Hand Sanitizer Refill Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Softsoap is the best-performing hand sanitizer refill brand in July 2026, moving 60,000 units across 2 ASINs for 28.7% of Top 10 volume. Germ-X follows with 50,000 units (23.9%), ahead of Mrs. MEYER'S on 40,000 units (19.1%).

With 7 brands splitting the Top 10 and 71.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $14.73, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B087781VTJ booked 10K units at $15.40, with ▲ 66.7% MoM change. On the growth side, B08KGQHDNC leads positive momentum with ▲ 350.0% MoM growth on 9K units, with B0FXNPSC7K close behind at ▲ 300.0% MoM on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.