Henckels Knife Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Henckels Knife Set sales on Amazon US totaled 38,900 units in July 2026 (▼ 40.1% vs. the prior month), generating an estimated $3,169,163 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.8% of unit volume and 48.0% of revenue, while a typical listing is priced at $114.01. The keyword itself pulled 19,442 Amazon queries over the same period (▼ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the henckels knife set Top 50 moved 491,450 units and $43,241,569 in cumulative sales — an average of 40,954 units and $3,603,464 per month. Monthly throughput topped out at 79,600 units in November 2025 and dipped to 22,050 in May 2026, leaving the latest reading 37.9% higher than August 2025.
Henckels Knife Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
38.9K
▼ 40.1% MoM
Monthly Revenue 2026/07
$3.2M
▼ 47.7% MoM
Top 10 Market Share 2026/07
66.8%
Henckels Knife Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold henckels knife set listing on Amazon US in July 2026 is ASIN B0C1YBPJ43 (Brand: Astercook), which sold 10,000 units at $39.88 apiece — equal to 25.7% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $1,520,810 in July 2026 — 66.8% of unit volume and 48.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Henckels Knife Set' on Amazon
July 2026
Is 66.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B00R3Z49G6
Amazon Basics 14-Piece High Carbon Stainless Steel Kitchen Knife Set with Full Tang Construction, Ergonomic Handles, Sharpener and Pinewood Block, Black
3K
▼ 40.0%vs. prior month
$96.4K
latest month
12-month trend
B01ALYD1WI
Cuisinart 15-Piece Knife Set with Block, High Carbon Stainless Steel, Forged Triple Rivet, White, C77WTR-15P
3K
▲ 0.0%vs. prior month
$280.7K
latest month
12-month trend
B0G4LV352H
Astercook Knife Set, 15 Pieces Kitchen Knife Set with Sharpener Block, German Stainless Steel Knives with Anti-Rust Coating, Dishwasher Safe, Elegant Cream White Design, Perfect for Holiday Gifts
2K
▼ 33.3%vs. prior month
$80K
latest month
12-month trend
B00GHX5HGG
Henckels Statement 15-Pc Knife Block Set, Razor-Sharp, German Engineered | Informed by 100+ Years of Mastery. Dishwasher safe, Comfortable Grip Ideal for Everyday Cooking. High Quality Stainless Steel
2K
▼ 66.7%vs. prior month
$299.3K
latest month
12-month trend
B09G6QX21B
McCook Knife Set Kitchen Steel Knife Block Set w Built-in Sharpener | German Forged Stainless Steel,15 PC,Razor Sharp,Non-Stick&Anti-Rust,Ergonomic Handle,Full Tang,Gift Box
2K
▼ 50.0%vs. prior month
$138.8K
latest month
12-month trend
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Best Henckels Knife Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing henckels knife set brand in July 2026, moving 13,000 units across 3 ASINs for 50.0% of Top 10 volume. Cuisinart follows with 4,000 units (15.4%), ahead of HENCKELS on 4,000 units (15.4%).
With 5 brands splitting the Top 10 and 80.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $48.28 to $97.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
3 ASINs in Top 10
50.0%
Units
13K
Revenue
$545.7K
Avg. price
$48.28
B0C1YBPJ43
$39.88·★4.7·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0G4LV352H
$39.96·★4.8·228 revsAstercook Knife Set, 15 Pieces Kitchen Knife Set with Sharpener Block, German Stainless Steel Knives with Anti-Rust Coating, Dishwasher Safe, Elegant Cream White Design, Perfect for Holiday Gifts
Units sold2KB0GTV7FZJT
$64.99·★4.6·140 revsAstercook Knife Set 15 Piece German Steel Kitchen Knife Block Set | Wooden Block, Built-in Sharpener, One-Piece Design, Razor Sharp, Rust-Resistant, 6 Steak Knife, Full Tang, For Cooking & Gift
Units sold1K
Cuisinart
2 ASINs in Top 10
15.4%
Units
4K
Revenue
$358.4K
Avg. price
$97.45
B01ALYD1WI
$94.95·★4.6·13.2K revsCuisinart 15-Piece Knife Set with Block, High Carbon Stainless Steel, Forged Triple Rivet, White, C77WTR-15P
Units sold3KB00GIBKC3K
$99.95·★4.7·20.5K revsCuisinart 15-Piece Stainless Steel Hollow Handle Block Set, C77SS-15PK | Kitchen knife set with high-carbon stainless steel blades, sharpening steel, household shears & wooden block, C77SS-15PK
Units sold1K
HENCKELS
3 ASINs in Top 10
15.4%
Units
4K
Revenue
$381.5K
Avg. price
$78.94
B00GHX5HGG
$149.95·★4.5·24.7K revsHenckels Statement 15-Pc Knife Block Set, Razor-Sharp, German Engineered | Informed by 100+ Years of Mastery. Dishwasher safe, Comfortable Grip Ideal for Everyday Cooking. High Quality Stainless Steel
Units sold2KB002PU91CQ
$49.89·★4.5·4.7K revsHENCKELS Razor-Sharp Steak Knives Set of 8, German Engineered | Informed by 100+ Years of Mastery. Dishwasher Safe. Stays Sharp with Micro Serrated Edges.
Units sold1KB09RTFBBQM
$36.99·★4.5·2K revsHenckels Forged Accent 2-Pc Paring Knife Set, Razor-Sharp German Engineered | Informed by 100+ Years of Mastery. Dishwasher safe, Comfortable Grip. Great for Peeling, Coring and Slicing.
Units sold1K
Trending Henckels Knife Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GTV7FZJT booked 1K units at $64.99, with ▲ 0.0% MoM change. On the growth side, B0C6QKW4SM leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B089SQ3CG2 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GTV7FZJT
Astercook Knife Set 15 Piece German Steel Kitchen Knife Block Set | Wooden Block, Built-in Sharpener, One-Piece Design, Razor Sharp, Rust-Resistant, 6 Steak Knife, Full Tang, For Cooking & Gift
Price
$64.99
Rating
4.6
Reviews
140
Latest month sales
B0C6QKW4SM
imarku G14 Japanese Kitchen Knife Set, Stainless Steel with Block, 14pc | Built-in sharpener, nonslip handle, dishwasher safe. 56HRC high-carbon steel, FSC wood block, rust-resistant. For gifting.
Price
$82.96
Rating
4.7
Reviews
1.9K
Latest month sales
B089SQ3CG2
McCook Knife Sets,German Stainless Steel Kitchen Knife Block Set with Built-in Sharpener
Unlock to view ASIN details and product titles
Price
$109.99
Rating
4.6
Reviews
12.7K
Latest month sales
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