Go Fish Card Game Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Go Fish Card Game sales on Amazon US totaled 144,450 units in July 2026 (▼ 10.6% vs. the prior month), generating an estimated $1,839,622 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.1% of unit volume and 76.4% of revenue, while a typical listing is priced at $12.37. The keyword itself pulled 18,173 Amazon queries over the same period (▲ 0.3% MoM).
Zooming out to the 12-month window ending July 2026, the go fish card game Top 50 moved 2,127,450 units and $25,643,761 in cumulative sales — an average of 177,288 units and $2,136,980 per month. Monthly throughput topped out at 517,700 units in December 2025 and dipped to 66,350 in May 2026, leaving the latest reading 46.9% higher than August 2025.
Go Fish Card Game Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
144.4K
▼ 10.6% MoM
Monthly Revenue 2026/07
$1.8M
▼ 10.1% MoM
Top 10 Market Share 2026/07
74.1%
Go Fish Card Game Market Share & Sales Concentration on Amazon US — July 2026
The most-sold go fish card game listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.22 apiece — equal to 20.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $1,405,230 in July 2026 — 74.1% of unit volume and 76.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Go Fish Card Game' on Amazon
July 2026
Is 74.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B00000DMF5
Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
10K
▲ 0.0%vs. prior month
$129.8K
latest month
12-month trend
B06XZ9K244
magilano SKYJO, Fun Card Game for Young and Least Young, Fun Game Parties in The Circle of Friends and Family.
10K
▲ 0.0%vs. prior month
$190.6K
latest month
12-month trend
B077Z1R28P
Taco Cat Goat Cheese Pizza Card Game by Taco Cat Games, Age 7+, 2-8 Players | 10 min rounds, Slap pile when word matches card, Action cards add twists, Builds reflexes, Fun for all ages
10K
▼ 50.0%vs. prior month
$88.8K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
B09SDKSXLZ
Bicycle Rider Back Playing Cards, Standard Poker Size Deck of Cards, Red & Blue (2 Pack), Classic Cards, Blackjack, Family Game Night & Card Games, Fun for All Ages
10K
▲ 0.0%vs. prior month
$52.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Go Fish Card Game Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing go fish card game brand in July 2026, moving 30,000 units across 1 ASIN for 28.0% of Top 10 volume. Hasbro Gaming follows with 16,000 units (15.0%), ahead of magilano on 10,000 units (9.3%).
Volume is spread across 9 brands, with the top three holding 52.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.22 to $19.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
1 ASIN in Top 10
28.0%
Units
30K
Revenue
$340.8K
Avg. price
$11.22
B07P6MZPK3
$11.22·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Units sold30K
Hasbro Gaming
2 ASINs in Top 10
15.0%
Units
16K
Revenue
$239.1K
Avg. price
$17.12
B00000DMF5
$14.25·★4.8·37.6K revsHasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
Units sold10KB08MVWB4SC
$19.99·★4.6·7.1K revsHasbro Gaming Guess Who? Plus Board Game with People & Pet Cards | 2 Players | The Original Guessing Game for Kids | Ages 6+ (Amazon Exclusive)
Units sold6K
magilano
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$190.6K
Avg. price
$19.95
B06XZ9K244
$19.95·★4.8·75.8K revsmagilano SKYJO, Fun Card Game for Young and Least Young, Fun Game Parties in The Circle of Friends and Family.
Units sold10K
Trending Go Fish Card Game Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FMGJSSXT booked 7K units at $12.99, with ▲ 16.7% MoM change. On the growth side, 0735377375 leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B09N7W8DW5 close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMGJSSXT
Go F Yourself! Grown Up Go Fish Card Game, Funny Gag Gift Card Deck | 52 Playing Card Deck of 13 Unique Pairs, 2+ Players, Funny Party Game for Game Night, Bachelorette Parties, Travel, Camping
Price
$12.99
Rating
4.5
Reviews
2.9K
Latest month sales
0735377375
Mudpuppy - Go Shark! Card Games for Kids | Ages 4+, Kids Version of Go Fish, Ideal for 3-4 Players, Shark Themed, Family Fun, Screen-Free Play, Recycled Paper
Price
$9.99
Rating
4.8
Reviews
198
Latest month sales
B09N7W8DW5
Regal Games 2 Pack Card Holders for Playing Cards - Kids Card Holder with Plastic Paddles - Ideal for Family Fun Game Night and Travel (Ages 3+)
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.8
Reviews
1.2K
Latest month sales
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