Headboard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Headboard sales on Amazon US totaled 26,000 units in July 2026 (▲ 13.3% vs. the prior month), generating an estimated $2,968,409 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.2% of unit volume and 45.7% of revenue, while a typical listing is priced at $111.10. The keyword itself pulled 64,325 Amazon queries over the same period (▼ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the headboard Top 50 moved 189,500 units and $23,318,990 in cumulative sales — an average of 15,792 units and $1,943,249 per month. Monthly throughput topped out at 26,000 units in July 2026 and dipped to 10,850 in May 2026, leaving the latest reading 73.9% higher than August 2025.
Headboard Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26K
▲ 13.3% MoM
Monthly Revenue 2026/07
$3M
▲ 10.6% MoM
Top 10 Market Share 2026/07
46.2%
Headboard Market Share & Sales Concentration on Amazon US — July 2026
The most-sold headboard listing on Amazon US in July 2026 is ASIN B0GL2B6ND3 (Brand: Fluest), which sold 3,000 units at $109.99 apiece — equal to 11.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,000 units and $1,356,280 in July 2026 — 46.2% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Headboard' on Amazon
July 2026
Is 46.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GL2B6ND3
Fluest Queen Bed Frame with Headboard & Footboard, Bed Frame with Built-in Charging Station & LED Light, Storage Shelf, Noise-Free, No Box Spring Needed, Easy Assembly, Classic Black
3K
▼ 25.0%vs. prior month
$316.9K
latest month
12-month trend
B086M58PQ3
Allewie Queen Size Platform Bed Frame with Fabric Upholstered Headboard | Wooden Slats Support, Fully Upholstered Mattress Foundation, No Box Spring Needed, Easy Assembly, Noise-Free, Dark Grey
1K
▲ 0.0%vs. prior month
$154.7K
latest month
12-month trend
B0CYY1C6MM
Wedge Headboard Pillow Twin XL, College Dorm Essentials Bed Reading | 39.4*15.7*5 in, back & lumbar support, sleeping pillow, mattress gap filler,plush velvet cover, pp cotton inner, side pockets
1K
▲ 0.0%vs. prior month
$40.6K
latest month
12-month trend
B072DY2MHK
ZINUS Vivek Deluxe Wood Platform Bed Frame with Headboard, Wood Slat Support, No Box Spring Needed, Easy Assembly, Queen | Slatted Headboard, Wood Slat Support, No Box Spring Needed, Contemporary Design, Easy Assembly
1K
▲ 0.0%vs. prior month
$282.5K
latest month
12-month trend
B09SD1SLFT
SHA CERLIN 14 Inch Queen Size Metal Platform Bed Frame with Wooden Headboard and Footboard, Mattress Foundation, No Box Spring Needed, Large Under Bed Storage, Non-Slip Without Noise, Mahogany
1K
▲ 0.0%vs. prior month
$126K
latest month
12-month trend
B0C69F8DPM
Allewie 14'' Queen Size Metal Platform Bed Frame, Vintage Headboard, Black | 50'' Tall Victorian Headboard/Footboard/Mattress Foundation/Under Bed Storage/No Box Spring Needed/Easy Assembly/Noise Free
1K
▲ 0.0%vs. prior month
$113K
latest month
12-month trend
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Best Headboard Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fluest is the best-performing headboard brand in July 2026, moving 3,000 units across 1 ASIN for 25.0% of Top 10 volume. Allewie follows with 2,000 units (16.7%), ahead of SHA CERLIN on 2,000 units (16.7%).
Volume is spread across 7 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $109.99 to $133.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fluest
1 ASIN in Top 10
25.0%
Units
3K
Revenue
$316.9K
Avg. price
$109.99
B0GL2B6ND3
$109.99·★4.1·943 revsFluest Queen Bed Frame with Headboard & Footboard, Bed Frame with Built-in Charging Station & LED Light, Storage Shelf, Noise-Free, No Box Spring Needed, Easy Assembly, Classic Black
Units sold3K
Allewie
2 ASINs in Top 10
16.7%
Units
2K
Revenue
$267.7K
Avg. price
$133.95
B086M58PQ3
$154.97·★4.5·12.1K revsAllewie Queen Size Platform Bed Frame with Fabric Upholstered Headboard | Wooden Slats Support, Fully Upholstered Mattress Foundation, No Box Spring Needed, Easy Assembly, Noise-Free, Dark Grey
Units sold1KB0C69F8DPM
$112.94·★4.5·2.7K revsAllewie 14'' Queen Size Metal Platform Bed Frame, Vintage Headboard, Black | 50'' Tall Victorian Headboard/Footboard/Mattress Foundation/Under Bed Storage/No Box Spring Needed/Easy Assembly/Noise Free
Units sold1K
SHA CERLIN
2 ASINs in Top 10
16.7%
Units
2K
Revenue
$233.9K
Avg. price
$116.94
B09SD1SLFT
$126.01·★4.4·9.8K revsSHA CERLIN 14 Inch Queen Size Metal Platform Bed Frame with Wooden Headboard and Footboard, Mattress Foundation, No Box Spring Needed, Large Under Bed Storage, Non-Slip Without Noise, Mahogany
Units sold1KB0C9Q5TG97
$107.86·★4.4·9.8K revsSHA CERLIN Full Size Bed Frame, Wooden Headboard and Footboard, Black Oak | Rounded Corners, 12 Metal Slats, Noise-Free Design, 12-Inch Storage, No Box Spring, 40-Minute Assembly
Units sold1K
Trending Headboard Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F9F9D2RD booked 1K units at $88.99, with ▲ 400.0% MoM change. On the growth side, B0GJ37FF29 leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F9F9D2RD
IASEAHK Headboard Pillow Twin, Wedge Pillow Headboard, Dark Grey | Triangle Backrest for Headboard, Bed Pillow for Sitting Up Reading Working, Removable Cover, Side Pockets, for Bed Dorm Sofa
Price
$88.99
Rating
4.0
Reviews
814
Latest month sales
B0H4LFRLMK
Queen Bed Frame with 2 Storage Drawers, Grey Upholstered | Headboard with Charging Station and LED Lights, Metal Platform Bed with Storage Shelf, Noise Free, No Box Spring Needed
Price
$119.99
Rating
4.3
Reviews
116
Latest month sales
B0GJ37FF29
SHA CERLIN Queen Size Velvet Bed Frame with Shelf, Charging Station, Black | Wingback Storage Headboard, Upholstered Platform Bed, Wooden Slats Support, No Box Spring Needed, Easy Assembly, Noise Free
Unlock to view ASIN details and product titles
Price
$149.92
Rating
4.6
Reviews
64
Latest month sales
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