Hat For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hat For Men sales on Amazon US totaled 116,500 units in July 2026 (▼ 9.4% vs. the prior month), generating an estimated $1,744,166 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.5% of unit volume and 43.5% of revenue, while a typical listing is priced at $16.10. The keyword itself pulled 7,438 Amazon queries over the same period (▼ 40.6% MoM).
Zooming out to the 12-month window ending July 2026, the hat for men Top 50 moved 1,081,950 units and $16,914,544 in cumulative sales — an average of 90,163 units and $1,409,545 per month. Monthly throughput topped out at 178,950 units in December 2025 and dipped to 54,300 in May 2026, leaving the latest reading 45.1% higher than August 2025.
Hat For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
116.5K
▼ 9.4% MoM
Monthly Revenue 2026/07
$1.7M
▼ 9.6% MoM
Top 10 Market Share 2026/07
45.5%
Hat For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hat for men listing on Amazon US in July 2026 is ASIN B0DK1FQPQB (Brand: NPQQUAN), which sold 9,000 units at $9.95 apiece — equal to 7.7% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 53,000 units and $758,880 in July 2026 — 45.5% of unit volume and 43.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hat For Men' on Amazon
July 2026
Is 45.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DK1FQPQB
NPQQUAN Sun Hats for Men Women with Neck Flap UPF 50+ UV Protection
9K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
B0DSHKL8RZ
FURTALK Sun Hats for Men Fishing Hat UPF Protection Wide Brim Bucket Hat
8K
▼ 20.0%vs. prior month
$115.3K
latest month
12-month trend
B0GHF67NGP
QINGLONGLIN Cooling Skull Cap Sweat Wicking Breathable for Men Women 3 Pack
5K
▲ 66.7%vs. prior month
$74.2K
latest month
12-month trend
B073DTZ6KZ
Flexfit Men's Athletic Baseball Fitted Cap
5K
▼ 16.7%vs. prior month
$66K
latest month
12-month trend
B07M6KSHF1
BESTOYARD Adult Yacht Captain Hat White Sailor Hat for Women Men Yacht Boat Sailor Captain Cap Marine Admiral Halloween Costume Party Cosplay Accessory
5K
▼ 16.7%vs. prior month
$71.3K
latest month
12-month trend
B07BNNNSX5
FURTALK Womens Mens Wide Brim Straw Panama Hat Fedora Summer Beach Sun Hat
5K
▼ 16.7%vs. prior month
$129.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hat For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FURTALK is the best-performing hat for men brand in July 2026, moving 17,000 units across 3 ASINs for 32.1% of Top 10 volume. NPQQUAN follows with 9,000 units (17.0%), ahead of QINGLONGLIN on 5,000 units (9.4%).
Volume is spread across 8 brands, with the top three holding 58.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.95 to $17.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FURTALK
3 ASINs in Top 10
32.1%
Units
17K
Revenue
$299K
Avg. price
$17.29
B0DSHKL8RZ
$13.49·★4.6·1.6K revsFURTALK Sun Hats for Men Fishing Hat UPF Protection Wide Brim Bucket Hat
Units sold8KB07BNNNSX5
$23.39·★4.6·15.6K revsFURTALK Womens Mens Wide Brim Straw Panama Hat Fedora Summer Beach Sun Hat
Units sold5KB0DSHMQQSC
$14.99·★4.5·1K revsFURTALK Mens Bucket Sun Hat UPF Protection Wide Brim Breathable Fishing Hat
Units sold4K
NPQQUAN
1 ASIN in Top 10
17.0%
Units
9K
Revenue
$88.1K
Avg. price
$9.95
B0DK1FQPQB
$9.95·★4.5·1.6K revsNPQQUAN Sun Hats for Men Women with Neck Flap UPF 50+ UV Protection
Units sold9K
QINGLONGLIN
1 ASIN in Top 10
9.4%
Units
5K
Revenue
$74.2K
Avg. price
$14.99
B0GHF67NGP
$14.99·★4.4·405 revsQINGLONGLIN Cooling Skull Cap Sweat Wicking Breathable for Men Women 3 Pack
Units sold5K
Trending Hat For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GHF67NGP booked 5K units at $14.99, with ▲ 66.7% MoM change. On the growth side, B0CN312YSL leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GHF67NGP
QINGLONGLIN Cooling Skull Cap Sweat Wicking Breathable for Men Women 3 Pack
Price
$14.99
Rating
4.4
Reviews
405
Latest month sales
B0748W31L5
adidas Men's Superlite Hat – Lightweight Moisture-Wicking Cap for Workout and Training
Price
$25.99
Rating
4.7
Reviews
14.7K
Latest month sales
B0CN312YSL
ZOORON Sun Hats for Men Women with Neck Flap Fishing UPF 50+ UV Protection
Unlock to view ASIN details and product titles
Price
$9.49
Rating
4.7
Reviews
1.7K
Latest month sales
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