Happy Birthday Balloons Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Happy Birthday Balloons sales on Amazon US totaled 115,300 units in July 2026 (▲ 1.0% vs. the prior month), generating an estimated $1,020,193 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.5% of unit volume and 43.9% of revenue, while a typical listing is priced at $9.35. The keyword itself pulled 19,882 Amazon queries over the same period (▼ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the happy birthday balloons Top 50 moved 1,211,350 units and $10,396,353 in cumulative sales — an average of 100,946 units and $866,363 per month. Monthly throughput topped out at 115,300 units in July 2026 and dipped to 63,700 in May 2026, leaving the latest reading 13.2% higher than August 2025.
Happy Birthday Balloons Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
115.3K
▲ 1.0% MoM
Monthly Revenue 2026/07
$1M
▲ 3.1% MoM
Top 10 Market Share 2026/07
42.5%
Happy Birthday Balloons Market Share & Sales Concentration on Amazon US — July 2026
The most-sold happy birthday balloons listing on Amazon US in July 2026 is ASIN B0BZCHMVTK (Brand: Bezente), which sold 10,000 units at $6.29 apiece — equal to 8.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $448,050 in July 2026 — 42.5% of unit volume and 43.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Happy Birthday Balloons' on Amazon
July 2026
Is 42.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BZCHMVTK
Bezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations
10K
▲ 0.0%vs. prior month
$66.7K
latest month
12-month trend
B0CGM15P4L
Blue Balloons Metallic Blue Balloon, 60Pcs 12Inch Chrome Blue Balloons Kit Macaron Light Pearl Navy Blue Latex Balloons for Birthday Wedding Party Decoration
6K
▲ 0.0%vs. prior month
$41.9K
latest month
12-month trend
B0CTZ7S1M3
Fulmoon Older Wiser Hotter Banner Birthday sign, Champaign Gold | Funny Birthday Decorations for Women men 30th 40th 50th 60th 70th 80th Birthday Party Backdrop Gift
5K
▲ 25.0%vs. prior month
$50K
latest month
12-month trend
B0CZ918MZQ
Happy Birthday Party Decorations with Banner Balloons for Women | Happy Birthday Banner, Birthday Decor for Girls Women, Curtain Backdrop, Foil Heart Star Confetti Balloons, Hanging Swirls
5K
▲ 25.0%vs. prior month
$56.1K
latest month
12-month trend
B087N6J7RY
Thickened balloons, 120 PCS Balloons Assorted Colors, Latex Balloons for Kid's Birthday Party, Exquisite Rainbow Balloon, 12 Inches 12 Kinds of Rianbow Colorful Party Balloons Decorations.
4K
▲ 0.0%vs. prior month
$38.4K
latest month
12-month trend
B0BZR5FW26
PartyWoo Metallic Gold Balloons 140pcs Different Sizes of 18 12 10 5 Inch | Balloons for Birthday Wedding Anniversary Baby Shower Graduation Retirement Casino Bridal Shower Party Decorations Gold-G101
4K
▼ 20.0%vs. prior month
$37.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Happy Birthday Balloons Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bezente is the best-performing happy birthday balloons brand in July 2026, moving 10,000 units across 1 ASIN for 20.4% of Top 10 volume. KAWKALSH follows with 7,000 units (14.3%), ahead of AIOZX on 6,000 units (12.2%).
Volume is spread across 9 brands, with the top three holding 46.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.29 to $9.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bezente
1 ASIN in Top 10
20.4%
Units
10K
Revenue
$66.7K
Avg. price
$6.29
B0BZCHMVTK
$6.29·★4.6·14.1K revsBezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations
Units sold10K
KAWKALSH
2 ASINs in Top 10
14.3%
Units
7K
Revenue
$65K
Avg. price
$9.49
B0BY8Q4PSJ
$8.99·★4.6·1.6K revs120 Balloons Rainbow Thickened 12 Inch, Assorted Color Latex Balloons Made With Strong Multicolored Latex for Birthday Baby Shower Wedding Party Supplies Arch Garland Decoration
Units sold4KB09MLWRTY2
$9.99·★4.4·3.8K revsRainbow Balloon Arch Kit 111Pcs 18 12 5 Inch Latex Colorful Party Balloons Garland for Birthday Baby Shower Wedding Engagement Anniversary Christmas Party Decorations
Units sold3K
AIOZX
1 ASIN in Top 10
12.2%
Units
6K
Revenue
$41.9K
Avg. price
$6.99
B0CGM15P4L
$6.99·★4.7·2.9K revsBlue Balloons Metallic Blue Balloon, 60Pcs 12Inch Chrome Blue Balloons Kit Macaron Light Pearl Navy Blue Latex Balloons for Birthday Wedding Party Decoration
Units sold6K
Trending Happy Birthday Balloons Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F2T82D51 booked 4K units at $11.99, with ▲ 100.0% MoM change. On the growth side, B0FJF5NXHX leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F2T82D51
Navy Blue and Black Birthday Decorations for Men Happy Birthday Banner | Blue Black and Silver Confetti Balloons Happy Birthday Decorations for Men Boys Party Decor
Price
$11.99
Rating
4.3
Reviews
726
Latest month sales
B09MLWRTY2
Rainbow Balloon Arch Kit 111Pcs 18 12 5 Inch Latex Colorful Party Balloons Garland for Birthday Baby Shower Wedding Engagement Anniversary Christmas Party Decorations
Price
$9.99
Rating
4.4
Reviews
3.8K
Latest month sales
B0FJF5NXHX
PartyWoo Sage Green Balloons 66pcs 12 Inch Gold White Brown Gold Balloons | Metallic White Light Brown Gold Confetti for Baby Shower Wedding Engagement Jungle Woodland Forest Birthday Party Decorations
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.5
Reviews
5K
Latest month sales
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