Hanes Mens Underwear Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hanes Mens Underwear sales on Amazon US totaled 166,800 units in July 2026 (▼ 46.5% vs. the prior month), generating an estimated $4,052,997 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.4% of unit volume and 46.5% of revenue, while a typical listing is priced at $23.24. The keyword itself pulled 20,843 Amazon queries over the same period (▼ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the hanes mens underwear Top 50 moved 2,026,850 units and $44,748,057 in cumulative sales — an average of 168,904 units and $3,729,005 per month. Monthly throughput topped out at 311,700 units in June 2026 and dipped to 112,000 in May 2026, leaving the latest reading 3.5% higher than August 2025.
Hanes Mens Underwear Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.8K
▼ 46.5% MoM
Monthly Revenue 2026/07
$4.1M
▼ 38.6% MoM
Top 10 Market Share 2026/07
47.4%
Hanes Mens Underwear Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hanes mens underwear listing on Amazon US in July 2026 is ASIN B00D1ARZMC (Brand: Hanes), which sold 10,000 units at $20.00 apiece — equal to 6.0% of every unit tracked in this report.
The Top 10 ASINs account for 79,000 units and $1,885,630 in July 2026 — 47.4% of unit volume and 46.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hanes Mens Underwear' on Amazon
July 2026
Is 47.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00D1ARZMC
Hanes Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
10K
▼ 66.7%vs. prior month
$194.3K
latest month
12-month trend
B00HVW5HP8
Hanes Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
10K
▼ 50.0%vs. prior month
$194.3K
latest month
12-month trend
B086KSDTQ4
Hanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
10K
▼ 66.7%vs. prior month
$226.9K
latest month
12-month trend
B086L4BXZC
Hanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
10K
▼ 66.7%vs. prior month
$233.6K
latest month
12-month trend
B0F3L6NNMF
Hanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
8K
▲ 14.3%vs. prior month
$186.9K
latest month
12-month trend
B086L77BVP
Hanes Men's Underwear Boxers Pack, Cool & Breathable Cotton Underwear, Moisture-Wicking Boxers for Men
8K
▼ 20.0%vs. prior month
$212K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Hanes Mens Underwear Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F3L6NNMF booked 8K units at $21.24, with ▲ 14.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F3L6NNMF
Hanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
Price
$21.24
Rating
4.4
Reviews
139.4K
Latest month sales
B086L4BXZ7
Hanes Men's Underwear Boxers Pack, Cool & Breathable Cotton Underwear, Moisture-Wicking Boxers for Men
Price
$26.50
Rating
4.6
Reviews
117.9K
Latest month sales
B09G4MCLF2
Hanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
Unlock to view ASIN details and product titles
Price
$35.18
Rating
4.4
Reviews
139.4K
Latest month sales
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