Graco Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Graco sales on Amazon US totaled 117,400 units in July 2026 (▼ 38.3% vs. the prior month), generating an estimated $16,055,555 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 35.1% of revenue, while a typical listing is priced at $186.24. The keyword itself pulled 9,763 Amazon queries over the same period (▼ 45.0% MoM).
Zooming out to the 12-month window ending July 2026, the graco Top 50 moved 1,342,800 units and $197,688,808 in cumulative sales — an average of 111,900 units and $16,474,067 per month. Monthly throughput topped out at 190,200 units in June 2026 and dipped to 47,400 in May 2026, leaving the latest reading 28.4% higher than August 2025.
Graco Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
117.4K
▼ 38.3% MoM
Monthly Revenue 2026/07
$16.1M
▼ 45.4% MoM
Top 10 Market Share 2026/07
56.2%
Graco Market Share & Sales Concentration on Amazon US — July 2026
The most-sold graco listing on Amazon US in July 2026 is ASIN B0BDRKG478 (Brand: Graco), which sold 10,000 units at $34.99 apiece — equal to 8.5% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 66,000 units and $5,639,350 in July 2026 — 56.2% of unit volume and 35.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Graco' on Amazon
July 2026
Is 56.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BDRKG478
Graco TurboBooster 2.0 Backless Booster Car Seat, Denton | Travel Booster Seat for Children Ages 4-10, Weight 40-100 Pounds, Height up to 57 Inches
10K
▼ 66.7%vs. prior month
$339.9K
latest month
12-month trend
B010S7VZI0
Graco Premium Foam Baby Crib & Toddler Bed Mattress | GREENGUARD Gold Certified, Waterproof, Machine Washable OEKO-TEX Standard 100 Certified Cover, Firm Support, Standard Size
9K
▼ 10.0%vs. prior month
$899.7K
latest month
12-month trend
B0BDRGTVV2
Graco TurboBooster 2.0 Highback Booster Car Seat, Declan
8K
▼ 20.0%vs. prior month
$511.3K
latest month
12-month trend
B0DQLRHG1N
Graco® Tranzitions 3-in-1 Harness Booster Car Seat, Forward Facing Car Seat, Highback, to Backless Booster, Proof
8K
▼ 20.0%vs. prior month
$1M
latest month
12-month trend
B09MWHG3ZT
Graco Pack 'n Play® On The Go™ Playard, Kaden
7K
▲ 0.0%vs. prior month
$513.1K
latest month
12-month trend
B09NPLX1WT
Graco® TurboBooster® LX Backless Booster with Affix Latch | Backless Booster Seat for Big Kids Transitioning to Vehicle Seat Belt (Rio)
6K
▲ 20.0%vs. prior month
$276.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Graco Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09NPLX1WT booked 6K units at $49.99, with ▲ 20.0% MoM change. On the growth side, B0C99K7SP9 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09NPLX1WT
Graco® TurboBooster® LX Backless Booster with Affix Latch | Backless Booster Seat for Big Kids Transitioning to Vehicle Seat Belt (Rio)
Price
$49.99
Rating
4.8
Reviews
2.3K
Latest month sales
B07Y5S4VWT
Graco SnugRide Lite LX Infant Car Seat, Lightweight Rear-Facing Seat for Babies 4–30 lb, 4-Position Adjustable Base, Latch Installation & ProtectPlus Engineered, Studio
Price
$139.99
Rating
4.8
Reviews
7.6K
Latest month sales
B0C99K7SP9
Baby Trend Passport® Switch 6-in-1 Modular Stroller Travel System with EZ-Lift™ Plus Infant Car Seat, Dash Black
Unlock to view ASIN details and product titles
Price
$229.99
Rating
4.5
Reviews
1.1K
Latest month sales
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