Halter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Halter sales on Amazon US totaled 25,300 units in July 2026 (▼ 3.1% vs. the prior month), generating an estimated $521,263 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.0% of unit volume and 49.7% of revenue, while a typical listing is priced at $18.98. The keyword itself pulled 5,618 Amazon queries over the same period (▼ 49.0% MoM).
Zooming out to the 12-month window ending July 2026, the halter Top 50 moved 170,450 units and $3,388,636 in cumulative sales — an average of 14,204 units and $282,386 per month. Monthly throughput topped out at 26,100 units in June 2026 and dipped to 7,400 in December 2025, leaving the latest reading 97.7% higher than August 2025.
Halter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25.3K
▼ 3.1% MoM
Monthly Revenue 2026/07
$521.3K
▼ 5.2% MoM
Top 10 Market Share 2026/07
47.0%
Halter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold halter listing on Amazon US in July 2026 is ASIN B09PY16B7C (Brand: Holipick), which sold 2,000 units at $35.99 apiece — equal to 7.9% of every unit tracked in this report.
The Top 10 ASINs account for 11,900 units and $258,917 in July 2026 — 47.0% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Halter' on Amazon
July 2026
Is 47.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09PY16B7C
Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear | Chic Bandeau, Ruched Front, Full Coverage, Push Up Removable Pads, Removable Halter Straps, Beach Pool Resort
2K
▲ 0.0%vs. prior month
$72K
latest month
12-month trend
B0CTKHLJ2Y
OZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B00074L4RW
PetSafe Gentle Leader No Pull Dog Headcollar, Black, Medium | Veterinary Behaviorist-Designed No-Pull Headcollar Redirects Pulling Instinct, Padded Neoprene Nose Loop, Quick-Snap Fit
1K
vs. prior month
$18.5K
latest month
12-month trend
B00074L4W2
PetSafe Gentle Leader No Pull Dog Headcollar, Black, Large | Veterinary Behaviorist-Designed No-Pull Headcollar Redirects Pulling Instinct, Padded Neoprene Nose Loop, Quick-Snap Fit
1K
▲ 0.0%vs. prior month
$19.3K
latest month
12-month trend
B0CBJX12GR
CRZ YOGA Butterluxe Halter Crop Tank Tops
1K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
B0FX4Z9KJ8
REORIA Women's Double Lined Halter Tank Top Backless Going Out Cami Shirts
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Halter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
REORIA is the best-performing halter brand in July 2026, moving 2,900 units across 3 ASINs for 24.4% of Top 10 volume. Holipick follows with 2,000 units (16.8%), ahead of OZICERD on 2,000 units (16.8%).
Volume is spread across 7 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
REORIA
3 ASINs in Top 10
24.4%
Units
2.9K
Revenue
$63.2K
Avg. price
$17.64
B0FX4Z9KJ8
$19.97·★4.1·291 revsREORIA Women's Double Lined Halter Tank Top Backless Going Out Cami Shirts
Units sold1KB0DQKG1J1S
$14.97·★4.4·846 revsREORIA Women's Sexy Halter Backless Double Lined Tank Top Camisole Crop Top
Units sold1KB0DQKFRPL1
$17.97·★4.4·846 revsREORIA Women's Sexy Halter Backless Double Lined Tank Top Camisole Crop Top
Units sold900
Holipick
1 ASIN in Top 10
16.8%
Units
2K
Revenue
$72K
Avg. price
$35.99
B09PY16B7C
$35.99·★4.2·1K revsHolipick Women Tummy Control One Piece Swimsuits Strapless Swimwear | Chic Bandeau, Ruched Front, Full Coverage, Push Up Removable Pads, Removable Halter Straps, Beach Pool Resort
Units sold2K
OZICERD
1 ASIN in Top 10
16.8%
Units
2K
Revenue
$20K
Avg. price
$9.99
B0CTKHLJ2Y
$9.99·★4.3·1.7K revsOZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
Units sold2K
Trending Halter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00074L4RW booked 1K units at $16.49. On the growth side, B0DS29BSL9 leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00074L4RW
PetSafe Gentle Leader No Pull Dog Headcollar, Black, Medium | Veterinary Behaviorist-Designed No-Pull Headcollar Redirects Pulling Instinct, Padded Neoprene Nose Loop, Quick-Snap Fit
Price
$16.49
Rating
4.3
Reviews
71K
Latest month sales
B0DS2D918Y
Women's Sexy Halter Workout Going Out Cami Crop Tank Tops
Price
$14.99
Rating
4.0
Reviews
374
Latest month sales
B0DS29BSL9
Women's Sexy Halter Workout Going Out Cami Crop Tank Tops
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.0
Reviews
377
Latest month sales
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