%vs. prior month
$8.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hermes Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EACHY is the best-performing hermes bag brand in July 2026, moving 4,000 units across 1 ASIN for 29.0% of Top 10 volume. LEXSION follows with 2,000 units (14.5%), ahead of HOXIS on 2,000 units (14.5%).
Volume is spread across 8 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $28.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EACHY
1 ASIN in Top 10
29.0%
Units
4K
Revenue
$91.6K
Avg. price
$20.39
B0BRR6Q2ZD
$20.39·★4.6·12.8K revsEACHY Travel Makeup Bag for Women, PU Leather Cosmetic Bag, Brown, Medium
Units sold4K
LEXSION
1 ASIN in Top 10
14.5%
Units
2K
Revenue
$19K
Avg. price
$9.99
B07GJPHST7
$9.99·★4.5·24.3K revsLEXSION Felt Purse Organizer Insert, Tote Bag Shaper Dividers with 5 Sizes
Units sold2K
HOXIS
2 ASINs in Top 10
14.5%
Units
2K
Revenue
$57.8K
Avg. price
$28.90
B09QSVL5LS
$28.90·★4.7·4K revsHOXIS Oversize Pu Leather Tote Women Weekender Bag Shopper Handbag Travel Purse
Units sold1KB0D99Q3PDV
$28.90·★4.5·3.5K revsHOXIS Hobo Bags for Women Soft Vegan Leather Shoulder Handbag Slouchy Tote Purses
Units sold1K
Trending Hermes Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F638HNCF booked 800 units at $29.99. On the growth side, B0DZ1S9C1R leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0CX1Q49R6 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F638HNCF
Joryin Woven Purse for Women Evening Clutch Woven Leather Handbags Crossbody Bag Purse Formal Evening Bag, Vegan Leather
Price
$29.99
Rating
4.4
Reviews
464
Latest month sales
B0DZ1S9C1R
Tote Bag for Women plaid purse Designer Handbags Plaid Womens Purses and Bucket bag Canvas tote handbags black shoulder women designer
Price
$34.99
Rating
4.0
Reviews
118
Latest month sales
B0CX1Q49R6
DORIS&JACKY Designer Top Handle Bucket Bag, Women's Small Leather Crossbody
Unlock to view ASIN details and product titles
Price
$55.99
Rating
4.7
Reviews
158
Latest month sales
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