Hanes Bras Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hanes Bras sales on Amazon US totaled 54,400 units in July 2026 (▼ 18.1% vs. the prior month), generating an estimated $912,595 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.6% of unit volume and 51.1% of revenue, while a typical listing is priced at $16.62. The keyword itself pulled 9,058 Amazon queries over the same period (▼ 13.0% MoM).
Zooming out to the 12-month window ending July 2026, the hanes bras Top 50 moved 502,850 units and $8,678,777 in cumulative sales — an average of 41,904 units and $723,231 per month. Monthly throughput topped out at 66,400 units in June 2026 and dipped to 23,050 in May 2026, leaving the latest reading 20.1% higher than August 2025.
Hanes Bras Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
54.4K
▼ 18.1% MoM
Monthly Revenue 2026/07
$912.6K
▼ 17.8% MoM
Top 10 Market Share 2026/07
49.6%
Hanes Bras Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hanes bras listing on Amazon US in July 2026 is ASIN B0F6VKZ4FB (Brand: LetsJoli), which sold 7,000 units at $18.98 apiece — equal to 12.9% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $466,570 in July 2026 — 49.6% of unit volume and 51.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hanes Bras' on Amazon
July 2026
Is 49.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0F6VKZ4FB
LetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive
7K
▲ 0.0%vs. prior month
$133.6K
latest month
12-month trend
B0D8GNQDNX
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
4K
▲ 0.0%vs. prior month
$74.2K
latest month
12-month trend
B0DGFPBV3Y
PoseFree Jelly Bras for Women, Wireless No Underwire, Full Coverage Support
4K
▼ 20.0%vs. prior month
$69.9K
latest month
12-month trend
B09XN322QZ
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
2K
▼ 50.0%vs. prior month
$29.8K
latest month
12-month trend
B09XN3MZQJ
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
2K
▼ 33.3%vs. prior month
$29.2K
latest month
12-month trend
B0DFY98C6D
LUCKMEEY Bras for Women No Underwire Wireless Bras - Seamless Push Up Full Coverage Bralettes Comfortable Everyday Bra
2K
▲ 0.0%vs. prior month
$33.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hanes Bras Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LetsJoli is the best-performing hanes bras brand in July 2026, moving 11,000 units across 3 ASINs for 40.7% of Top 10 volume. Hanes follows with 6,000 units (22.2%), ahead of OEAK on 4,000 units (14.8%).
With 5 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.51 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LetsJoli
3 ASINs in Top 10
40.7%
Units
11K
Revenue
$201K
Avg. price
$17.98
B0F6VKZ4FB
$18.98·★4.1·22K revsLetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive
Units sold7KB0DS4PWD3L
$14.99·★4.0·3.2K revsLetsJoli Jelly Bras for Women No Underwire Water Drop Wireless Supportive
Units sold2KB0GHMW9L53
$19.97·★4.1·22.1K revsLetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive | Full Coverage, Wireless Support Lift, For Older Women Large Breasts, Minimizer, Seamless Everyday Bra
Units sold2K
Hanes
4 ASINs in Top 10
22.2%
Units
6K
Revenue
$88.2K
Avg. price
$15.51
B09XN322QZ
$14.61·★4.2·9.5K revsHanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Units sold2KB09XN3MZQJ
$13.45·★4.2·9.5K revsHanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Units sold2KB09XN265QS
$16.99·★4.2·9.5K revsHanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Units sold1KB09XN537BV
$16.99·★4.2·9.5K revsHanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Units sold1K
OEAK
1 ASIN in Top 10
14.8%
Units
4K
Revenue
$74.2K
Avg. price
$18.99
B0D8GNQDNX
$18.99·★3.9·14.7K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
Units sold4K
Trending Hanes Bras Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09XN265QS booked 1K units at $16.99, with ▲ 0.0% MoM change. On the growth side, B07C5CDYVR leads positive momentum with ▲ 25.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09XN265QS
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Price
$16.99
Rating
4.2
Reviews
9.5K
Latest month sales
B09XN537BV
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Price
$16.99
Rating
4.2
Reviews
9.5K
Latest month sales
B07C5CDYVR
Hanes Women's X-Temp Wireless Bra, Cooling Mesh T-Shirt Bra, ComfortFlex Fit Wirefree Bra
Unlock to view ASIN details and product titles
Price
$12.57
Rating
4.2
Reviews
7.9K
Latest month sales
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