Hanes Mens Underwear Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hanes Mens Underwear sales on Amazon US totaled 171,300 units in July 2026 (▼ 47.8% vs. the prior month), generating an estimated $4,266,287 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.9% of unit volume and 45.8% of revenue, while a typical listing is priced at $22.18. The keyword itself pulled 20,938 Amazon queries over the same period (▼ 18.3% MoM).
Zooming out to the 12-month window ending July 2026, the hanes mens underwear Top 50 moved 2,052,450 units and $45,739,603 in cumulative sales — an average of 171,038 units and $3,811,634 per month. Monthly throughput topped out at 328,000 units in June 2026 and dipped to 113,700 in May 2026, leaving the latest reading 5.0% higher than August 2025.
Hanes Mens Underwear Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
171.3K
▼ 47.8% MoM
Monthly Revenue 2026/07
$4.3M
▼ 38.4% MoM
Top 10 Market Share 2026/07
47.9%
Hanes Mens Underwear Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hanes mens underwear listing on Amazon US in July 2026 is ASIN B00D1ARZMC (Brand: Hanes), which sold 10,000 units at $13.99 apiece — equal to 5.8% of every unit tracked in this report.
The Top 10 ASINs account for 82,000 units and $1,955,710 in July 2026 — 47.9% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hanes Mens Underwear' on Amazon
July 2026
Is 47.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00D1ARZMC
Hanes Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
10K
▼ 66.7%vs. prior month
$194.3K
latest month
12-month trend
B00HVW5HP8
Hanes Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
10K
▼ 50.0%vs. prior month
$194.3K
latest month
12-month trend
B086KSDTQ4
Hanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
10K
▼ 66.7%vs. prior month
$226.9K
latest month
12-month trend
B086L4BXZC
Hanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
10K
▼ 66.7%vs. prior month
$233.6K
latest month
12-month trend
B086KYKR6Q
Hanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
8K
▼ 60.0%vs. prior month
$186.9K
latest month
12-month trend
B0F3L6NNMF
Hanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
8K
▲ 14.3%vs. prior month
$186.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Hanes Mens Underwear Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F3L6NNMF booked 8K units at $21.58, with ▲ 14.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F3L6NNMF
Hanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
Price
$21.58
Rating
4.5
Reviews
139.2K
Latest month sales
B086L4BXZ7
Hanes Men's Underwear Boxers Pack, Cool & Breathable Cotton Underwear, Moisture-Wicking Boxers for Men
Price
$26.50
Rating
4.6
Reviews
117.9K
Latest month sales
B09G4MCLF2
Hanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
Unlock to view ASIN details and product titles
Price
$35.19
Rating
4.5
Reviews
139.3K
Latest month sales
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