Hamster Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hamster sales on Amazon US totaled 111,100 units in July 2026 (▲ 7.3% vs. the prior month), generating an estimated $1,341,167 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.7% of unit volume and 66.8% of revenue, while a typical listing is priced at $11.13. The keyword itself pulled 20,634 Amazon queries over the same period (▲ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the hamster Top 50 moved 1,227,550 units and $16,843,864 in cumulative sales — an average of 102,296 units and $1,403,655 per month. Monthly throughput topped out at 143,500 units in December 2025 and dipped to 63,600 in May 2026, leaving the latest reading 12.3% higher than August 2025.
Hamster Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
111.1K
▲ 7.3% MoM
Monthly Revenue 2026/07
$1.3M
▲ 10.7% MoM
Top 10 Market Share 2026/07
56.7%
Hamster Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hamster listing on Amazon US in July 2026 is ASIN B007R6G8JW (Brand: Kaytee), which sold 10,000 units at $14.95 apiece — equal to 9.0% of every unit tracked in this report.
The Top 10 ASINs account for 63,000 units and $895,380 in July 2026 — 56.7% of unit volume and 66.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hamster' on Amazon
July 2026
Is 56.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007R6G8JW
Kaytee Clean & Cozy Paper Bedding for Small Animals, White, 49.2 Liters | Fresh habitats. Soft guinea pig bedding. Odor control, rabbit bedding use, 99% dust-free
10K
▲ 0.0%vs. prior month
$149.5K
latest month
12-month trend
B0FMS891HB
LEGO Creator 3 in 1 Cute Hamster with a Flower Building Toy for Girls & Boys, Ages 7+ - Kids Build a Hamster, Hedgehog or Eagle Animal Figure - Gift Idea for Birthdays - 31376
10K
▲ 11.1%vs. prior month
$99.7K
latest month
12-month trend
B09MK9GJFS
Grddaef 20 PCS Bunny Chew Toys for Teeth, Natural Rabbit Toys Apple Wood Grass Timothy Sticks Chew and Treat for Guinea Pigs Hamster Chinchillas
7K
▲ 0.0%vs. prior month
$67.5K
latest month
12-month trend
B0921GXN9Q
Kaytee Clean & Cozy Paper Bedding for Small Animals, White, 100 Liter | Fresh habitats. Soft guinea pig bedding. Odor control, rabbit bedding use, 99% dust-free
7K
▲ 16.7%vs. prior month
$212.3K
latest month
12-month trend
B008BZV7N0
Kaytee Clean & Cozy Lavender Paper Bedding for Guinea Pigs, 49.2 Liters | Fresher habitats with rabbit bedding. Hamster bedding for small pets. 99% dust-free, absorbs 6x, lavender bedding
6K
▲ 20.0%vs. prior month
$119.7K
latest month
12-month trend
B001PLESBK
Kaytee Forti-Diet Pro Health Nourish+Protect Hamster Food & Gerbil Food | Digestive support for hamsters. A small animal food with superfoods. Prebiotics, probiotics, hamster food mix
6K
▼ 14.3%vs. prior month
$35.9K
latest month
12-month trend
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Best Hamster Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kaytee is the best-performing hamster brand in July 2026, moving 29,000 units across 4 ASINs for 46.0% of Top 10 volume. Oxbow follows with 12,000 units (19.0%), ahead of LEGO on 10,000 units (15.9%).
With 5 brands splitting the Top 10 and 81.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $17.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kaytee
4 ASINs in Top 10
46.0%
Units
29K
Revenue
$517.5K
Avg. price
$17.80
B007R6G8JW
$14.95·★4.7·19.5K revsKaytee Clean & Cozy Paper Bedding for Small Animals, White, 49.2 Liters | Fresh habitats. Soft guinea pig bedding. Odor control, rabbit bedding use, 99% dust-free
Units sold10KB0921GXN9Q
$30.33·★4.6·4K revsKaytee Clean & Cozy Paper Bedding for Small Animals, White, 100 Liter | Fresh habitats. Soft guinea pig bedding. Odor control, rabbit bedding use, 99% dust-free
Units sold7KB008BZV7N0
$19.95·★4.7·6.6K revsKaytee Clean & Cozy Lavender Paper Bedding for Guinea Pigs, 49.2 Liters | Fresher habitats with rabbit bedding. Hamster bedding for small pets. 99% dust-free, absorbs 6x, lavender bedding
Units sold6KB001PLESBK
$5.99·★4.7·11.4K revsKaytee Forti-Diet Pro Health Nourish+Protect Hamster Food & Gerbil Food | Digestive support for hamsters. A small animal food with superfoods. Prebiotics, probiotics, hamster food mix
Units sold6K
Oxbow
3 ASINs in Top 10
19.0%
Units
12K
Revenue
$140.8K
Avg. price
$11.73
B00244H90Y
$5.22·★4.7·3.6K revsOxbow Simple Rewards Rabbit Treats & Guinea Pig Treats, Strawberry, 0.5 oz | Freeze Dried, Bunny Treats, Hamster Treats, Chinchilla, Guinea Pig Snack, Rabbit Enrichment, Rabbit Accessories, Essentials
Units sold4KB00ONYH4DA
$11.99·★4.6·6.3K revsOxbow Small Animal Bedding, Hamster, Guinea Pig, Rabbit, White, USA, 36 L | Pure Comfort, Hamster Bedding, Guinea Pig Bedding, Low Dust, Virgin Paper, Litter Box, Bunny, Rats, Gerbils, Chinchillas
Units sold4KB01LTI1WOE
$17.99·★4.6·6.3K revsOxbow Small Animal Bedding, Hamster, Guinea Pig, Rabbit, White, USA, 72 L | Pure Comfort, Hamster Bedding, Guinea Pig Bedding, Low Dust, Virgin Paper, Litter Box, Bunny, Rats, Gerbils, Chinchillas
Units sold4K
LEGO
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$99.7K
Avg. price
$7.99
B0FMS891HB
$7.99·★4.9·993 revsLEGO Creator 3 in 1 Cute Hamster with a Flower Building Toy for Girls & Boys, Ages 7+ - Kids Build a Hamster, Hedgehog or Eagle Animal Figure - Gift Idea for Birthdays - 31376
Units sold10K
Trending Hamster Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DTJX2SX4 booked 5K units at $13.99, with ▲ 150.0% MoM change. On the growth side, B0D9T3FJRQ leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DBWX8QJ4 close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DTJX2SX4
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Butter Cheese Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults, Pink
Price
$13.99
Rating
4.1
Reviews
1.4K
Latest month sales
B0D9T3FJRQ
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Cheese Butter Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults,Purple
Price
$13.99
Rating
4.1
Reviews
1.4K
Latest month sales
B0DBWX8QJ4
Little Live Pets Hamster Mini Interactive Toy Set, Hutch Animal Playset with 3 Surprise Babies, 20+ Sounds, Hamster Must-Haves for Ages 3+
Unlock to view ASIN details and product titles
Price
$16.98
Rating
4.6
Reviews
1.4K
Latest month sales
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