Hen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hen sales on Amazon US totaled 32,150 units in July 2026 (▲ 3.0% vs. the prior month), generating an estimated $671,742 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.6% of unit volume and 87.4% of revenue, while a typical listing is priced at $21.16. The keyword itself pulled 28,132 Amazon queries over the same period (▲ 15.8% MoM).
Zooming out to the 12-month window ending July 2026, the hen Top 50 moved 267,100 units and $5,905,395 in cumulative sales — an average of 22,258 units and $492,116 per month. Monthly throughput topped out at 32,150 units in July 2026 and dipped to 14,300 in May 2026, leaving the latest reading 67.4% higher than August 2025.
Hen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.1K
▲ 3.0% MoM
Monthly Revenue 2026/07
$671.7K
▲ 1.8% MoM
Top 10 Market Share 2026/07
89.6%
Hen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hen listing on Amazon US in July 2026 is ASIN B0BBNBMCHY (Brand: Eaton Pet and Pasture), which sold 9,000 units at $27.99 apiece — equal to 28.0% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,800 units and $587,086 in July 2026 — 89.6% of unit volume and 87.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hen' on Amazon
July 2026
Is 89.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BBNBMCHY
Eaton Pet and Pasture Nesting Pads for Laying Hens, 13 x 13 in, 10-Pack | Poultry Coop Nesting Box Pads for Egg-Laying Hens
9K
▼ 10.0%vs. prior month
$251.9K
latest month
12-month trend
B00E7623IA
Tyson All Natural Premium Cornish Hen (Twin Pack), 44 oz. (Frozen) | All natural, minimally processed; no artificial ingredients; 0g trans fat per serving; great for grilling & cookouts
4K
▲ 0.0%vs. prior month
$38.4K
latest month
12-month trend
B0CW12H1ZX
Amazon Grocery Whole Chicken, Bone-In Skin-On, 100% Natural, Weight Varies
3K
▲ 0.0%vs. prior month
$25.2K
latest month
12-month trend
B0FQHGLGJ2
Natural Chicken Dewormer Powder, Chili Mix Formula, 1LB XL Pouch, Poultry Wormer for Laying Hens, Egg Safe, Gut Health Support, US-Made for Backyard Flocks
3K
▲ 0.0%vs. prior month
$66.5K
latest month
12-month trend
B00CAVMIK2
PRECISION PET Chicken Nesting Pads by Petmate, 13" x 13", 10 Pack, Beige | Made in USA, fits most standard coop boxes, soft comfortable bedding for hens, easy replacement liner helps keep eggs clean
3K
▲ 200.0%vs. prior month
$64.7K
latest month
12-month trend
B0DD4DZMLD
Love My Girls 5lb Chicken Snacks - Gourmet Fruit & Mealworms Bird Treats | Corn-Free Multi-Grain Mix with Dried Papaya, Raisins, and Cranberries. NutriThrive Vitamin Enriched Protein Supplement
2K
▲ 0.0%vs. prior month
$25.9K
latest month
12-month trend
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Best Hen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Eaton Pet and Pasture is the best-performing hen brand in July 2026, moving 9,000 units across 1 ASIN for 31.3% of Top 10 volume. Tyson follows with 4,000 units (13.9%), ahead of Amazon Grocery on 3,000 units (10.4%).
Volume is spread across 10 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.62 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Eaton Pet and Pasture
1 ASIN in Top 10
31.3%
Units
9K
Revenue
$251.9K
Avg. price
$27.99
B0BBNBMCHY
$27.99·★4.5·2.8K revsEaton Pet and Pasture Nesting Pads for Laying Hens, 13 x 13 in, 10-Pack | Poultry Coop Nesting Box Pads for Egg-Laying Hens
Units sold9K
Tyson
1 ASIN in Top 10
13.9%
Units
4K
Revenue
$38.4K
Avg. price
$9.28
B00E7623IA
$9.28·★4.7·4.9K revsTyson All Natural Premium Cornish Hen (Twin Pack), 44 oz. (Frozen) | All natural, minimally processed; no artificial ingredients; 0g trans fat per serving; great for grilling & cookouts
Units sold4K
Amazon Grocery
1 ASIN in Top 10
10.4%
Units
3K
Revenue
$25.2K
Avg. price
$8.62
B0CW12H1ZX
$8.62·★4.7·601 revsAmazon Grocery Whole Chicken, Bone-In Skin-On, 100% Natural, Weight Varies
Units sold3K
Trending Hen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GGJ4JG82 leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B00CAVMIK2 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GGJ4JG82
8 PCS Wooden Fake Dummy Nest Eggs - Agricultural Tools for Chicken Coop Nesting,Encourages Hens to Lay Eggs（Brown）
Price
$7.99
Rating
4.5
Reviews
54
Latest month sales
B00CAVMIK2
PRECISION PET Chicken Nesting Pads by Petmate, 13" x 13", 10 Pack, Beige | Made in USA, fits most standard coop boxes, soft comfortable bedding for hens, easy replacement liner helps keep eggs clean
Price
$19.47
Rating
4.6
Reviews
5.9K
Latest month sales
B0GJRHN7YK
Chicken Nesting Box, 2 Compartment Nesting Boxes for Chickens, Large Chicken Laying Boxes for Egg Collection & Hen on Nest, Roll Away Nesting Boxes Chicken (Extra Large)
Unlock to view ASIN details and product titles
Price
$49.99
Rating
4.3
Reviews
98
Latest month sales
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