Greens Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Greens Powder sales on Amazon US totaled 310,700 units in July 2026 (▼ 14.1% vs. the prior month), generating an estimated $10,262,176 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.7% of unit volume and 69.5% of revenue, while a typical listing is priced at $36.77. The keyword itself pulled 30,332 Amazon queries over the same period (▲ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the greens powder Top 50 moved 3,472,400 units and $125,370,146 in cumulative sales — an average of 289,367 units and $10,447,512 per month. Monthly throughput topped out at 361,900 units in June 2026 and dipped to 188,000 in May 2026, leaving the latest reading 3.1% higher than August 2025.
Greens Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
310.7K
▼ 14.1% MoM
Monthly Revenue 2026/07
$10.3M
▼ 20.0% MoM
Top 10 Market Share 2026/07
73.7%
Greens Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold greens powder listing on Amazon US in July 2026 is ASIN B09RQBHRCT (Brand: Vital Proteins), which sold 100,000 units at $18.65 apiece — equal to 32.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 229,000 units and $7,137,160 in July 2026 — 73.7% of unit volume and 69.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Greens Powder' on Amazon
July 2026
Is 73.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B0CNQDYFH6
Gruns Adult Greens Gummies & Daily Multivitamin, Prebiotic Fiber, 28 ct | Adaptogens, Superfoods, 20+ Vitamins & Minerals, Digestion, Daily Support
40K
▼ 33.3%vs. prior month
$2.4M
latest month
12-month trend
B01L2GW7SI
Naoki Matcha Superior Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
20K
▲ 0.0%vs. prior month
$499.8K
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
B07T3FP977
Naoki Matcha Superior Blend Matcha, 100g/3.5oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
10K
▼ 50.0%vs. prior month
$399.9K
latest month
12-month trend
B077572GG8
Matcha DNA Organic Matcha Powder - XXL 16oz TIN – Matcha Green Tea - USDA Organic Gluten-Free Vegan, Unsweetened No Additives - Everyday Green Macha Powder Tea for Lattes, Smoothies, Baking & Recipes
9K
▲ 12.5%vs. prior month
$216.4K
latest month
12-month trend
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Best Greens Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Proteins is the best-performing greens powder brand in July 2026, moving 100,000 units across 1 ASIN for 43.7% of Top 10 volume. Grüns follows with 40,000 units (17.5%), ahead of Naoki Matcha on 30,000 units (13.1%).
With 9 brands splitting the Top 10 and 74.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.65 to $51.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Proteins
1 ASIN in Top 10
43.7%
Units
100K
Revenue
$1.9M
Avg. price
$18.65
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100K
Grüns
1 ASIN in Top 10
17.5%
Units
40K
Revenue
$2.4M
Avg. price
$51.99
B0CNQDYFH6
$51.99·★4.2·7.1K revsGruns Adult Greens Gummies & Daily Multivitamin, Prebiotic Fiber, 28 ct | Adaptogens, Superfoods, 20+ Vitamins & Minerals, Digestion, Daily Support
Units sold40K
Naoki Matcha
2 ASINs in Top 10
13.1%
Units
30K
Revenue
$899.7K
Avg. price
$32.49
B01L2GW7SI
$24.99·★4.5·7.2K revsNaoki Matcha Superior Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
Units sold20KB07T3FP977
$39.99·★4.5·7.2K revsNaoki Matcha Superior Blend Matcha, 100g/3.5oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
Units sold10K
Trending Greens Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B011D76R82 booked 6K units at $17.99, with ▲ 0.0% MoM change. On the growth side, B07FLDK6ZY leads positive momentum with ▲ 28.6% MoM growth on 9K units, with B077572GG8 close behind at ▲ 12.5% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B011D76R82
Country Farms Organic Super Greens Powder, 50 Organic Superfoods, Daily Greens Drink Mix with Fruits, Vegetables, Fiber, Probiotics & Mushrooms, Supports Energy, Gut Health & Digestion, Natural Flavor
Price
$17.99
Rating
4.4
Reviews
11.8K
Latest month sales
B07FLDK6ZY
SuperGreens Powder, 40+ Organic Superfoods, Probiotics & Enzymes for Energy, Digestion, Gut Health & Bloating | Organic Fruit & Veggie Drink Mix, Daily Green Juice Smoothie Blend, Spinach, Noni Plus
Price
$31.60
Rating
4.3
Reviews
14.8K
Latest month sales
B077572GG8
Matcha DNA Organic Matcha Powder - XXL 16oz TIN – Matcha Green Tea - USDA Organic Gluten-Free Vegan, Unsweetened No Additives - Everyday Green Macha Powder Tea for Lattes, Smoothies, Baking & Recipes
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.4
Reviews
16.8K
Latest month sales
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