Head And Shoulders 2 In 1 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Head And Shoulders 2 In 1 sales on Amazon US totaled 339,900 units in July 2026 (▼ 10.6% vs. the prior month), generating an estimated $5,231,302 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.7% of unit volume and 59.3% of revenue, while a typical listing is priced at $17.42. The keyword itself pulled 47,624 Amazon queries over the same period (▲ 12.4% MoM).
Zooming out to the 12-month window ending July 2026, the head and shoulders 2 in 1 Top 50 moved 3,839,300 units and $58,952,152 in cumulative sales — an average of 319,942 units and $4,912,679 per month. Monthly throughput topped out at 380,000 units in June 2026 and dipped to 224,600 in May 2026, leaving the latest reading 13.3% higher than August 2025.
Head And Shoulders 2 In 1 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
339.9K
▼ 10.6% MoM
Monthly Revenue 2026/07
$5.2M
▼ 13.7% MoM
Top 10 Market Share 2026/07
64.7%
Head And Shoulders 2 In 1 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold head and shoulders 2 in 1 listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 29.4% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $3,101,800 in July 2026 — 64.7% of unit volume and 59.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Head And Shoulders 2 In 1' on Amazon
July 2026
Is 64.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0DV43L7J8
CeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
B01NAAZEHL
Head and Shoulders Classic Clean 2-in-1 Anti-Dandruff Shampoo + Conditioner 8.45 Fl Oz
20K
▲ 0.0%vs. prior month
$126K
latest month
12-month trend
B0B96LXQ49
Head & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
20K
▲ 100.0%vs. prior month
$249.4K
latest month
12-month trend
B00UOLBEAA
Neutrogena Body Clear Acne Body Wash & Exfoliating Scrub, 8.5 fl oz | 2% Salicylic Acid Cleanser, Chest Shoulder & Back Acne Treatment, Non-Comedogenic, Oil-Free Shower Gel
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
B07F38LXDM
Head & Shoulders Classic Clean Anti-Dandruff Shampoo Twin Pack, 32.1 fl oz Each, 72-Hour Dandruff Protection, Safe for Everyday Use on All Hair Types
10K
▼ 50.0%vs. prior month
$265.9K
latest month
12-month trend
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Best Head And Shoulders 2 In 1 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing head and shoulders 2 in 1 brand in July 2026, moving 110,000 units across 2 ASINs for 50.0% of Top 10 volume. Head & Shoulders follows with 50,000 units (22.7%), ahead of CeraVe on 20,000 units (9.1%).
With 7 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $23.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
2 ASINs in Top 10
50.0%
Units
110K
Revenue
$1.9M
Avg. price
$23.17
B00AINMFAC
$16.88·★4.6·111.9K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100KB0DK9PXB6K
$29.47·★4.6·2K revsNizoral 2-in-1 Anti Dandruff Shampoo and Conditioner, 14 Fl Oz | 1% Ketoconazole, Antifungal, Dandruff Treatment, For All Hair Types
Units sold10K
Head & Shoulders
3 ASINs in Top 10
22.7%
Units
50K
Revenue
$641.3K
Avg. price
$14.77
B01NAAZEHL
$6.29·★4.7·6.5K revsHead and Shoulders Classic Clean 2-in-1 Anti-Dandruff Shampoo + Conditioner 8.45 Fl Oz
Units sold20KB0B96LXQ49
$12.47·★4.8·1.6K revsHead & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
Units sold20KB07F38LXDM
$25.55·★4.8·23.3K revsHead & Shoulders Classic Clean Anti-Dandruff Shampoo Twin Pack, 32.1 fl oz Each, 72-Hour Dandruff Protection, Safe for Everyday Use on All Hair Types
Units sold10K
CeraVe
1 ASIN in Top 10
9.1%
Units
20K
Revenue
$199.4K
Avg. price
$9.97
B0DV43L7J8
$9.97·★4.5·6.2K revsCeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
Units sold20K
Trending Head And Shoulders 2 In 1 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0B96LXQ49 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0193G18LQ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B96LXQ49
Head & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
Price
$12.47
Rating
4.8
Reviews
1.6K
Latest month sales
B0193G18LQ
Head and Shoulders Itchy Scalp Care with Eucalyptus 2-in-1 Anti-Dandruff Shampoo + Conditioner 8.45 Fl Oz
Price
$8.07
Rating
4.6
Reviews
1.7K
Latest month sales
B09CJ8D9DD
Head & Shoulders Royal Oils Shampoo and Conditioner Set, 1% Pyrithione Zinc, Scalp Care & Hydration, Moisture Renewal Conditioner + Anti-Dandruff Shampoo, 12.8 fl oz Each
Unlock to view ASIN details and product titles
Price
$16.73
Rating
4.7
Reviews
5.9K
Latest month sales
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