Gouda Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gouda sales on Amazon US totaled 363,000 units in July 2026 (▲ 1.1% vs. the prior month), generating an estimated $1,993,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.3% of unit volume and 41.6% of revenue, while a typical listing is priced at $5.98. The keyword itself pulled 18,555 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the gouda Top 50 moved 4,067,000 units and $21,576,090 in cumulative sales — an average of 338,917 units and $1,798,008 per month. Monthly throughput topped out at 372,000 units in November 2025 and dipped to 262,000 in May 2026, leaving the latest reading 12.4% higher than August 2025.
Gouda Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
363K
▲ 1.1% MoM
Monthly Revenue 2026/07
$2M
▲ 2.2% MoM
Top 10 Market Share 2026/07
41.3%
Gouda Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gouda listing on Amazon US in July 2026 is ASIN B0BVGJ2VVP (Brand: Babybel), which sold 30,000 units at $11.29 apiece — equal to 8.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $829,500 in July 2026 — 41.3% of unit volume and 41.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gouda' on Amazon
July 2026
Is 41.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BVGJ2VVP
Babybel Babybel Original 12 Count, 8.5 OZ
30K
▲ 0.0%vs. prior month
$203.4K
latest month
12-month trend
B000O6GAP4
Horizon Organic Sliced Cheese American, 8 oz | Pre-Sliced American Cheese Made with Real Milk, Meltable, Brings Delicious Organic Flavor to your Lunchtime Favorites
20K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
B000QG1TIU
Boursin Garlic & Fine Herbs Cheese, Artisan fresh cheeses, 5.2 Ounce
20K
▲ 0.0%vs. prior month
$104.2K
latest month
12-month trend
B00LN76PC6
Cabot Vermont, Cheddar Seriously Sharp Bar, 8 Ounce
20K
▲ 100.0%vs. prior month
$112.8K
latest month
12-month trend
B00104LSBU
Organic Valley Organic Baby Swiss Cheese Slices, 6 oz
10K
▲ 0.0%vs. prior month
$73.9K
latest month
12-month trend
B0010XPXYY
Kraft Singles Slices, 16 ct Pack, American | 50 Calories, No Artificial Flavors, Individually Wrapped, Perfectly Melty American Cheese Slices, Made with Real Dairy
10K
▲ 0.0%vs. prior month
$30.7K
latest month
12-month trend
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Best Gouda Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Babybel is the best-performing gouda brand in July 2026, moving 30,000 units across 1 ASIN for 20.0% of Top 10 volume. Cabot Creamery follows with 30,000 units (20.0%), ahead of Sargento on 30,000 units (20.0%).
With 7 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.75 to $11.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Babybel
1 ASIN in Top 10
20.0%
Units
30K
Revenue
$203.4K
Avg. price
$11.29
B0BVGJ2VVP
$11.29·★4.9·1.6K revsBabybel Babybel Original 12 Count, 8.5 OZ
Units sold30K
Cabot Creamery
2 ASINs in Top 10
20.0%
Units
30K
Revenue
$169.2K
Avg. price
$7.49
B00LN76PC6
$7.49·★4.7·5.9K revsCabot Vermont, Cheddar Seriously Sharp Bar, 8 Ounce
Units sold20KB00427WN8E
$7.49·★4.7·3.6K revsCabot Bar Extra Sharp Cheddar, 8 oz
Units sold10K
Sargento
3 ASINs in Top 10
20.0%
Units
30K
Revenue
$88.3K
Avg. price
$2.75
B01EIHCWOM
$2.50·★4.8·11.5K revsSargento Provolone with Smoke Flavor Sliced Cheese, 12 slices
Units sold10KB01EIHCYGS
$3.24·★4.8·10.3K revsSargento Sliced Pepper Jack Natural Cheese, 10 slices
Units sold10KB01EIHCYMC
$2.50·★4.8·15.2K revsSargento Medium Cheddar Sliced Cheese, 11 slices
Units sold10K
Trending Gouda Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00427WN8E booked 10K units at $7.49, with ▲ 11.1% MoM change. On the growth side, B00LN76PC6 leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00427WN8E
Cabot Bar Extra Sharp Cheddar, 8 oz
Price
$7.49
Rating
4.7
Reviews
3.6K
Latest month sales
B01EIHCYGS
Sargento Sliced Pepper Jack Natural Cheese, 10 slices
Price
$3.24
Rating
4.8
Reviews
10.3K
Latest month sales
B00LN76PC6
Cabot Vermont, Cheddar Seriously Sharp Bar, 8 Ounce
Unlock to view ASIN details and product titles
Price
$7.49
Rating
4.7
Reviews
5.9K
Latest month sales
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