Hen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hen sales on Amazon US totaled 34,650 units in July 2026 (▲ 2.4% vs. the prior month), generating an estimated $640,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 91.8% of unit volume and 91.6% of revenue, while a typical listing is priced at $17.82. The keyword itself pulled 28,180 Amazon queries over the same period (▲ 9.2% MoM).
Zooming out to the 12-month window ending July 2026, the hen Top 50 moved 291,650 units and $5,678,797 in cumulative sales — an average of 24,304 units and $473,233 per month. Monthly throughput topped out at 34,650 units in July 2026 and dipped to 15,500 in May 2026, leaving the latest reading 63.4% higher than August 2025.
Hen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
34.6K
▲ 2.4% MoM
Monthly Revenue 2026/07
$640K
▲ 0.2% MoM
Top 10 Market Share 2026/07
91.8%
Hen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hen listing on Amazon US in July 2026 is ASIN B0BBNBMCHY (Brand: Eaton Pet and Pasture), which sold 9,000 units at $27.99 apiece — equal to 26.0% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 31,800 units and $586,546 in July 2026 — 91.8% of unit volume and 91.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hen' on Amazon
July 2026
Is 91.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BBNBMCHY
Eaton Pet and Pasture 10 Pack Nesting Pads for Laying Hens, 13 x 13 Inch | Poultry Coop Nesting Box Pads, Sustainably Harvested Outdoor Accessory for Egg-Laying Hens
9K
▼ 10.0%vs. prior month
$251.9K
latest month
12-month trend
B00E7623IA
Tyson All Natural Premium Cornish Hen (Twin Pack), 44 oz. (Frozen) | All natural, minimally processed; no artificial ingredients; 0g trans fat per serving; great for grilling & cookouts
4K
▲ 0.0%vs. prior month
$38.4K
latest month
12-month trend
B075D1CGJ7
Fluker's Culinary Coop Premium Chicken Treats, Dried Soldier Worms, Packed with Protein and Calcium, 100% Natural Rich Grubs for Chicken, Backyard Birds, and Reptiles, 16 oz
4K
▲ 0.0%vs. prior month
$35.5K
latest month
12-month trend
B0CW12H1ZX
Amazon Grocery, Whole Chicken, Bone-In Skin-On, 100% Natural, Weight Varies
3K
▲ 0.0%vs. prior month
$25.2K
latest month
12-month trend
B0FQHGLGJ2
Natural Chicken Dewormer Powder, Chili Mix Formula, 1LB XL Pouch, Poultry Wormer for Laying Hens, Egg Safe, Gut Health Support, US-Made for Backyard Flocks
3K
▲ 0.0%vs. prior month
$66.5K
latest month
12-month trend
B00CAVMIK2
PRECISION PET Chicken Nesting Pads by Petmate, 13" x 13", 10 Pack, Beige | Made in USA, fits most standard coop boxes, soft comfortable bedding for hens, easy replacement liner helps keep eggs clean
3K
▲ 200.0%vs. prior month
$64.7K
latest month
12-month trend
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Best Hen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Eaton Pet and Pasture is the best-performing hen brand in July 2026, moving 9,000 units across 1 ASIN for 28.3% of Top 10 volume. Tyson follows with 4,000 units (12.6%), ahead of Fluker's on 4,000 units (12.6%).
Volume is spread across 10 brands, with the top three holding 53.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.88 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Eaton Pet and Pasture
1 ASIN in Top 10
28.3%
Units
9K
Revenue
$251.9K
Avg. price
$27.99
B0BBNBMCHY
$27.99·★4.5·2.8K revsEaton Pet and Pasture 10 Pack Nesting Pads for Laying Hens, 13 x 13 Inch | Poultry Coop Nesting Box Pads, Sustainably Harvested Outdoor Accessory for Egg-Laying Hens
Units sold9K
Tyson
1 ASIN in Top 10
12.6%
Units
4K
Revenue
$38.4K
Avg. price
$9.28
B00E7623IA
$9.28·★4.7·4.9K revsTyson All Natural Premium Cornish Hen (Twin Pack), 44 oz. (Frozen) | All natural, minimally processed; no artificial ingredients; 0g trans fat per serving; great for grilling & cookouts
Units sold4K
Fluker's
1 ASIN in Top 10
12.6%
Units
4K
Revenue
$35.5K
Avg. price
$8.88
B075D1CGJ7
$8.88·★4.7·3.5K revsFluker's Culinary Coop Premium Chicken Treats, Dried Soldier Worms, Packed with Protein and Calcium, 100% Natural Rich Grubs for Chicken, Backyard Birds, and Reptiles, 16 oz
Units sold4K
Trending Hen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GGJ4JG82 leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B0DTCLCHRY close behind at ▲ 500.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GGJ4JG82
8 PCS Wooden Fake Dummy Nest Eggs - Agricultural Tools for Chicken Coop Nesting,Encourages Hens to Lay Eggs（Brown）
Price
$7.99
Rating
4.5
Reviews
54
Latest month sales
B0DTCLCHRY
Chicken Saddles for hens, Chicken Hen Mating Saddle | Chicken Apron Back Protector for Hens With Adjustable Strap (Black, white, gray, yellow)
Price
$21.84
Rating
4.5
Reviews
92
Latest month sales
B00CAVMIK2
PRECISION PET Chicken Nesting Pads by Petmate, 13" x 13", 10 Pack, Beige | Made in USA, fits most standard coop boxes, soft comfortable bedding for hens, easy replacement liner helps keep eggs clean
Unlock to view ASIN details and product titles
Price
$19.47
Rating
4.6
Reviews
5.9K
Latest month sales
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