Hanky Panky Underwear For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hanky Panky Underwear For Women sales on Amazon US totaled 17,900 units in July 2026 (▼ 17.3% vs. the prior month), generating an estimated $381,586 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.5% of unit volume and 77.6% of revenue, while a typical listing is priced at $42.87. The keyword itself pulled 14,261 Amazon queries over the same period (▼ 23.4% MoM).
Zooming out to the 12-month window ending July 2026, the hanky panky underwear for women Top 50 moved 186,100 units and $3,423,899 in cumulative sales — an average of 15,508 units and $285,325 per month. Monthly throughput topped out at 21,650 units in June 2026 and dipped to 8,150 in May 2026, leaving the latest reading 15.9% higher than August 2025.
Hanky Panky Underwear For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17.9K
▼ 17.3% MoM
Monthly Revenue 2026/07
$381.6K
▼ 12.5% MoM
Top 10 Market Share 2026/07
90.5%
Hanky Panky Underwear For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hanky panky underwear for women listing on Amazon US in July 2026 is ASIN B081VSYKL5 (Brand: voenxe), which sold 6,000 units at $13.99 apiece — equal to 33.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 16,200 units and $296,089 in July 2026 — 90.5% of unit volume and 77.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hanky Panky Underwear For Women' on Amazon
July 2026
Is 90.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B081VSYKL5
voenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack | Invisible Breathable Comfortable Mesh Panties,No Seam Soft Low Rise Cut Athletic Undies for Sports Gym Running Exercise Work
6K
▼ 25.0%vs. prior month
$83.9K
latest month
12-month trend
B0D3GLLBWF
READY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties
4K
▼ 33.3%vs. prior month
$38K
latest month
12-month trend
B0FX7JRH4N
READY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
3K
▲ 50.0%vs. prior month
$35.5K
latest month
12-month trend
B0DHS9VRJ5
everyjoys Sexy Underwear Lace Panties for Women Bikini Underwear Hipster Underpants Lace Soft Breathe Briefs Multipack 5-Pack
800
▲ 14.3%vs. prior month
$11.4K
latest month
12-month trend
B000VZ2Q1K
hanky panky Signature Lace Original Rise Thongs | Womens Underwear, Lacy Lingerie | 3 or 5 pack
500
▲ 25.0%vs. prior month
$29.1K
latest month
12-month trend
B0D6VSPLZ3
BAMBOO COOL Women's Underwear High Waisted Brief Ladies Seamless Panties
500
▲ 0.0%vs. prior month
$16.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hanky Panky Underwear For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
READY TO LOVE is the best-performing hanky panky underwear for women brand in July 2026, moving 7,000 units across 2 ASINs for 43.2% of Top 10 volume. voenxe follows with 6,000 units (37.0%), ahead of hanky panky on 1,100 units (6.8%).
With 7 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.49 to $76.22, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
READY TO LOVE
2 ASINs in Top 10
43.2%
Units
7K
Revenue
$73.5K
Avg. price
$11.49
B0D3GLLBWF
$9.99·★4.3·4.2K revsREADY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties
Units sold4KB0FX7JRH4N
$12.99·★4.4·540 revsREADY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
Units sold3K
voenxe
1 ASIN in Top 10
37.0%
Units
6K
Revenue
$83.9K
Avg. price
$13.99
B081VSYKL5
$13.99·★4.6·72.8K revsvoenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack | Invisible Breathable Comfortable Mesh Panties,No Seam Soft Low Rise Cut Athletic Undies for Sports Gym Running Exercise Work
Units sold6K
hanky panky
3 ASINs in Top 10
6.8%
Units
1.1K
Revenue
$88.9K
Avg. price
$76.22
B000VZ2Q1K
$59.88·★4.5·731 revshanky panky Signature Lace Original Rise Thongs | Womens Underwear, Lacy Lingerie | 3 or 5 pack
Units sold500B083TP9R36
$120.00·★4.5·97 revshanky panky Signature Lace Original Rise Thongs: Essentials Edition | One Size 4-14 | Lace Lingerie Underwear | 3 or 5 Pack
Units sold400B0187Q0Q3E
$48.79·★4.5·731 revshanky panky Signature Lace Original Rise Thongs | Womens Underwear, Lacy Lingerie | 3 or 5 pack
Units sold200
Trending Hanky Panky Underwear For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B083TP9R36 booked 400 units at $120.00, with ▲ 300.0% MoM change. On the growth side, B08L77QFJH leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B083TP9R36
hanky panky Signature Lace Original Rise Thongs: Essentials Edition | One Size 4-14 | Lace Lingerie Underwear | 3 or 5 Pack
Price
$120.00
Rating
4.5
Reviews
97
Latest month sales
B0187Q0Q3E
hanky panky Signature Lace Original Rise Thongs | Womens Underwear, Lacy Lingerie | 3 or 5 pack
Price
$48.79
Rating
4.5
Reviews
731
Latest month sales
B08L77QFJH
Felina Stretchy Lace Low Rise Thong, Seamless Panties for Women, 6 Pack
Unlock to view ASIN details and product titles
Price
$40.00
Rating
4.4
Reviews
255
Latest month sales
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