Hair Tie Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Tie sales on Amazon US totaled 376,000 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $2,287,210 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 31.9% of unit volume and 33.0% of revenue, while a typical listing is priced at $6.27. The keyword itself pulled 31,830 Amazon queries over the same period (▲ 5.9% MoM).
Zooming out to the 12-month window ending July 2026, the hair tie Top 50 moved 4,605,900 units and $26,119,255 in cumulative sales — an average of 383,825 units and $2,176,605 per month. Monthly throughput topped out at 519,600 units in December 2025 and dipped to 236,100 in May 2026, leaving the latest reading 0.5% lower than August 2025.
Hair Tie Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
376K
▼ 11.1% MoM
Monthly Revenue 2026/07
$2.3M
▼ 5.9% MoM
Top 10 Market Share 2026/07
31.9%
Hair Tie Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair tie listing on Amazon US in July 2026 is ASIN B07D5ZY3GZ (Brand: GOSICUKA), which sold 20,000 units at $8.99 apiece — equal to 5.3% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $754,400 in July 2026 — 31.9% of unit volume and 33.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Tie' on Amazon
July 2026
Is 31.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07D5ZY3GZ
120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
20K
▲ 100.0%vs. prior month
$179.8K
latest month
12-month trend
B09GYRBHBP
Kitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
20K
▲ 100.0%vs. prior month
$142.2K
latest month
12-month trend
B00MFUYC02
Goody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 15 Count, Black, Long-Lasting Ponytail Holders for Women & Men
10K
▲ 25.0%vs. prior month
$17.2K
latest month
12-month trend
B07FK8YBPC
Teenitor Clear Elastic Hair Bands, 2000pcs Mini Hair Rubber Bands, Hair Ties, Soft Hair Elastics Ties, 2mm in Width and 30mm in Length
10K
▼ 50.0%vs. prior month
$59K
latest month
12-month trend
B0BMQBL847
Amazon Basics No Damage Elastic Hair Ties, Ponytail Holders for All Hair Types, Snag-Free, Strong Hold, Black 4 MM, 32 Count
10K
▼ 50.0%vs. prior month
$38.2K
latest month
12-month trend
B0798RWHC9
Kitsch Satin Scrunchies for Women | For All Hair Types - Black, 5pcs
10K
▲ 0.0%vs. prior month
$69.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Tie Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing hair tie brand in July 2026, moving 40,000 units across 3 ASINs for 33.3% of Top 10 volume. GOSICUKA follows with 20,000 units (16.7%), ahead of GOODY on 20,000 units (16.7%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.03 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
3 ASINs in Top 10
33.3%
Units
40K
Revenue
$299.8K
Avg. price
$8.62
B09GYRBHBP
$7.99·★4.6·9K revsKitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
Units sold20KB0798RWHC9
$7.94·★4.6·53.4K revsKitsch Satin Scrunchies for Women | For All Hair Types - Black, 5pcs
Units sold10KB0BJS1NVKM
$9.94·★4.6·53.4K revsKitsch Ultra-Petite Satin Scrunchies for Women - Eucalyptus, 6pcs | Wake Up Frizz-Free, No Crease Hair Ties, Softer Than Silk Scrunchies, Stylish Hair Accessories For All Hair Types
Units sold10K
GOSICUKA
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$179.8K
Avg. price
$8.99
B07D5ZY3GZ
$8.99·★4.6·16.6K revs120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
Units sold20K
GOODY
2 ASINs in Top 10
16.7%
Units
20K
Revenue
$55.3K
Avg. price
$3.03
B00MFUYC02
$2.08·★4.7·6.9K revsGoody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 15 Count, Black, Long-Lasting Ponytail Holders for Women & Men
Units sold10KB09T3K3XLV
$3.97·★4.2·5.1K revsGoody Ouchless Forever Polyband Hair Ties, 150 Ct, Clear, Elastic Bands, Easy Glide, Ultra-Strong Hold Styling Accessories for Women & Men, Secure Hold Ridge Design, All Hair Types
Units sold10K
Trending Hair Tie Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00MFUYC02 booked 10K units at $2.08, with ▲ 25.0% MoM change. On the growth side, B0F47SRZJH leads positive momentum with ▲ 150.0% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00MFUYC02
Goody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 15 Count, Black, Long-Lasting Ponytail Holders for Women & Men
Price
$2.08
Rating
4.7
Reviews
6.9K
Latest month sales
B07GRD9CZP
HOYOLS Clear Hair Ties, 1500 Pcs Small Elastic Rubber Bands | Soft Mini TPU Rubber Bands with No-Snag Stretch Hold for Braids, Ponytails and Daily Styling for Women and Teens
Price
$6.48
Rating
4.4
Reviews
25.5K
Latest month sales
B0F47SRZJH
Black Hair Ties No Damage, Organic Ponytail Holders Hair Accessories for Women & Men, 4mm Hair Elastics Fits All Hair Types (32 Count)
Unlock to view ASIN details and product titles
Price
$2.96
Rating
4.6
Reviews
494
Latest month sales
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