Graduation Cap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Graduation Cap sales on Amazon US totaled 5,950 units in July 2026 (▼ 86.0% vs. the prior month), generating an estimated $65,186 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.2% of unit volume and 66.9% of revenue, while a typical listing is priced at $10.70. The keyword itself pulled 7,730 Amazon queries over the same period (▼ 30.1% MoM).
Zooming out to the 12-month window ending July 2026, the graduation cap Top 50 moved 262,200 units and $3,314,062 in cumulative sales — an average of 21,850 units and $276,172 per month. Monthly throughput topped out at 98,300 units in May 2026 and dipped to 2,600 in August 2025, leaving the latest reading 128.8% higher than August 2025.
Graduation Cap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6K
▼ 86.0% MoM
Monthly Revenue 2026/07
$65.2K
▼ 85.6% MoM
Top 10 Market Share 2026/07
67.2%
Graduation Cap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold graduation cap listing on Amazon US in July 2026 is ASIN B0BX7CN2H6 (Brand: DecoPac), which sold 800 units at $9.20 apiece — equal to 13.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 4,000 units and $43,587 in July 2026 — 67.2% of unit volume and 66.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Graduation Cap' on Amazon
July 2026
Is 67.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BX7CN2H6
Plastic Graduation Cap Cake Topper with Large Paper Diploma Cake Topper (Black)
800
▼ 20.0%vs. prior month
$7.4K
latest month
12-month trend
B0D5QJVRB2
Grad Cap Remix The ORIGINAL Graduation Cap Headband - Keep Your Natural Hair on Grad Day and Secure Your Cap - Black and Clear Headband Included
600
▼ 85.0%vs. prior month
$12K
latest month
12-month trend
B0DK9315M1
Clear Graduation Cap Headband for Graduation Day
600
▼ 94.0%vs. prior month
$4.8K
latest month
12-month trend
B0CYZMHCMQ
Black Graduation Cap Headband for Graduation Day
400
▼ 94.3%vs. prior month
$3.2K
latest month
12-month trend
B00X9PQ3W2
Newrara Graduation Unisex Matte Adult Graduation Cap with Tassel
400
▼ 50.0%vs. prior month
$3.2K
latest month
12-month trend
B00RADAM44
GraduationMall Graduation Honor Cord 68" Gold
300
▼ 66.7%vs. prior month
$2.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Graduation Cap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GIURKUU is the best-performing graduation cap brand in July 2026, moving 1,000 units across 2 ASINs for 25.0% of Top 10 volume. DecoPac follows with 800 units (20.0%), ahead of Grad Cap Remix on 600 units (15.0%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GIURKUU
2 ASINs in Top 10
25.0%
Units
1K
Revenue
$8K
Avg. price
$7.99
B0DK9315M1
$7.99·★4.1·2K revsClear Graduation Cap Headband for Graduation Day
Units sold600B0CYZMHCMQ
$7.99·★4.1·2K revsBlack Graduation Cap Headband for Graduation Day
Units sold400
DecoPac
1 ASIN in Top 10
20.0%
Units
800
Revenue
$7.4K
Avg. price
$9.20
B0BX7CN2H6
$9.20·★4.6·449 revsPlastic Graduation Cap Cake Topper with Large Paper Diploma Cake Topper (Black)
Units sold800
Grad Cap Remix
1 ASIN in Top 10
15.0%
Units
600
Revenue
$12K
Avg. price
$19.99
B0D5QJVRB2
$19.99·★3.9·1.8K revsGrad Cap Remix The ORIGINAL Graduation Cap Headband - Keep Your Natural Hair on Grad Day and Secure Your Cap - Black and Clear Headband Included
Units sold600
Trending Graduation Cap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00X9PQ3W2 booked 400 units at $7.97, with ▼ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00X9PQ3W2
Newrara Graduation Unisex Matte Adult Graduation Cap with Tassel
Price
$7.97
Rating
4.6
Reviews
3.2K
Latest month sales
B00RADAM44
GraduationMall Graduation Honor Cord 68" Gold
Price
$6.99
Rating
4.7
Reviews
7.5K
Latest month sales
B076Q3GHPQ
GradPlaza Graduation Cap and Gown Set with 2026 Tassel Adult Matte Outfit
Unlock to view ASIN details and product titles
Price
$15.98
Rating
4.5
Reviews
224
Latest month sales
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