Handlebar Tape Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Handlebar Tape sales on Amazon US totaled 19,550 units in July 2026 (▲ 24.9% vs. the prior month), generating an estimated $254,729 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.6% of unit volume and 51.6% of revenue, while a typical listing is priced at $18.94. The keyword itself pulled 14,849 Amazon queries over the same period (▲ 2.5% MoM).
Zooming out to the 12-month window ending July 2026, the handlebar tape Top 50 moved 161,350 units and $2,042,861 in cumulative sales — an average of 13,446 units and $170,238 per month. Monthly throughput topped out at 19,550 units in July 2026 and dipped to 9,250 in May 2026, leaving the latest reading 30.8% higher than August 2025.
Handlebar Tape Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
19.6K
▲ 24.9% MoM
Monthly Revenue 2026/07
$254.7K
▲ 11.1% MoM
Top 10 Market Share 2026/07
69.6%
Handlebar Tape Market Share & Sales Concentration on Amazon US — July 2026
The most-sold handlebar tape listing on Amazon US in July 2026 is ASIN B09BDGFW4X (Brand: EAGLES), which sold 4,000 units at $7.99 apiece — equal to 20.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,600 units and $131,412 in July 2026 — 69.6% of unit volume and 51.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Handlebar Tape' on Amazon
July 2026
Is 69.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09BDGFW4X
Hockey Tape Black 1inch Grip Tape 2 Roll Athletic Sports Tape Water-Resistan Multipurpose Cloth Tape for Lacrosse Baseball & Softball Bats, Pullup Bars, Sports Gift Wrist Ankle Foot Gymnastics Bar
4K
▲ 33.3%vs. prior month
$31.4K
latest month
12-month trend
B06XCFGXHV
BV EVA Road Bike Handlebar Tapes, Bicycle Bar Tape, Cycling Handle Wraps – 2 Rolls
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B0G91DVZBN
1" x 26FT Rubber Grip Tape Black Ultra-Thin Anti-Slip Tape for Handles | Ultra-Thin Black Rubber Anti-Slip Grip Tape for Handles, Waterproof, Wear & Heat Resistant, Strong Adhesive
2K
▲ 100.0%vs. prior month
$17.2K
latest month
12-month trend
B072QYQN7B
Core Prodigy Fusion Grip Tape - Silicone Rubber Wrap for Pull Up Bars, Barbells, Dumbbells, Sports and Gym Equipment, and Tools
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0CX7MTWGR
Yorwe Rubber Grip Tape, Ultra-Thin Strong Adhesive Anti-Slip Waterproof Heat Resistant Wear-Resistant Cushion Pad, Making Handles or Contact Surfaces Safer, with Grip and Comfort (Black, 1In x 10Ft)
1K
▲ 0.0%vs. prior month
$9.9K
latest month
12-month trend
B0DC5JDW5Y
Thunder Tape 2 Pk Grip Tape - Cloth Grip Tape for Pull Up Bars, Sports, Tools, Handles, Bats, Rackets, Gym Equipment, Wire Wrap - No Residue, Sweat Resistant, 1 Inch x 66 Feet Each Roll - Black
1K
▲ 0.0%vs. prior month
$11.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Handlebar Tape Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EAGLES is the best-performing handlebar tape brand in July 2026, moving 4,000 units across 1 ASIN for 29.4% of Top 10 volume. BV follows with 2,000 units (14.7%), ahead of Ealyder Tape on 2,000 units (14.7%).
Volume is spread across 10 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EAGLES
1 ASIN in Top 10
29.4%
Units
4K
Revenue
$31.4K
Avg. price
$7.99
B09BDGFW4X
$7.99·★4.5·4K revsHockey Tape Black 1inch Grip Tape 2 Roll Athletic Sports Tape Water-Resistan Multipurpose Cloth Tape for Lacrosse Baseball & Softball Bats, Pullup Bars, Sports Gift Wrist Ankle Foot Gymnastics Bar
Units sold4K
BV
1 ASIN in Top 10
14.7%
Units
2K
Revenue
$20K
Avg. price
$9.99
B06XCFGXHV
$9.99·★4.4·4.4K revsBV EVA Road Bike Handlebar Tapes, Bicycle Bar Tape, Cycling Handle Wraps – 2 Rolls
Units sold2K
Ealyder Tape
1 ASIN in Top 10
14.7%
Units
2K
Revenue
$17.2K
Avg. price
$8.99
B0G91DVZBN
$8.99·★4.6·232 revs1" x 26FT Rubber Grip Tape Black Ultra-Thin Anti-Slip Tape for Handles | Ultra-Thin Black Rubber Anti-Slip Grip Tape for Handles, Waterproof, Wear & Heat Resistant, Strong Adhesive
Units sold2K
Trending Handlebar Tape Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07HXVVJ7L booked 500 units at $27.45, with ▲ 150.0% MoM change. On the growth side, B06XCFGXHV leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HXVVJ7L
Fizik Performance Bicycle Bar Tape - Soft, Tacky & Classic Professional Bike Handlebar Tape (2mm, 2.7mm, 3mm)
Price
$27.45
Rating
4.6
Reviews
1.6K
Latest month sales
B0GYDXFCCK
Ultra-Thin Black Anti-Slip Rubber Grip Tape 1" x 33FT Strong Adhesive | Ultra-thin textured non-slip pad for handles, waterproof heat resistant, firm adhesion, easy to cut and apply
Price
$9.99
Rating
4.6
Reviews
87
Latest month sales
B06XCFGXHV
BV EVA Road Bike Handlebar Tapes, Bicycle Bar Tape, Cycling Handle Wraps – 2 Rolls
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
4.4K
Latest month sales
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