Halloween Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

ROXUN is the best-performing halloween mask brand in July 2026, moving 7,000 units across 1 ASIN for 44.9% of Top 10 volume. Jazwares Costume Play follows with 1,800 units (11.5%), ahead of Tarrshiney on 1,000 units (6.4%).

With 9 brands splitting the Top 10 and 62.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.29 to $49.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FX39547W booked 1K units at $58.99, with ▲ 150.0% MoM change. On the growth side, B0H2TS5R39 leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B0D9LZXPZ1 close behind at ▲ 300.0% MoM on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.