Go Fish Card Game Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Go Fish Card Game sales on Amazon US totaled 151,750 units in July 2026 (▼ 9.6% vs. the prior month), generating an estimated $1,947,164 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.5% of unit volume and 68.5% of revenue, while a typical listing is priced at $12.25. The keyword itself pulled 18,173 Amazon queries over the same period (▲ 0.3% MoM).
Zooming out to the 12-month window ending July 2026, the go fish card game Top 50 moved 2,214,250 units and $27,022,371 in cumulative sales — an average of 184,521 units and $2,251,864 per month. Monthly throughput topped out at 526,400 units in December 2025 and dipped to 69,000 in May 2026, leaving the latest reading 40.4% higher than August 2025.
Go Fish Card Game Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
151.8K
▼ 9.6% MoM
Monthly Revenue 2026/07
$1.9M
▼ 9.6% MoM
Top 10 Market Share 2026/07
72.5%
Go Fish Card Game Market Share & Sales Concentration on Amazon US — July 2026
The most-sold go fish card game listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.19 apiece — equal to 19.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $1,333,430 in July 2026 — 72.5% of unit volume and 68.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Go Fish Card Game' on Amazon
July 2026
Is 72.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B00000DMF5
Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
10K
▲ 0.0%vs. prior month
$129.8K
latest month
12-month trend
B06XZ9K244
magilano SKYJO, Fun Card Game for Young and Least Young, Fun Game Parties in The Circle of Friends and Family.
10K
▲ 0.0%vs. prior month
$190.6K
latest month
12-month trend
B077Z1R28P
Taco Cat Goat Cheese Pizza Card Game by Taco Cat Games, Age 7+, 2-8 Players | 10 min rounds, Slap pile when word matches card, Action cards add twists, Builds reflexes, Fun for all ages
10K
▼ 50.0%vs. prior month
$88.8K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
B09SDKSXLZ
Bicycle Rider Back Playing Cards, Standard Poker Size Deck of Cards, Red & Blue (2 Pack), Classic Cards, Blackjack, Family Game Night & Card Games, Fun for All Ages
10K
▲ 0.0%vs. prior month
$52.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Go Fish Card Game Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing go fish card game brand in July 2026, moving 38,000 units across 2 ASINs for 34.5% of Top 10 volume. Hasbro Gaming follows with 16,000 units (14.5%), ahead of magilano on 10,000 units (9.1%).
Volume is spread across 8 brands, with the top three holding 58.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.31 to $19.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
2 ASINs in Top 10
34.5%
Units
38K
Revenue
$464K
Avg. price
$13.31
B07P6MZPK3
$11.19·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Units sold30KB0CBT2N7N1
$15.43·★4.8·8.4K revsMattel Games UNO Show ‘em No Mercy Card Game in Storage Tin,Ages 7+ | Extra Cards, Special Rules & Tougher Penalties for Kids, Teens & Family Game Night, 2-6 Players (Amazon Exclusive)
Units sold8K
Hasbro Gaming
2 ASINs in Top 10
14.5%
Units
16K
Revenue
$239.1K
Avg. price
$17.10
B00000DMF5
$14.21·★4.8·37.7K revsHasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
Units sold10KB08MVWB4SC
$19.99·★4.6·7.1K revsHasbro Gaming Guess Who? Plus Board Game with People & Pet Cards | 2 Players | The Original Guessing Game for Kids | Ages 6+ (Amazon Exclusive)
Units sold6K
magilano
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$190.6K
Avg. price
$19.95
B06XZ9K244
$19.95·★4.8·75.9K revsmagilano SKYJO, Fun Card Game for Young and Least Young, Fun Game Parties in The Circle of Friends and Family.
Units sold10K
Trending Go Fish Card Game Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FMGJSSXT booked 7K units at $6.97, with ▲ 16.7% MoM change. On the growth side, B0BN2Z856Z leads positive momentum with ▲ 200.0% MoM growth on 300 units, with 0735377375 close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMGJSSXT
Go F Yourself! Grown Up Go Fish Card Game, Funny Gag Gift Card Deck | 52 Playing Card Deck of 13 Unique Pairs, 2+ Players, Funny Party Game for Game Night, Bachelorette Parties, Travel, Camping
Price
$6.97
Rating
4.5
Reviews
2.9K
Latest month sales
B0BN2Z856Z
BenBen Go Fish Card Game for Kids, 104 Cards, Ocean Theme Memory Matching Game, Sea Animals Learning Playing Cards, Picture Cards with Real Photos, Fun Facts, 2-8 Players
Price
$8.99
Rating
4.7
Reviews
137
Latest month sales
0735377375
Mudpuppy - Go Shark! Card Games for Kids | Ages 4+, Kids Version of Go Fish, Ideal for 3-4 Players, Shark Themed, Family Fun, Screen-Free Play, Recycled Paper
Unlock to view ASIN details and product titles
Price
$17.98
Rating
4.8
Reviews
198
Latest month sales
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