Hair Sponge Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Sponge sales on Amazon US totaled 31,550 units in July 2026 (▼ 14.8% vs. the prior month), generating an estimated $300,163 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 59.9% of revenue, while a typical listing is priced at $9.05. The keyword itself pulled 27,152 Amazon queries over the same period (▲ 18.3% MoM).
Zooming out to the 12-month window ending July 2026, the hair sponge Top 50 moved 358,200 units and $3,452,730 in cumulative sales — an average of 29,850 units and $287,728 per month. Monthly throughput topped out at 36,800 units in June 2026 and dipped to 19,500 in May 2026, leaving the latest reading 15.6% higher than August 2025.
Hair Sponge Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.6K
▼ 14.8% MoM
Monthly Revenue 2026/07
$300.2K
▼ 14.0% MoM
Top 10 Market Share 2026/07
60.2%
Hair Sponge Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair sponge listing on Amazon US in July 2026 is ASIN B0FCBNNZ2N (Brand: Weldilgit), which sold 5,000 units at $9.99 apiece — equal to 15.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 19,000 units and $179,750 in July 2026 — 60.2% of unit volume and 59.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Sponge' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FCBNNZ2N
Curly Hair Brush, Curl Brush For Wet & Dry Hair,Curl Defining For Women&Men | Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides, Wide-Teeth Design Effortlessly Shaping & Defining Curl
5K
▼ 50.0%vs. prior month
$48.5K
latest month
12-month trend
B096FPFZ6Z
3Pcs Hair Styling Set for All - Curl Brush, Twist Sponge for Textured Hair with Metal Pick
3K
▼ 25.0%vs. prior month
$25.7K
latest month
12-month trend
B09B14YWCR
Red by Kiss Bowwow Twist King Premium Luxury Twist Styler Comb Brush, Durable Washable Alternative for Sponge for Barbers and Daily Use, Ideal for Afro, Curly, Coiled, 4C Hair
2K
▲ 0.0%vs. prior month
$31.8K
latest month
12-month trend
B09YV2DL7T
Selalu Curl Sponge Set with Glove, Metal Brush Pick and Twist Comb for Men and Women
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B08LN7YSDK
HEETA Silicone Scalp Massager Hair Scrubber Shampoo Brush for Hair Growth | Scalp Stimulator Soft Bristles for Wet Dry Use, Head Massager Dandruff Removal, Shampoo Brush Exfoliating for All Hair Type
2K
▼ 33.3%vs. prior month
$14K
latest month
12-month trend
B0BNN6B714
KISS Colors & Care Twist King - Premium Twist Tool, Long-Lasting Durable, 2X Longevity, Defines Twists, Professional Quality, Quick & Easy Styling, Washable, Black, 0.53 pounds (KTWS04)
1K
▲ 0.0%vs. prior month
$11K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Sponge Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Weldilgit is the best-performing hair sponge brand in July 2026, moving 5,000 units across 1 ASIN for 26.3% of Top 10 volume. Supaze follows with 3,000 units (15.8%), ahead of Red by Kiss on 2,000 units (10.5%).
Volume is spread across 10 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $14.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Weldilgit
1 ASIN in Top 10
26.3%
Units
5K
Revenue
$48.5K
Avg. price
$9.99
B0FCBNNZ2N
$9.99·★4.5·1.9K revsCurly Hair Brush, Curl Brush For Wet & Dry Hair,Curl Defining For Women&Men | Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides, Wide-Teeth Design Effortlessly Shaping & Defining Curl
Units sold5K
Supaze
1 ASIN in Top 10
15.8%
Units
3K
Revenue
$25.7K
Avg. price
$7.99
B096FPFZ6Z
$7.99·★4.5·4.1K revs3Pcs Hair Styling Set for All - Curl Brush, Twist Sponge for Textured Hair with Metal Pick
Units sold3K
Red by Kiss
1 ASIN in Top 10
10.5%
Units
2K
Revenue
$31.8K
Avg. price
$14.49
B09B14YWCR
$14.49·★4.5·3.5K revsRed by Kiss Bowwow Twist King Premium Luxury Twist Styler Comb Brush, Durable Washable Alternative for Sponge for Barbers and Daily Use, Ideal for Afro, Curly, Coiled, 4C Hair
Units sold2K
Trending Hair Sponge Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CJ4JMDWV booked 1K units at $4.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CJ4JMDWV
2Pcs Upgraded Twist Combs Hair Sponge Brush, Superior to Hair Sponge for Curls in Men and Women, Dual-sided Design, ABS Material, Ergonomic, Lasting Over a Year, 2 Combs Included
Price
$4.99
Rating
4.4
Reviews
373
Latest month sales
B0FD9GGJ76
Belongtous Premium Twist Hair Sponge Brush, Twist Styler Comb Set for Men & Women, Metal Brush Pick and Twist Comb for Afro, Curly, Coiled, Short Hair
Price
$9.99
Rating
4.0
Reviews
50
Latest month sales
B0FW4JS8DV
Hair Twist Sponge – Double-Sided Barber Tool for Afro Coils, Dreads, Curls & Waves, Unisex Styling for Short or Long Hair (1 Pack)
Unlock to view ASIN details and product titles
Price
$5.39
Rating
4.4
Reviews
134
Latest month sales
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