Hair Barrettes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Barrettes sales on Amazon US totaled 192,700 units in July 2026 (▲ 9.1% vs. the prior month), generating an estimated $1,482,862 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 59.7% of revenue, while a typical listing is priced at $7.10. The keyword itself pulled 51,356 Amazon queries over the same period (▲ 23.8% MoM).
Zooming out to the 12-month window ending July 2026, the hair barrettes Top 50 moved 2,048,050 units and $15,265,213 in cumulative sales — an average of 170,671 units and $1,272,101 per month. Monthly throughput topped out at 246,900 units in December 2025 and dipped to 91,800 in May 2026, leaving the latest reading 24.7% higher than August 2025.
Hair Barrettes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
192.7K
▲ 9.1% MoM
Monthly Revenue 2026/07
$1.5M
▲ 8.0% MoM
Top 10 Market Share 2026/07
56.6%
Hair Barrettes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair barrettes listing on Amazon US in July 2026 is ASIN B0BNSF38C9 (Brand: Kitsch), which sold 20,000 units at $9.99 apiece — equal to 10.4% of every unit tracked in this report.
The Top 10 ASINs account for 109,000 units and $884,670 in July 2026 — 56.6% of unit volume and 59.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Barrettes' on Amazon
July 2026
Is 56.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BNSF38C9
Kitsch Zig Zag Headbands for Women - Black and Tortoise, 2 pcs | Fashion Accessories for Slicked Back Styles | Comfortable Wavy Headbands | Comb Headband with Teeth
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B0BGXXT1XM
JASVERLIN Glitter Butterfly Hair Claw Clips, Y2K Hair Accessories 50 Pcs | 10 Colors Sparkly Mini Y2K Clips for Women Parties, Festivals and Everyday Styling Secure Claw Design
20K
▲ 100.0%vs. prior month
$167K
latest month
12-month trend
B09GYPGLZZ
Kitsch Mini Hair Clips for Women - Tortoise & Black, 16 Pcs | Stays In Place Without Pulling or Snagging, Durable & Sturdy Plastic Small Hair Clips For Bangs, Stylish Hair Accessories
10K
▲ 0.0%vs. prior month
$71.1K
latest month
12-month trend
B09Z7L79K6
LuSeren Hair Clips for Women 4.3 Inch Large Hair Claw Clips for Women Thin Thick Curly Hair, Big Matte Banana Clips,Strong Hold jaw clips,Neutral Colors
10K
▲ 0.0%vs. prior month
$84.4K
latest month
12-month trend
B0CRZRM3LP
Kitsch French Hair Pins for Women | Secure Hold All Day - Gold, 1pc | Elegant & Durable Metal French Pin for Updos, Chignon, Buns & Twist Hairstyles | Comfortable Fit Hair Accessories For Women
10K
▲ 0.0%vs. prior month
$88.4K
latest month
12-month trend
B07RDHTDRM
40 Pack Black 2 Inch Barrettes Women Metal Snap Hair Clips Accessories
9K
▼ 10.0%vs. prior month
$44.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Barrettes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing hair barrettes brand in July 2026, moving 47,000 units across 4 ASINs for 43.1% of Top 10 volume. JASVERLIN follows with 20,000 units (18.3%), ahead of LuSeren on 10,000 units (9.2%).
With 7 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.79 to $8.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
4 ASINs in Top 10
43.1%
Units
47K
Revenue
$409.4K
Avg. price
$8.48
B0BNSF38C9
$9.99·★3.8·7.2K revsKitsch Zig Zag Headbands for Women - Black and Tortoise, 2 pcs | Fashion Accessories for Slicked Back Styles | Comfortable Wavy Headbands | Comb Headband with Teeth
Units sold20KB09GYPGLZZ
$7.99·★4.6·4K revsKitsch Mini Hair Clips for Women - Tortoise & Black, 16 Pcs | Stays In Place Without Pulling or Snagging, Durable & Sturdy Plastic Small Hair Clips For Bangs, Stylish Hair Accessories
Units sold10KB0CRZRM3LP
$7.94·★4.3·5.2K revsKitsch French Hair Pins for Women | Secure Hold All Day - Gold, 1pc | Elegant & Durable Metal French Pin for Updos, Chignon, Buns & Twist Hairstyles | Comfortable Fit Hair Accessories For Women
Units sold10KB071Z7ZL6R
$7.99·★4.4·8.8K revsKitsch Open Shape Metal Hair Clips for Women - Gold, 1 Pc | Durable & Elegant Gold Women Hair Accessories | Clips Hair Comfortably All-Day | Great For Everyday Use & Special Occasions
Units sold7K
JASVERLIN
1 ASIN in Top 10
18.3%
Units
20K
Revenue
$167K
Avg. price
$6.79
B0BGXXT1XM
$6.79·★4.6·3.7K revsJASVERLIN Glitter Butterfly Hair Claw Clips, Y2K Hair Accessories 50 Pcs | 10 Colors Sparkly Mini Y2K Clips for Women Parties, Festivals and Everyday Styling Secure Claw Design
Units sold20K
LuSeren
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$84.4K
Avg. price
$8.97
B09Z7L79K6
$8.97·★4.7·15.4K revsLuSeren Hair Clips for Women 4.3 Inch Large Hair Claw Clips for Women Thin Thick Curly Hair, Big Matte Banana Clips,Strong Hold jaw clips,Neutral Colors
Units sold10K
Trending Hair Barrettes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0041TDMZ6 booked 7K units at $5.99, with ▲ 40.0% MoM change. On the growth side, B0BGXXT1XM leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0BJRGF5XW close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0041TDMZ6
Good Hair Days Magic-Grip Hairpins, 10 Styling Updo U-Pins for Strong Hold | Curved 2.5" Hair Pins for Fine, Thick, Curly & Long Hair. All Day Discreet Hold for Buns, Half Updos, French Twists. USA-Made
Price
$5.99
Rating
4.0
Reviews
13.4K
Latest month sales
B0BGXXT1XM
JASVERLIN Glitter Butterfly Hair Claw Clips, Y2K Hair Accessories 50 Pcs | 10 Colors Sparkly Mini Y2K Clips for Women Parties, Festivals and Everyday Styling Secure Claw Design
Price
$6.79
Rating
4.6
Reviews
3.7K
Latest month sales
B0BJRGF5XW
Kitsch Flat Hair Clips for Women - Black & Tortoise, 2pc | Strong Hold, No Slip Grip Flat Claw Clips For Secure and Comfortable Look – Durable Recycled Plastic Hair Accessories
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.2
Reviews
2.4K
Latest month sales
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