Harry Potter Decor Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Harry Potter Decor sales on Amazon US totaled 29,200 units in July 2026 (▲ 9.1% vs. the prior month), generating an estimated $624,805 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.9% of unit volume and 35.7% of revenue, while a typical listing is priced at $20.83. The keyword itself pulled 39,052 Amazon queries over the same period (▲ 61.1% MoM).
Zooming out to the 12-month window ending July 2026, the harry potter decor Top 50 moved 516,900 units and $11,469,080 in cumulative sales — an average of 43,075 units and $955,757 per month. Monthly throughput topped out at 80,300 units in October 2025 and dipped to 16,950 in May 2026, leaving the latest reading 33.7% lower than August 2025.
Harry Potter Decor Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
29.2K
▲ 9.1% MoM
Monthly Revenue 2026/07
$624.8K
▲ 8.1% MoM
Top 10 Market Share 2026/07
47.9%
Harry Potter Decor Market Share & Sales Concentration on Amazon US — July 2026
The most-sold harry potter decor listing on Amazon US in July 2026 is ASIN B07DN39C5J (Brand: SHYMERY), which sold 3,000 units at $9.98 apiece — equal to 10.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,000 units and $223,130 in July 2026 — 47.9% of unit volume and 35.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Harry Potter Decor' on Amazon
July 2026
Is 47.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07DN39C5J
SHYMERY Flameless Votive Candles,Flameless Flickering Electric Fake Candle,24 Pack 200+Hour Battery Operated LED Tea Lights in Warm White for Wedding, Table, Halloween,Christmas Decorations 1.5"X1.7"
3K
▼ 25.0%vs. prior month
$30.5K
latest month
12-month trend
B0B51Y485S
Harry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Christmas Stocking Stuffers Book Lovers Gift Box
2K
▲ 0.0%vs. prior month
$25.9K
latest month
12-month trend
B0CRFZ5PZQ
CON*QUEST ConQuest Harry Potter Wizarding House Banner Official Flag Set | 12" x 20" Polyester Flags, Gryffindor, Slytherin, Ravenclaw & Hufflepuff Banners, Birthday Party
2K
▲ 100.0%vs. prior month
$38.2K
latest month
12-month trend
B0D454ZJKF
12 PCS Halloween Witch Hats, Black Hanging Witch Hats Porch Yard Decor | Witch Costume Accessories Witches Hat with 328 FT Nylon Cord Wizard Hats Indoor Outdoor Halloween Decorations
1K
▲ 400.0%vs. prior month
$10K
latest month
12-month trend
B0C452J5HT
kakoya Flameless Floating Candles with Wand，20 Pcs Magic LED Hanging Taper Candles，Flickering Battery Operated Taper Candle with Wand Remote for Halloween Decorations Best Gift（White）
1K
▲ 233.3%vs. prior month
$25.6K
latest month
12-month trend
B0D2PGRBZM
Conquest Harry Potter Floating Hogwarts Acceptance Letters Decoration | Pre-Threaded Hanging Decorations, 40 Cards, 4 Clear Nylon Strings, Wizarding Party Supplies, Home Decor, Officially Licensed
1K
▲ 11.1%vs. prior month
$13K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Harry Potter Decor Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CON*QUEST is the best-performing harry potter decor brand in July 2026, moving 4,000 units across 3 ASINs for 28.6% of Top 10 volume. SHYMERY follows with 3,000 units (21.4%), ahead of Harry Potter on 2,000 units (14.3%).
With 8 brands splitting the Top 10 and 64.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $14.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CON*QUEST
3 ASINs in Top 10
28.6%
Units
4K
Revenue
$61.1K
Avg. price
$14.32
B0CRFZ5PZQ
$19.99·★4.8·1.5K revsCON*QUEST ConQuest Harry Potter Wizarding House Banner Official Flag Set | 12" x 20" Polyester Flags, Gryffindor, Slytherin, Ravenclaw & Hufflepuff Banners, Birthday Party
Units sold2KB0D2PGRBZM
$12.98·★4.8·936 revsConquest Harry Potter Floating Hogwarts Acceptance Letters Decoration | Pre-Threaded Hanging Decorations, 40 Cards, 4 Clear Nylon Strings, Wizarding Party Supplies, Home Decor, Officially Licensed
Units sold1KB08GNBGSD2
$9.99·★4.8·5.1K revsConquest Harry Potter Watercolor Vinyl Stickers | Set of Unique Sticker Decals, 5 Holograms, Waterproof, UV & Scratch Resistant, Great for Gadgets, Officially Licensed 60-Pack
Units sold1K
SHYMERY
1 ASIN in Top 10
21.4%
Units
3K
Revenue
$30.5K
Avg. price
$9.98
B07DN39C5J
$9.98·★4.7·27.4K revsSHYMERY Flameless Votive Candles,Flameless Flickering Electric Fake Candle,24 Pack 200+Hour Battery Operated LED Tea Lights in Warm White for Wedding, Table, Halloween,Christmas Decorations 1.5"X1.7"
Units sold3K
Harry Potter
1 ASIN in Top 10
14.3%
Units
2K
Revenue
$25.9K
Avg. price
$13.89
B0B51Y485S
$13.89·★4.8·3.2K revsHarry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Christmas Stocking Stuffers Book Lovers Gift Box
Units sold2K
Trending Harry Potter Decor Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D454ZJKF booked 1K units at $8.99, with ▲ 400.0% MoM change. On the growth side, B09Y8VWGNQ leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D454ZJKF
12 PCS Halloween Witch Hats, Black Hanging Witch Hats Porch Yard Decor | Witch Costume Accessories Witches Hat with 328 FT Nylon Cord Wizard Hats Indoor Outdoor Halloween Decorations
Price
$8.99
Rating
4.6
Reviews
1.1K
Latest month sales
B0C452J5HT
kakoya Flameless Floating Candles with Wand，20 Pcs Magic LED Hanging Taper Candles，Flickering Battery Operated Taper Candle with Wand Remote for Halloween Decorations Best Gift（White）
Price
$26.99
Rating
4.3
Reviews
999
Latest month sales
B09Y8VWGNQ
Floating LED Candles with Remote Control -12Pcs Magic Witch Wizard | Halloween Decorations, Christmas Decor for Indoor Home Room Classroom Bedroom Birthday Party (with Common Remote)
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.3
Reviews
1.2K
Latest month sales
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