Griddle Seasoning Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Griddle Seasoning sales on Amazon US totaled 111,200 units in July 2026 (▼ 25.4% vs. the prior month), generating an estimated $1,091,171 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.4% of unit volume and 53.0% of revenue, while a typical listing is priced at $11.96. The keyword itself pulled 5,699 Amazon queries over the same period (▼ 32.2% MoM).
Zooming out to the 12-month window ending July 2026, the griddle seasoning Top 50 moved 1,177,650 units and $13,020,045 in cumulative sales — an average of 98,138 units and $1,085,004 per month. Monthly throughput topped out at 149,000 units in June 2026 and dipped to 67,100 in May 2026, leaving the latest reading 26.7% higher than August 2025.
Griddle Seasoning Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
111.2K
▼ 25.4% MoM
Monthly Revenue 2026/07
$1.1M
▼ 44.8% MoM
Top 10 Market Share 2026/07
59.4%
Griddle Seasoning Market Share & Sales Concentration on Amazon US — July 2026
The most-sold griddle seasoning listing on Amazon US in July 2026 is ASIN B09YY72LSV (Brand: BLACKSTONE), which sold 20,000 units at $19.99 apiece — equal to 18.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 66,000 units and $578,750 in July 2026 — 59.4% of unit volume and 53.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Griddle Seasoning' on Amazon
July 2026
Is 59.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09YY72LSV
BLACKSTONE® Griddle Seasoning and Cast Iron Conditioner, 15.3oz | Blackstone® 4146 Seasoning & Conditioner to Protect and Maintain Pristine Griddle Top
20K
▼ 50.0%vs. prior month
$374K
latest month
12-month trend
B0BSMNTJ3P
McCormick Grill Mates Garlic Butter Seasoning, 3.1 oz
10K
▲ 0.0%vs. prior month
$33.4K
latest month
12-month trend
B0DKYM9CZ6
McCormick Grill Mates Seasoning, Pineapple Teriyaki, Grilling Seasoning for Adding Savory-Sweet Teriyaki Flavor to Pork, Chicken, or Seafood, 3.5 oz
8K
▲ 60.0%vs. prior month
$16.8K
latest month
12-month trend
B0758GCNG3
McCormick Grill Mates Montreal Steak Seasoning, No MSG Added, 11.62 Oz | Gluten free, no artificial flavors, for transforming everyday cuts of meat and vegetables into a grilling masterpiece
6K
▲ 0.0%vs. prior month
$43K
latest month
12-month trend
B005D8TUDM
McCormick Grill Mates Montreal Chicken Seasoning, 23 oz - One 23 Ounce Container of Montreal Chicken Seasoning with Blend of Garlic, Onion, Black and Red Pepper and Paprika for Meats and Seafood
4K
▲ 100.0%vs. prior month
$36K
latest month
12-month trend
B0DF92V9SB
Dan-O's Preem-O Seasoning, 2.5 oz Bottle, Meat Seasoning for Steak, Ribs, Chicken, Brisket and More, Sugar Free, Zero Calorie, Use this Spice Blend to Craft a Marinade, Dry Rub or Sauce
4K
▼ 33.3%vs. prior month
$24K
latest month
12-month trend
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Best Griddle Seasoning Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Grill Mates is the best-performing griddle seasoning brand in July 2026, moving 36,000 units across 6 ASINs for 54.5% of Top 10 volume. BLACKSTONE follows with 20,000 units (30.3%), ahead of McCormick on 6,000 units (9.1%).
With 4 brands splitting the Top 10 and 93.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.16 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Grill Mates
6 ASINs in Top 10
54.5%
Units
36K
Revenue
$144.9K
Avg. price
$5.16
B0BSMNTJ3P
$1.97·★4.7·10.8K revsMcCormick Grill Mates Garlic Butter Seasoning, 3.1 oz
Units sold10KB0DKYM9CZ6
$5.95·★4.6·2K revsMcCormick Grill Mates Seasoning, Pineapple Teriyaki, Grilling Seasoning for Adding Savory-Sweet Teriyaki Flavor to Pork, Chicken, or Seafood, 3.5 oz
Units sold8KB0758GCNG3
$7.28·★4.8·10.7K revsMcCormick Grill Mates Montreal Steak Seasoning, No MSG Added, 11.62 Oz | Gluten free, no artificial flavors, for transforming everyday cuts of meat and vegetables into a grilling masterpiece
Units sold6KB005D8TUDM
$11.70·★4.8·8.5K revsMcCormick Grill Mates Montreal Chicken Seasoning, 23 oz - One 23 Ounce Container of Montreal Chicken Seasoning with Blend of Garlic, Onion, Black and Red Pepper and Paprika for Meats and Seafood
Units sold4KB015BHMLIA
$2.08·★4.7·3.5K revsMcCormick Grill Mates Brown Sugar Bourbon Seasoning, 3 Oz
Units sold4KB0BSMC4NZC
$1.97·★4.7·4.6K revsMcCormick Grill Mates Classic Smash Seasoning, 2.85 oz
Units sold4K
BLACKSTONE
1 ASIN in Top 10
30.3%
Units
20K
Revenue
$374K
Avg. price
$19.99
B09YY72LSV
$19.99·★4.8·5.2K revsBLACKSTONE® Griddle Seasoning and Cast Iron Conditioner, 15.3oz | Blackstone® 4146 Seasoning & Conditioner to Protect and Maintain Pristine Griddle Top
Units sold20K
McCormick
2 ASINs in Top 10
9.1%
Units
6K
Revenue
$35.9K
Avg. price
$6.00
B08KRDP557
$4.99·★4.8·5.3K revsMcCormick Perfect Pinch Rotisserie Chicken Seasoning, 5 oz
Units sold3KB0761Z81ZK
$7.00·★4.8·15.9K revsMcCormick Grill Mates Roasted Garlic & Herb Seasoning, 9.25 oz
Units sold3K
Trending Griddle Seasoning Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B005D8TUDM booked 4K units at $11.70, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005D8TUDM
McCormick Grill Mates Montreal Chicken Seasoning, 23 oz - One 23 Ounce Container of Montreal Chicken Seasoning with Blend of Garlic, Onion, Black and Red Pepper and Paprika for Meats and Seafood
Price
$11.70
Rating
4.8
Reviews
8.5K
Latest month sales
B015BHMLIA
McCormick Grill Mates Brown Sugar Bourbon Seasoning, 3 Oz
Price
$2.08
Rating
4.7
Reviews
3.5K
Latest month sales
B08KRDP557
McCormick Perfect Pinch Rotisserie Chicken Seasoning, 5 oz
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.8
Reviews
5.3K
Latest month sales
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