Headphone Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Headphone sales on Amazon US totaled 285,500 units in July 2026 (▼ 20.3% vs. the prior month), generating an estimated $21,343,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 35.0% of unit volume and 9.2% of revenue, while a typical listing is priced at $75.72. The keyword itself pulled 31,079 Amazon queries over the same period (▲ 8.7% MoM).
Zooming out to the 12-month window ending July 2026, the headphone Top 50 moved 3,629,100 units and $298,590,346 in cumulative sales — an average of 302,425 units and $24,882,529 per month. Monthly throughput topped out at 379,500 units in November 2025 and dipped to 205,200 in May 2026, leaving the latest reading 12.0% lower than August 2025.
Headphone Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
285.5K
▼ 20.3% MoM
Monthly Revenue 2026/07
$21.3M
▼ 33.8% MoM
Top 10 Market Share 2026/07
35.0%
Headphone Market Share & Sales Concentration on Amazon US — July 2026
The most-sold headphone listing on Amazon US in July 2026 is ASIN B000UXZQ42 (Brand: Logitech), which sold 10,000 units at $24.99 apiece — equal to 3.5% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $1,969,800 in July 2026 — 35.0% of unit volume and 9.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Headphone' on Amazon
July 2026
Is 35.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000UXZQ42
Logitech H390 Wired Headset PC/Laptop Stereo Headphones, USB-A, Black | For PC/Laptop, stereo headphones, microphone, in-line controls, works with Chromebook
10K
▲ 0.0%vs. prior month
$238.5K
latest month
12-month trend
B00NJ2M33I
Sony ZX Series Wired On-Ear Headphones, Black MDR-ZX110
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B00NJ2M43M
Sony ZX Series Wired On-Ear Headphones, White MDR-ZX110
10K
▲ 66.7%vs. prior month
$99.9K
latest month
12-month trend
B01EF5DBZ6
AILIHEN C8 Kids Wired Headphones with Mic for School, 3.5mm Jack, BlackBlue | On Ear Headsets and Volume Control Foldable, Corded Computer Chromebook for Children Teens Classroom Online Learning Travel
10K
▲ 400.0%vs. prior month
$123.6K
latest month
12-month trend
B0746RBK2M
noot products K11 Kids Headphones with Wired Cord 3.5mm Jack Navy/Teal | 5ft Long Cord, Tangle Free, Foldable, Plug in On-Ear Headset for School, Classroom, Boys, Girls, Toddler Laptop Travel Tablet
10K
▲ 100.0%vs. prior month
$121K
latest month
12-month trend
B08WM3LMJF
JBL Tune 510BT - Bluetooth headphones with up to 40 hours battery, microphone for call, foldable and comfortable, Android and iOs compatible (Black)
10K
▲ 0.0%vs. prior month
$338.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Headphone Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sony is the best-performing headphone brand in July 2026, moving 20,000 units across 2 ASINs for 20.0% of Top 10 volume. Soundcore follows with 20,000 units (20.0%), ahead of Logitech on 10,000 units (10.0%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $32.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sony
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B00NJ2M33I
$9.99·★4.5·100.6K revsSony ZX Series Wired On-Ear Headphones, Black MDR-ZX110
Units sold10KB00NJ2M43M
$9.99·★4.5·100.6K revsSony ZX Series Wired On-Ear Headphones, White MDR-ZX110
Units sold10K
Soundcore
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$619.1K
Avg. price
$32.48
B0BTYCRJSS
$19.98·★4.4·113.5K revsSoundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
Units sold10KB0C3HCD34R
$44.99·★4.5·72.5K revsSoundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Black | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
Units sold10K
Logitech
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$238.5K
Avg. price
$24.99
B000UXZQ42
$24.99·★4.3·74.3K revsLogitech H390 Wired Headset PC/Laptop Stereo Headphones, USB-A, Black | For PC/Laptop, stereo headphones, microphone, in-line controls, works with Chromebook
Units sold10K
Trending Headphone Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00NJ2M43M booked 10K units at $9.99, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00NJ2M43M
Sony ZX Series Wired On-Ear Headphones, White MDR-ZX110
Price
$9.99
Rating
4.5
Reviews
100.6K
Latest month sales
B01EF5DBZ6
AILIHEN C8 Kids Wired Headphones with Mic for School, 3.5mm Jack, BlackBlue | On Ear Headsets and Volume Control Foldable, Corded Computer Chromebook for Children Teens Classroom Online Learning Travel
Price
$14.99
Rating
4.4
Reviews
35K
Latest month sales
B0746RBK2M
noot products K11 Kids Headphones with Wired Cord 3.5mm Jack Navy/Teal | 5ft Long Cord, Tangle Free, Foldable, Plug in On-Ear Headset for School, Classroom, Boys, Girls, Toddler Laptop Travel Tablet
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.7
Reviews
41.4K
Latest month sales
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