Hand Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hand Bag sales on Amazon US totaled 303,500 units in July 2026 (▲ 5.0% vs. the prior month), generating an estimated $6,305,020 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.1% of unit volume and 74.8% of revenue, while a typical listing is priced at $21.22. The keyword itself pulled 17,696 Amazon queries over the same period (▼ 16.2% MoM).
Zooming out to the 12-month window ending July 2026, the hand bag Top 50 moved 2,309,600 units and $47,073,054 in cumulative sales — an average of 192,467 units and $3,922,755 per month. Monthly throughput topped out at 303,500 units in July 2026 and dipped to 139,900 in February 2026, leaving the latest reading 28.5% higher than August 2025.
Hand Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
303.5K
▲ 5.0% MoM
Monthly Revenue 2026/07
$6.3M
▲ 1.3% MoM
Top 10 Market Share 2026/07
74.1%
Hand Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hand bag listing on Amazon US in July 2026 is ASIN B0DGF616XN (Brand: FYGRIP), which sold 50,000 units at $23.98 apiece — equal to 16.5% of every unit tracked in this report.
The Top 10 ASINs account for 225,000 units and $4,714,010 in July 2026 — 74.1% of unit volume and 74.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hand Bag' on Amazon
July 2026
Is 74.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DGF616XN
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper, Dark Blue | Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies
50K
▼ 16.7%vs. prior month
$1.2M
latest month
12-month trend
B0GYF91BXB
HOMESURE Supports 200lbs Heavy Duty Moving Bags - Strong Zipper & Wrap-Around Handles - Water-Resistant Storage Totes, Durable Alternative to Moving Boxes - 8 Pack - Semi-Transparent
50K
▲ 66.7%vs. prior month
$1.4M
latest month
12-month trend
B0973DGD8P
Vacuum Storage Bags with Hand Pump, Vacuum Seal Space Saver Bags,20 Combo | 80% Space-Saving Bags for Clothing, Blankets, Pillows, Bedding & Comforters; Multi-Size Variety Pack for Home & Travel
40K
▲ 33.3%vs. prior month
$709.2K
latest month
12-month trend
B0D3XTZVS5
Fygrip 80% Space Saver Vacuum Storage Bags with Hand Pump, 20 Combo | Plastic Packaging Bags, Vacuum Seal Bags for Clothing, Travel Lugggage, Blankets, Comforters
30K
▲ 0.0%vs. prior month
$539.7K
latest month
12-month trend
B07TDL22NF
USPECLARE Clear Purse for Stadium Events Transparent Messenger Bag
10K
▲ 0.0%vs. prior month
$101.5K
latest month
12-month trend
B07WYKJXXY
MAXTOP Large Fanny Pack for Women Men Crossbody Bag with 4-Zipper Pockets
10K
▲ 0.0%vs. prior month
$120.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hand Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FYGRIP is the best-performing hand bag brand in July 2026, moving 80,000 units across 2 ASINs for 35.6% of Top 10 volume. HOMESURE follows with 50,000 units (22.2%), ahead of Cozy Essential on 40,000 units (17.8%).
With 8 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.98 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FYGRIP
2 ASINs in Top 10
35.6%
Units
80K
Revenue
$1.8M
Avg. price
$19.98
B0DGF616XN
$23.98·★4.8·11.9K revs6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper, Dark Blue | Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies
Units sold50KB0D3XTZVS5
$15.99·★4.2·7.9K revsFygrip 80% Space Saver Vacuum Storage Bags with Hand Pump, 20 Combo | Plastic Packaging Bags, Vacuum Seal Bags for Clothing, Travel Lugggage, Blankets, Comforters
Units sold30K
HOMESURE
1 ASIN in Top 10
22.2%
Units
50K
Revenue
$1.4M
Avg. price
$25.99
B0GYF91BXB
$25.99·★4.7·8.7K revsHOMESURE Supports 200lbs Heavy Duty Moving Bags - Strong Zipper & Wrap-Around Handles - Water-Resistant Storage Totes, Durable Alternative to Moving Boxes - 8 Pack - Semi-Transparent
Units sold50K
Cozy Essential
1 ASIN in Top 10
17.8%
Units
40K
Revenue
$709.2K
Avg. price
$19.98
B0973DGD8P
$19.98·★4.3·80.5K revsVacuum Storage Bags with Hand Pump, Vacuum Seal Space Saver Bags,20 Combo | 80% Space-Saving Bags for Clothing, Blankets, Pillows, Bedding & Comforters; Multi-Size Variety Pack for Home & Travel
Units sold40K
Trending Hand Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DJM2J2G4 booked 8K units at $31.99, with ▲ 300.0% MoM change. On the growth side, B0GYF91BXB leads positive momentum with ▲ 66.7% MoM growth on 50K units, with B0CHJBYZYD close behind at ▲ 50.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJM2J2G4
Fuxury Plastic Bags Thank You Shopping Grocery T-Shirt Bag with Handles | 1000 Count - 11.5 x 6.5 x 21" Take Out, To Go, Retail, Restaurants, Store Bags for Small Business in Bulk White (Made in USA)
Price
$31.99
Rating
4.4
Reviews
2.3K
Latest month sales
B0GYF91BXB
HOMESURE Supports 200lbs Heavy Duty Moving Bags - Strong Zipper & Wrap-Around Handles - Water-Resistant Storage Totes, Durable Alternative to Moving Boxes - 8 Pack - Semi-Transparent
Price
$25.99
Rating
4.7
Reviews
8.7K
Latest month sales
B0CHJBYZYD
Angel Kiss Angelkiss Hobo Purses and handbags for Women Satchel Handbag Women Purses Large Daily Shoulder Bags
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.6
Reviews
5.3K
Latest month sales
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