Graco Pack N Play Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Graco Pack N Play sales on Amazon US totaled 86,800 units in July 2026 (▼ 17.3% vs. the prior month), generating an estimated $5,523,933 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.3% of unit volume and 32.8% of revenue, while a typical listing is priced at $85.75. The keyword itself pulled 48,265 Amazon queries over the same period (▼ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the graco pack n play Top 50 moved 753,600 units and $51,543,361 in cumulative sales — an average of 62,800 units and $4,295,280 per month. Monthly throughput topped out at 105,000 units in June 2026 and dipped to 42,400 in May 2026, leaving the latest reading 84.1% higher than August 2025.
Graco Pack N Play Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
86.8K
▼ 17.3% MoM
Monthly Revenue 2026/07
$5.5M
▼ 27.5% MoM
Top 10 Market Share 2026/07
55.3%
Graco Pack N Play Market Share & Sales Concentration on Amazon US — July 2026
The most-sold graco pack n play listing on Amazon US in July 2026 is ASIN B0FBCTFLP3 (Brand: Hiccapop), which sold 10,000 units at $39.99 apiece — equal to 11.5% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 48,000 units and $1,813,800 in July 2026 — 55.3% of unit volume and 32.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Graco Pack N Play' on Amazon
July 2026
Is 55.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FBCTFLP3
Hiccapop Playard Mattress Pad, Pack and Play Mattress with Carry Bag, 1.25"
10K
▲ 0.0%vs. prior month
$399.9K
latest month
12-month trend
B0BVLX15R2
Hiaksedt Baby Playpen 50x50 Inch, Play Pens for Babies and Toddlers | Baby Fence for Indoor & Outdoor, Sturdy Safety Play Yard with Soft Breathable Mesh, Anti-Fall, Grey
8K
▲ 0.0%vs. prior month
$325.6K
latest month
12-month trend
B09MWHG3ZT
Graco Pack 'n Play® On The Go™ Playard, Kaden
7K
▲ 0.0%vs. prior month
$513.1K
latest month
12-month trend
B0D9781GDC
Yoofoss 2-Pack Pack and Play Sheets Fitted 38x26 (Green+Giraff) | Ultra Soft & Breathable, Mini Crib Sheets for Playard and Pack n Play Mattress
5K
▼ 28.6%vs. prior month
$50K
latest month
12-month trend
B0CR1G23PF
YENING Pack and Play Mattress Topper Baby Pack N Play Mattresses for Playpen and Playard with Washable Cover 38"x26"x1", 1 Pack Firm Foam
5K
▲ 25.0%vs. prior month
$120.9K
latest month
12-month trend
B08W2D2511
Pack and Play Sheets, 2 Pack Mini Crib Sheets, Stretchy Playard Fitted Sheet, Compatible with Graco Pack n Play, Soft and Breathable Material, Stars & Bunny
4K
▲ 0.0%vs. prior month
$38.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Graco Pack N Play Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hiccapop is the best-performing graco pack n play brand in July 2026, moving 10,000 units across 1 ASIN for 20.8% of Top 10 volume. Hiaksedt follows with 8,000 units (16.7%), ahead of Graco on 7,000 units (14.6%).
Volume is spread across 10 brands, with the top three holding 52.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $39.99 to $79.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hiccapop
1 ASIN in Top 10
20.8%
Units
10K
Revenue
$399.9K
Avg. price
$39.99
B0FBCTFLP3
$39.99·★4.7·24.2K revsHiccapop Playard Mattress Pad, Pack and Play Mattress with Carry Bag, 1.25"
Units sold10K
Hiaksedt
1 ASIN in Top 10
16.7%
Units
8K
Revenue
$325.6K
Avg. price
$39.99
B0BVLX15R2
$39.99·★4.5·4.9K revsHiaksedt Baby Playpen 50x50 Inch, Play Pens for Babies and Toddlers | Baby Fence for Indoor & Outdoor, Sturdy Safety Play Yard with Soft Breathable Mesh, Anti-Fall, Grey
Units sold8K
Graco
1 ASIN in Top 10
14.6%
Units
7K
Revenue
$513.1K
Avg. price
$79.99
B09MWHG3ZT
$79.99·★4.8·2.9K revsGraco Pack 'n Play® On The Go™ Playard, Kaden
Units sold7K
Trending Graco Pack N Play Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CHN262HS booked 2K units at $39.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CHN262HS
Pack and Play Mattress Topper | 38" x 26" Trifold Soft Foam | Waterproof Cover, Breathable Plush Design, Portable Baby Foam Pad with Comfortable Support for Babies
Price
$39.99
Rating
4.5
Reviews
933
Latest month sales
B00I0NVRGU
Dream On Me Zodiak Portable Playard, Compact for Travel, Carry Bag, Gray & Pink | Removable 1" Mattress Pad, Mesh Sides, Quick Fold, 30 Lb Limit - ASTM Tested for Infants & Toddlers, Indoor & Outdoor Use
Price
$41.50
Rating
4.5
Reviews
11.8K
Latest month sales
B07964SFW4
Baby Trend Lil' Snooze Deluxe II Nursery Center, Twinkle Twinkle Little Moon
Unlock to view ASIN details and product titles
Price
$79.99
Rating
4.7
Reviews
11.8K
Latest month sales
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