Helmet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Helmet sales on Amazon US totaled 46,950 units in July 2026 (▼ 19.1% vs. the prior month), generating an estimated $1,668,274 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.0% of unit volume and 42.5% of revenue, while a typical listing is priced at $39.75. The keyword itself pulled 44,346 Amazon queries over the same period (▼ 28.6% MoM).
Zooming out to the 12-month window ending July 2026, the helmet Top 50 moved 484,000 units and $16,742,419 in cumulative sales — an average of 40,333 units and $1,395,202 per month. Monthly throughput topped out at 58,000 units in June 2026 and dipped to 25,350 in January 2026, leaving the latest reading 10.2% higher than August 2025.
Helmet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
47K
▼ 19.1% MoM
Monthly Revenue 2026/07
$1.7M
▼ 16.7% MoM
Top 10 Market Share 2026/07
49.0%
Helmet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold helmet listing on Amazon US in July 2026 is ASIN B00012M5MS (Brand: Schwinn), which sold 8,000 units at $29.99 apiece — equal to 17.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 23,000 units and $708,670 in July 2026 — 49.0% of unit volume and 42.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Helmet' on Amazon
July 2026
Is 49.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00012M5MS
Schwinn Thrasher Helmet for Adults, Size 58-62 cm for Riders Ages 14+, Microshell, Adjustable Dial & Straps, Interior Padding, Air Vents, Visor, Adult Bike Helmet
8K
▼ 20.0%vs. prior month
$239.9K
latest month
12-month trend
B094PPPR3R
Retrospec Dakota Protective Bike Helmet, Skateboard, Scooter, Adults/Youth | Bike Helmet Men, Bike Helmet Women, Longboard, Washable Padding, Protective Shell, 10 Vents, Moisture-Wicking
4K
▼ 20.0%vs. prior month
$120K
latest month
12-month trend
B07CWMGQC5
OutdoorMaster Skateboard Bike Helmet for Adult,Youth and Kids | Two Removable Liners Ventilation Certified Multi-Sport Helmet for Scooter Cycling Roller Skating Ebike
2K
▲ 0.0%vs. prior month
$55.8K
latest month
12-month trend
B07QJ1Y527
YESWELDER Auto Darkening Welding Helmet 1/1/1/1 True Color, LYG-L600A | 2 arc sensors, 1/30000s response, blue light blocking lens, shade 3.5/9-13 for TIG MIG ARC and GRIND, ANSI Z87.1 certified
2K
▼ 50.0%vs. prior month
$68K
latest month
12-month trend
B0964HGPTR
Retrospec Lennon Adult Bike Helmet with LED Safety Light Adjustable Dial & Removable Visor - Adjustable Bicycle Cycling Helmet for Men & Women
2K
▲ 0.0%vs. prior month
$80K
latest month
12-month trend
B07CKQDRZ6
Zacro Adult Bike Helmet, CPSC Certified Lightweight Helmet with Visor & Removable Pads for Men Women
1K
▲ 11.1%vs. prior month
$25K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Helmet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Schwinn is the best-performing helmet brand in July 2026, moving 8,000 units across 1 ASIN for 34.8% of Top 10 volume. Retrospec follows with 6,000 units (26.1%), ahead of OutdoorMaster on 3,000 units (13.0%).
With 7 brands splitting the Top 10 and 73.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.64 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Schwinn
1 ASIN in Top 10
34.8%
Units
8K
Revenue
$239.9K
Avg. price
$29.99
B00012M5MS
$29.99·★4.7·13K revsSchwinn Thrasher Helmet for Adults, Size 58-62 cm for Riders Ages 14+, Microshell, Adjustable Dial & Straps, Interior Padding, Air Vents, Visor, Adult Bike Helmet
Units sold8K
Retrospec
2 ASINs in Top 10
26.1%
Units
6K
Revenue
$199.9K
Avg. price
$34.99
B094PPPR3R
$29.99·★4.5·8.3K revsRetrospec Dakota Protective Bike Helmet, Skateboard, Scooter, Adults/Youth | Bike Helmet Men, Bike Helmet Women, Longboard, Washable Padding, Protective Shell, 10 Vents, Moisture-Wicking
Units sold4KB0964HGPTR
$39.99·★4.5·2.7K revsRetrospec Lennon Adult Bike Helmet with LED Safety Light Adjustable Dial & Removable Visor - Adjustable Bicycle Cycling Helmet for Men & Women
Units sold2K
OutdoorMaster
2 ASINs in Top 10
13.0%
Units
3K
Revenue
$83.4K
Avg. price
$26.64
B07CWMGQC5
$29.99·★4.6·22.4K revsOutdoorMaster Skateboard Bike Helmet for Adult,Youth and Kids | Two Removable Liners Ventilation Certified Multi-Sport Helmet for Scooter Cycling Roller Skating Ebike
Units sold2KB07CWMS9DL
$23.29·★4.6·22.4K revsOutdoorMaster Skateboard Bike Helmet for Adult,Youth and Kids | Two Removable Liners Ventilation Certified Multi-Sport Helmet for Scooter Cycling Roller Skating Ebike
Units sold1K
Trending Helmet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07CKQDRZ6 booked 1K units at $24.99, with ▲ 11.1% MoM change. On the growth side, B07T213YFM leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0BSZGJ689 close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07CKQDRZ6
Zacro Adult Bike Helmet, CPSC Certified Lightweight Helmet with Visor & Removable Pads for Men Women
Price
$24.99
Rating
4.6
Reviews
3.3K
Latest month sales
B07T213YFM
Exclusky Bike Helmet Mountain Bike Helmet for Adults Lightweight MTB Cycling Helmet for Men Women Adjustable Bicycle Helmet with Visor
Price
$26.97
Rating
4.6
Reviews
3.8K
Latest month sales
B0BSZGJ689
Riddell 32 Piece NFL Helmet Tracker Set - Gumball Size Helmets
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.7
Reviews
1.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this helmet report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card