Hair Scrunchies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Scrunchies sales on Amazon US totaled 281,700 units in July 2026 (▼ 16.1% vs. the prior month), generating an estimated $1,981,399 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.1% of unit volume and 47.1% of revenue, while a typical listing is priced at $7.12. The keyword itself pulled 46,133 Amazon queries over the same period (▲ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the hair scrunchies Top 50 moved 3,850,000 units and $23,987,702 in cumulative sales — an average of 320,833 units and $1,998,975 per month. Monthly throughput topped out at 482,800 units in December 2025 and dipped to 192,800 in May 2026, leaving the latest reading 2.6% lower than August 2025.
Hair Scrunchies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
281.7K
▼ 16.1% MoM
Monthly Revenue 2026/07
$2M
▼ 7.3% MoM
Top 10 Market Share 2026/07
46.1%
Hair Scrunchies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair scrunchies listing on Amazon US in July 2026 is ASIN B0BNSF38C9 (Brand: Kitsch), which sold 20,000 units at $9.99 apiece — equal to 7.1% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $933,500 in July 2026 — 46.1% of unit volume and 47.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Scrunchies' on Amazon
July 2026
Is 46.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BNSF38C9
Kitsch Zig Zag Headbands for Women - Black and Tortoise, 2 pcs | Fashion Accessories for Slicked Back Styles | Comfortable Wavy Headbands | Comb Headband with Teeth
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B07D5ZY3GZ
120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
20K
▲ 100.0%vs. prior month
$179.8K
latest month
12-month trend
B09GYRBHBP
Kitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
20K
▲ 100.0%vs. prior month
$142.2K
latest month
12-month trend
B00MFUYC02
Goody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 15 Count, Black, Long-Lasting Ponytail Holders for Women & Men
10K
▲ 25.0%vs. prior month
$17.2K
latest month
12-month trend
B0BMQBL847
Amazon Basics No Damage Elastic Hair Ties, Ponytail Holders for All Hair Types, Snag-Free, Strong Hold, Black 4 MM, 32 Count
10K
▼ 50.0%vs. prior month
$38.2K
latest month
12-month trend
B0798RWHC9
Kitsch Satin Scrunchies for Women | For All Hair Types - Black, 5pcs
10K
▲ 0.0%vs. prior month
$69.1K
latest month
12-month trend
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Best Hair Scrunchies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing hair scrunchies brand in July 2026, moving 70,000 units across 5 ASINs for 53.8% of Top 10 volume. GOSICUKA follows with 20,000 units (15.4%), ahead of GOODY on 10,000 units (7.7%).
With 6 brands splitting the Top 10 and 76.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.08 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
5 ASINs in Top 10
53.8%
Units
70K
Revenue
$570.8K
Avg. price
$8.76
B0BNSF38C9
$9.99·★3.8·7.2K revsKitsch Zig Zag Headbands for Women - Black and Tortoise, 2 pcs | Fashion Accessories for Slicked Back Styles | Comfortable Wavy Headbands | Comb Headband with Teeth
Units sold20KB09GYRBHBP
$7.99·★4.6·9K revsKitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
Units sold20KB0798RWHC9
$7.94·★4.6·53.4K revsKitsch Satin Scrunchies for Women | For All Hair Types - Black, 5pcs
Units sold10KB0BJS1NVKM
$9.94·★4.6·53.4K revsKitsch Ultra-Petite Satin Scrunchies for Women - Eucalyptus, 6pcs | Wake Up Frizz-Free, No Crease Hair Ties, Softer Than Silk Scrunchies, Stylish Hair Accessories For All Hair Types
Units sold10KB08H7D3F1R
$7.94·★4.6·9K revsKitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 20pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
Units sold10K
GOSICUKA
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$179.8K
Avg. price
$8.99
B07D5ZY3GZ
$8.99·★4.6·16.6K revs120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
Units sold20K
GOODY
1 ASIN in Top 10
7.7%
Units
10K
Revenue
$17.2K
Avg. price
$2.08
B00MFUYC02
$2.08·★4.7·6.9K revsGoody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 15 Count, Black, Long-Lasting Ponytail Holders for Women & Men
Units sold10K
Trending Hair Scrunchies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00MFUYC02 booked 10K units at $2.08, with ▲ 25.0% MoM change. On the growth side, B07D5ZY3GZ leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B09GYRBHBP close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00MFUYC02
Goody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 15 Count, Black, Long-Lasting Ponytail Holders for Women & Men
Price
$2.08
Rating
4.7
Reviews
6.9K
Latest month sales
B07D5ZY3GZ
120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
Price
$8.99
Rating
4.6
Reviews
16.6K
Latest month sales
B09GYRBHBP
Kitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
9K
Latest month sales
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