Hearing Protection Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hearing Protection sales on Amazon US totaled 193,800 units in July 2026 (▼ 13.5% vs. the prior month), generating an estimated $4,047,927 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.1% of unit volume and 41.5% of revenue, while a typical listing is priced at $25.46. The keyword itself pulled 25,719 Amazon queries over the same period (▼ 20.8% MoM).
Zooming out to the 12-month window ending July 2026, the hearing protection Top 50 moved 2,184,750 units and $46,620,726 in cumulative sales — an average of 182,063 units and $3,885,061 per month. Monthly throughput topped out at 224,100 units in June 2026 and dipped to 122,100 in May 2026, leaving the latest reading 12.6% higher than August 2025.
Hearing Protection Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
193.8K
▼ 13.5% MoM
Monthly Revenue 2026/07
$4M
▼ 19.4% MoM
Top 10 Market Share 2026/07
52.1%
Hearing Protection Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hearing protection listing on Amazon US in July 2026 is ASIN B0051U7W32 (Brand: Mack's), which sold 30,000 units at $9.89 apiece — equal to 15.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 101,000 units and $1,679,820 in July 2026 — 52.1% of unit volume and 41.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hearing Protection' on Amazon
July 2026









Is 52.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0051U7W32
Mack's Ultra Soft Foam Earplugs, 50 Pair - 33dB Highest NRR | Made in USA
30K
▲ 0.0%vs. prior month
$296.7K
latest month
12-month trend

B0D3V61JC8
Loop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend

B0D4DFQTMJ
Loop Experience 2 Ear Plugs - Stylish Certified Hearing Protection | 17dB SNR noise reduction (high-fidelity). For concerts, festivals, live events, musicians, sports, DJs & nightlife
10K
▲ 0.0%vs. prior month
$349.5K
latest month
12-month trend

B0CG9F5W3Q
Reure High Fidelity Concert Ear Plugs, Noise Cancelling Silicone Ear Plugs 2 Pairs Great for Concerts Loud Music, Musicians, Motorcycles, Airplanes, Raves, Hearing Protection -23 dB
9K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend

B08PBQFQH6
Hearprotek Concert Ear Plugs, 2Pairs Reusable high Fidelity Musician Ear Plugs for Concerts Loud Music-Noise Reduction Ear Protection earplugs for Rave,Festival,Music,Tinnitus Relief
8K
▲ 14.3%vs. prior month
$118.6K
latest month
12-month trend

B0CHJ79LSQ
JUSTRVN Ear Plugs for Sleeping, 2 Pairs of Reusable Earplugs for Noise Reduction 25dB-30dB with 8 Ear Tips, Soft Hearing Protection Ear Plugs for Concert,Noise Sensitivity, Study & Work, Black
7K
▲ 250.0%vs. prior month
$66.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hearing Protection Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mack's is the best-performing hearing protection brand in July 2026, moving 30,000 units across 1 ASIN for 29.7% of Top 10 volume. Loop follows with 20,000 units (19.8%), ahead of Reure on 9,000 units (8.9%).
Volume is spread across 9 brands, with the top three holding 58.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.89 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mack's
1 ASIN in Top 10
29.7%
Units
30K
Revenue
$296.7K
Avg. price
$9.89

B0051U7W32
$9.89·★4.5·50.5K revsMack's Ultra Soft Foam Earplugs, 50 Pair - 33dB Highest NRR | Made in USA
Units sold30K
Loop
2 ASINs in Top 10
19.8%
Units
20K
Revenue
$599K
Avg. price
$29.95

B0D3V61JC8
$24.95·★4.1·32.2K revsLoop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity
Units sold10K
B0D4DFQTMJ
$34.95·★4.4·15.2K revsLoop Experience 2 Ear Plugs - Stylish Certified Hearing Protection | 17dB SNR noise reduction (high-fidelity). For concerts, festivals, live events, musicians, sports, DJs & nightlife
Units sold10K
Reure
1 ASIN in Top 10
8.9%
Units
9K
Revenue
$89.9K
Avg. price
$9.99

B0CG9F5W3Q
$9.99·★4.3·4.4K revsReure High Fidelity Concert Ear Plugs, Noise Cancelling Silicone Ear Plugs 2 Pairs Great for Concerts Loud Music, Musicians, Motorcycles, Airplanes, Raves, Hearing Protection -23 dB
Units sold9K
Trending Hearing Protection Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CHJ79LSQ booked 7K units at $9.99, with ▲ 250.0% MoM change. On the growth side, B0GDDVN7Z9 leads positive momentum with ▲ 900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0CHJ79LSQ
JUSTRVN Ear Plugs for Sleeping, 2 Pairs of Reusable Earplugs for Noise Reduction 25dB-30dB with 8 Ear Tips, Soft Hearing Protection Ear Plugs for Concert,Noise Sensitivity, Study & Work, Black
Price
$9.99
Rating
4.1
Reviews
3K
Latest month sales

B07MNZ7C1M
ProCase Hearing Protection Ear Muffs SNR 33dB, Noise Cancelling Headphones | Adjustable NRR 28dB Noise Reduction Earmuffs for Adults & Kids, Shooting, Lawn Mowing, Studying, Autism Sensory Needs
Price
$11.99
Rating
4.4
Reviews
26K
Latest month sales

B0GDDVN7Z9
Dr.meter C06 Noise Cancelling Ear Muffs, 28NRR Ear Protection for Adults | Noise Reduction Headphones Hearing Protection Earmuffs for Range, Mowing, Woodworking, Concerts, Races, Kids Autism Sensory
Unlock to view ASIN details and product titles
Price
$14.94
Rating
4.3
Reviews
707
Latest month sales
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