Heat Press Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Heat Press sales on Amazon US totaled 29,000 units in July 2026 (▼ 17.0% vs. the prior month), generating an estimated $2,377,471 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.7% of unit volume and 30.2% of revenue, while a typical listing is priced at $162.98. The keyword itself pulled 98,222 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the heat press Top 50 moved 408,200 units and $34,820,105 in cumulative sales — an average of 34,017 units and $2,901,675 per month. Monthly throughput topped out at 50,100 units in December 2025 and dipped to 19,850 in May 2026, leaving the latest reading 3.4% higher than August 2025.
Heat Press Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
29K
▼ 17.0% MoM
Monthly Revenue 2026/07
$2.4M
▼ 28.1% MoM
Top 10 Market Share 2026/07
70.7%
Heat Press Market Share & Sales Concentration on Amazon US — July 2026
The most-sold heat press listing on Amazon US in July 2026 is ASIN B07H55M1ZR (Brand: YRYM HT), which sold 6,000 units at $6.92 apiece — equal to 20.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 20,500 units and $719,094 in July 2026 — 70.7% of unit volume and 30.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Heat Press' on Amazon
July 2026






![Cricut EasyPress Mat, Protective Heat-Resistant Mat for Heat Press Machines and HTV and Iron On Projects, [12" x 12"] (2004475) (ASIN B074S8SNZN), rank #8 by monthly sales volume for 'Heat Press' on Amazon](https://m.media-amazon.com/images/I/71GuAh02ulL._AC_UY512_.jpg)


Is 70.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B07H55M1ZR
3 Pack PTFE Teflon Sheet for Heat Press Transfer Sheet Non Stick 16 x 20" Heat Transfer Paper Reusable Heat Resistant Craft Mat | PTFE, Reusable, Heat Transfer Paper, Ideal for Vinyl Craft Heat Transfer Projects
6K
▼ 14.3%vs. prior month
$45.5K
latest month
12-month trend

B09KZN37JW
9Pcs Tshirt-Ruler Guide to Center Vinyl, Transparent V-Neck/Round PVC Ruler for Alignment, Heat Press, Children Youth Adult, Front and Back Measurement (10in)
4K
▲ 0.0%vs. prior month
$27.7K
latest month
12-month trend

B0B22XRY2P
HTVRONT Heat Press Mini Heat Press Machine, Mini Iron for Crafts | Heats Up Quickly & 3 Heat Setings, Perler Beads Iron, Small Heat Press Machine for T Shirts, Hats
2K
▲ 0.0%vs. prior month
$43K
latest month
12-month trend

B0BP22S5D6
Calogy Mini Heat Press, Heat Transfer Machine, Constant Temp Control, Insulated Safety Base, Fits for Crafts, T-Shirt, Hat, Cap, Pillows(White Pink)
2K
▼ 33.3%vs. prior month
$49.4K
latest month
12-month trend

B0FFTRHTNP
Cuisinart Panini Press and Grill, 1500W 5-in-1 Griddler, Dishwasher-Safe | Panini press, sandwich maker & indoor grill with reversible nonstick plates & dual heat control, GR-4NNAS
2K
▼ 33.3%vs. prior month
$199.9K
latest month
12-month trend

B0FX9VCD9J
Cricut EasyPress Mini™ LT - Lavender - Mini Heat Press | Pressing Shoes, Baby Clothes, T-Shirts, & More - Easy to Use with a Single Setting - Precision Tip - Portable Mini Iron
1K
▲ 0.0%vs. prior month
$32.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Heat Press Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
YRYM HT is the best-performing heat press brand in July 2026, moving 6,000 units across 1 ASIN for 29.3% of Top 10 volume. tietoc follows with 4,000 units (19.5%), ahead of Cricut on 3,800 units (18.5%).
With 6 brands splitting the Top 10 and 67.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.39 to $53.55, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
YRYM HT
1 ASIN in Top 10
29.3%
Units
6K
Revenue
$45.5K
Avg. price
$6.92

B07H55M1ZR
$6.92·★4.7·60.2K revs3 Pack PTFE Teflon Sheet for Heat Press Transfer Sheet Non Stick 16 x 20" Heat Transfer Paper Reusable Heat Resistant Craft Mat | PTFE, Reusable, Heat Transfer Paper, Ideal for Vinyl Craft Heat Transfer Projects
Units sold6K
tietoc
1 ASIN in Top 10
19.5%
Units
4K
Revenue
$27.7K
Avg. price
$6.39

B09KZN37JW
$6.39·★4.7·11.3K revs9Pcs Tshirt-Ruler Guide to Center Vinyl, Transparent V-Neck/Round PVC Ruler for Alignment, Heat Press, Children Youth Adult, Front and Back Measurement (10in)
Units sold4K
Cricut
4 ASINs in Top 10
18.5%
Units
3.8K
Revenue
$188.4K
Avg. price
$53.55

B0FX9VCD9J
$36.19·★4.7·639 revsCricut EasyPress Mini™ LT - Lavender - Mini Heat Press | Pressing Shoes, Baby Clothes, T-Shirts, & More - Easy to Use with a Single Setting - Precision Tip - Portable Mini Iron
Units sold1K
B0GH8JFN5G
$119.00·★4.7·8.9K revsCricut EasyPress® SE – 12 in x 10 in Heat Press - Blue | 12 in x 10 in Heat Transfer Machine for T-Shirts, Sweatshirts, Blankets, Pillows, & More - Easy to Use
Units sold1K![Cricut EasyPress Mat, Protective Heat-Resistant Mat for Heat Press Machines and HTV and Iron On Projects, [12" x 12"] (2004475)](https://m.media-amazon.com/images/I/71GuAh02ulL._AC_UY512_.jpg)
B074S8SNZN
$9.99·★4.8·22.9K revsCricut EasyPress Mat, Protective Heat-Resistant Mat for Heat Press Machines and HTV and Iron On Projects, [12" x 12"] (2004475)
Units sold900
B0FRNK3TWT
$49.00·★4.7·280 revsCricut EasyPress Mini Heat Press - Raspberry | For Pressing Small Objects Like Shoes, Stuffed Animals, Hats & More - 3 Heat Settings & Precision Tip
Units sold900
Trending Heat Press Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GH8JFN5G booked 1K units at $119.00, with ▲ 11.1% MoM change. On the growth side, B0GRGRB91T leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0GH8JFN5G
Cricut EasyPress® SE – 12 in x 10 in Heat Press - Blue | 12 in x 10 in Heat Transfer Machine for T-Shirts, Sweatshirts, Blankets, Pillows, & More - Easy to Use
Price
$119.00
Rating
4.7
Reviews
8.9K
Latest month sales

B0GRGRB91T
VEVOR Heat Press Machine, 15 x 15 in, 2-in-1 Multifunction, 360° Swing Away, 1200W Double Tube Fast and Even Heating, Digital Precise Control, Sublimation Press Machine for T-Shirts, Hats, Caps | Multifunction Transfer Machine Sublimation for Caps Mugs Plates Aluminum Pots 360° Swing Away PTFE Insulation Coating 1200 W
Price
$154.90
Rating
4.0
Reviews
35
Latest month sales
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