Hair Scarf Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Scarf sales on Amazon US totaled 143,100 units in July 2026 (▲ 7.4% vs. the prior month), generating an estimated $1,357,184 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.3% of unit volume and 56.7% of revenue, while a typical listing is priced at $8.99. The keyword itself pulled 43,664 Amazon queries over the same period (▼ 34.2% MoM).
Zooming out to the 12-month window ending July 2026, the hair scarf Top 50 moved 1,414,700 units and $13,837,760 in cumulative sales — an average of 117,892 units and $1,153,147 per month. Monthly throughput topped out at 143,100 units in July 2026 and dipped to 72,150 in May 2026, leaving the latest reading 19.4% higher than August 2025.
Hair Scarf Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
143.1K
▲ 7.4% MoM
Monthly Revenue 2026/07
$1.4M
▲ 5.3% MoM
Top 10 Market Share 2026/07
57.3%
Hair Scarf Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair scarf listing on Amazon US in July 2026 is ASIN B0BLXZ4YBJ (Brand: YANIBEST), which sold 20,000 units at $12.99 apiece — equal to 14.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 82,000 units and $768,860 in July 2026 — 57.3% of unit volume and 56.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Scarf' on Amazon
July 2026
Is 57.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BLXZ4YBJ
YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair
20K
▲ 0.0%vs. prior month
$236.6K
latest month
12-month trend
B0CYQ22VQ5
YANIBEST Soft Satin Bonnet for Men Women, Sleep Cap to Maintain Moisture | Unisex Double Layer, Bonnet for Sleeping, Protect Hair, Natural Wave, Curly Coily, Reduce Frizz, Adjustable Sleep Hat
10K
▲ 0.0%vs. prior month
$133.4K
latest month
12-month trend
B0CRR2R22V
RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
10K
▲ 11.1%vs. prior month
$65.8K
latest month
12-month trend
B0DRCTMC5W
APIGANIZ 100% Cotton Bandanas, 21 x 21 inches, Set of 6
9K
▲ 12.5%vs. prior month
$89.9K
latest month
12-month trend
B0BV5Z143H
RIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"
7K
▲ 16.7%vs. prior month
$45.6K
latest month
12-month trend
B0F2F2VF1H
Sumolux Head Hair Scarf for Women Like Satin Silk Scarf Bandana | Hair Wrapping Night, Large Square Scarves 27.5", Fashion Neck Scarves
6K
▲ 100.0%vs. prior month
$41.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Scarf Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
YANIBEST is the best-performing hair scarf brand in July 2026, moving 30,000 units across 2 ASINs for 36.6% of Top 10 volume. RIIQIICHY follows with 17,000 units (20.7%), ahead of APIGANIZ on 9,000 units (11.0%).
With 8 brands splitting the Top 10 and 68.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.46 to $13.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
YANIBEST
2 ASINs in Top 10
36.6%
Units
30K
Revenue
$370K
Avg. price
$13.49
B0BLXZ4YBJ
$12.99·★4.4·29K revsYANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair
Units sold20KB0CYQ22VQ5
$13.99·★4.5·4.2K revsYANIBEST Soft Satin Bonnet for Men Women, Sleep Cap to Maintain Moisture | Unisex Double Layer, Bonnet for Sleeping, Protect Hair, Natural Wave, Curly Coily, Reduce Frizz, Adjustable Sleep Hat
Units sold10K
RIIQIICHY
2 ASINs in Top 10
20.7%
Units
17K
Revenue
$111.4K
Avg. price
$6.46
B0CRR2R22V
$6.99·★4.6·2.4K revsRIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
Units sold10KB0BV5Z143H
$5.93·★4.6·2.1K revsRIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"
Units sold7K
APIGANIZ
1 ASIN in Top 10
11.0%
Units
9K
Revenue
$89.9K
Avg. price
$9.99
B0DRCTMC5W
$9.99·★4.7·1.4K revsAPIGANIZ 100% Cotton Bandanas, 21 x 21 inches, Set of 6
Units sold9K
Trending Hair Scarf Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F2F2VF1H booked 6K units at $6.99, with ▲ 100.0% MoM change. On the growth side, B0GY3ZSW4Q leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DG4WPKVV close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F2F2VF1H
Sumolux Head Hair Scarf for Women Like Satin Silk Scarf Bandana | Hair Wrapping Night, Large Square Scarves 27.5", Fashion Neck Scarves
Price
$6.99
Rating
4.4
Reviews
540
Latest month sales
B0GY3ZSW4Q
FocusCare 2-in-1 Anti-Slip Hair Wrap for Sleep – Mesh Durag Cap for Pixie Cut Short Hair, Adjustable Hook and Loop Closure
Price
$9.99
Rating
4.3
Reviews
184
Latest month sales
B0DG4WPKVV
ZHENSILK Silk Bonnet for Sleeping Women, Adjustable Silky Satin Lined Sleep Cap, Silk Hair Wrap Slouch Beanie Hat
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
2.3K
Latest month sales
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