Harry Potter Lego Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Harry Potter Lego sales on Amazon US totaled 32,550 units in July 2026 (▼ 16.9% vs. the prior month), generating an estimated $2,045,770 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.4% of unit volume and 50.3% of revenue, while a typical listing is priced at $83.53. The keyword itself pulled 107,377 Amazon queries over the same period (▲ 21.3% MoM).
Zooming out to the 12-month window ending July 2026, the harry potter lego Top 50 moved 783,300 units and $44,275,084 in cumulative sales — an average of 65,275 units and $3,689,590 per month. Monthly throughput topped out at 214,450 units in November 2025 and dipped to 14,050 in May 2026, leaving the latest reading 13.1% lower than August 2025.
Harry Potter Lego Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.5K
▼ 16.9% MoM
Monthly Revenue 2026/07
$2M
▼ 18.5% MoM
Top 10 Market Share 2026/07
58.4%
Harry Potter Lego Market Share & Sales Concentration on Amazon US — July 2026
The most-sold harry potter lego listing on Amazon US in July 2026 is ASIN B0G2T2FLDJ (Brand: LEGO), which sold 5,000 units at $79.95 apiece — equal to 15.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 19,000 units and $1,029,930 in July 2026 — 58.4% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Harry Potter Lego' on Amazon
July 2026
Is 58.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0G2T2FLDJ
LEGO Botanicals Woodland Mushrooms - Building Set for Adults, Ages 18+ - Mushroom Decor for Home Office or Desk - Gifts for Women & Men - Craft Activity - 11505
5K
▼ 37.5%vs. prior month
$399.9K
latest month
12-month trend
B0FMS7Q3RS
LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Building Toy for Boys, Girls - Pretend Play Set for Kids, Ages 7+ - W/4 Minifigures & Cat Patronus Toy Figure - Gift Idea for Birthdays - 76460
3K
▲ 50.0%vs. prior month
$36K
latest month
12-month trend
B0BXQ6NRRN
LEGO Harry Potter Hogwarts Castle and Grounds 76419 Building Set, Gift Idea for Adults, Buildable Display Model, Collectible Harry Potter Playset, Recreate Iconic Scenes from The Wizarding World
2K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B0CGY3QD8V
LEGO Harry Potter Flying Ford Anglia, Buildable Car Toy with 2 Minifigures for Role Play, Fantasy Playset for Kids, Harry Potter Car, Gift for Boys, Girls and Any Fan Ages 7 and Up, 76424 | Lego Harry Potter Lego 165 Pieces - Flying Ford Anglia #76424
2K
▲ 0.0%vs. prior month
$28.5K
latest month
12-month trend
B0DRW6LQTN
LEGO Disney & Pixar Wall-E & EVE Building Set for Adults, Ages 18+ - Home Office, Book Shelf, or Room Decor for Disney Fans - Gift Ideas for Men & Women - 43279
2K
▲ 0.0%vs. prior month
$135.1K
latest month
12-month trend
B099SH25ZM
Owala Owala Harry Potter FreeSip Stainless Steel Water Bottle 24 oz Gryffindor
1K
▼ 66.7%vs. prior month
$35K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Harry Potter Lego Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing harry potter lego brand in July 2026, moving 17,000 units across 8 ASINs for 89.5% of Top 10 volume. Owala follows with 1,000 units (5.3%), ahead of Hasbro Gaming on 1,000 units (5.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.04 to $51.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
8 ASINs in Top 10
89.5%
Units
17K
Revenue
$974.5K
Avg. price
$51.95
B0G2T2FLDJ
$79.95·★5.0·230 revsLEGO Botanicals Woodland Mushrooms - Building Set for Adults, Ages 18+ - Mushroom Decor for Home Office or Desk - Gifts for Women & Men - Craft Activity - 11505
Units sold5KB0FMS7Q3RS
$11.87·★4.9·315 revsLEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Building Toy for Boys, Girls - Pretend Play Set for Kids, Ages 7+ - W/4 Minifigures & Cat Patronus Toy Figure - Gift Idea for Birthdays - 76460
Units sold3KB0BXQ6NRRN
$136.99·★4.8·2.5K revsLEGO Harry Potter Hogwarts Castle and Grounds 76419 Building Set, Gift Idea for Adults, Buildable Display Model, Collectible Harry Potter Playset, Recreate Iconic Scenes from The Wizarding World
Units sold2KB0CGY3QD8V
$14.29·★4.9·5.5K revsLEGO Harry Potter Flying Ford Anglia, Buildable Car Toy with 2 Minifigures for Role Play, Fantasy Playset for Kids, Harry Potter Car, Gift for Boys, Girls and Any Fan Ages 7 and Up, 76424 | Lego Harry Potter Lego 165 Pieces - Flying Ford Anglia #76424
Units sold2KB0DRW6LQTN
$67.55·★4.9·1.6K revsLEGO Disney & Pixar Wall-E & EVE Building Set for Adults, Ages 18+ - Home Office, Book Shelf, or Room Decor for Disney Fans - Gift Ideas for Men & Women - 43279
Units sold2KB0DJ18XKWX
$39.99·★4.9·844 revsLEGO Harry Potter Hagrid & Harry's Motorcycle Ride Building Toy - Kids Motorcycle Toy for Boys and Girls, Harry Potter Fans, Ages 9+ - Gift Idea for Birthdays - 76443
Units sold1KB0DJ1BHQ4X
$44.99·★4.9·1.2K revsLEGO Harry Potter Knight Bus Adventure - Building Toy for Kids, Boys, and Girls, Ages 8+ - Iconic Bus from Harry Potter and The Prisoner of Azkaban - with 5 Minifigures - Birthday Gift Idea - 76446
Units sold1KB0DRW5T4GQ
$19.99·★4.9·654 revsLEGO Harry Potter Fawkes: Dumbledore’s Phoenix Kids Toy - Building and Learning Toy for Pretend Play - Harry Potter Collectible for Boys and Girls, Ages 8+ - Gift Idea for Birthdays - 76448
Units sold1K
Owala
1 ASIN in Top 10
5.3%
Units
1K
Revenue
$35K
Avg. price
$34.99
B099SH25ZM
$34.99·★4.7·16.2K revsOwala Owala Harry Potter FreeSip Stainless Steel Water Bottle 24 oz Gryffindor
Units sold1K
Hasbro Gaming
1 ASIN in Top 10
5.3%
Units
1K
Revenue
$20.4K
Avg. price
$20.04
B0D94X5WQR
$20.04·★4.8·791 revsGuess Who? HARRY POTTER Edition Board Game | Ages 6 and Up | 2 Players | Fun Games for Kids and Preschoolers | Family Gifts (Amazon Exclusive)
Units sold1K
Trending Harry Potter Lego Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DJ18XKWX booked 1K units at $39.99, with ▲ 11.1% MoM change. On the growth side, B0DJ1BV2TX leads positive momentum with ▲ 100.0% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJ18XKWX
LEGO Harry Potter Hagrid & Harry's Motorcycle Ride Building Toy - Kids Motorcycle Toy for Boys and Girls, Harry Potter Fans, Ages 9+ - Gift Idea for Birthdays - 76443
Price
$39.99
Rating
4.9
Reviews
844
Latest month sales
B0DRW5T4GQ
LEGO Harry Potter Fawkes: Dumbledore’s Phoenix Kids Toy - Building and Learning Toy for Pretend Play - Harry Potter Collectible for Boys and Girls, Ages 8+ - Gift Idea for Birthdays - 76448
Price
$19.99
Rating
4.9
Reviews
654
Latest month sales
B0DJ1BV2TX
LEGO Harry Potter Hogwarts Castle: Charms Class Building Toy - Wizard Kids Toy for Boys and Girls, Fans of Harry Potter, Ages 8+ - Gift Idea for Birthdays - 76442
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.8
Reviews
850
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this harry potter lego report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card