Girls Underwear Size 14 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Girls Underwear Size 14 sales on Amazon US totaled 45,300 units in July 2026 (▲ 18.1% vs. the prior month), generating an estimated $771,925 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 51.1% of revenue, while a typical listing is priced at $18.82. The keyword itself pulled 19,438 Amazon queries over the same period (▲ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the girls underwear size 14 Top 50 moved 334,650 units and $5,902,971 in cumulative sales — an average of 27,888 units and $491,914 per month. Monthly throughput topped out at 45,300 units in July 2026 and dipped to 15,150 in May 2026, leaving the latest reading 36.7% higher than August 2025.
Girls Underwear Size 14 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
45.3K
▲ 18.1% MoM
Monthly Revenue 2026/07
$771.9K
▲ 18.0% MoM
Top 10 Market Share 2026/07
57.4%
Girls Underwear Size 14 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold girls underwear size 14 listing on Amazon US in July 2026 is ASIN B0797MPF4Y (Brand: Fruit of the Loom), which sold 8,000 units at $11.98 apiece — equal to 17.7% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $394,210 in July 2026 — 57.4% of unit volume and 51.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Girls Underwear Size 14' on Amazon
July 2026









Is 57.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0797MPF4Y
Fruit of the Loom Toddler Girls' Tag-Free Cotton Underwear
8K
▲ 33.3%vs. prior month
$79.8K
latest month
12-month trend

B01M8EXHHV
Fruit of the Loom Toddler Girls' Tag-Free Cotton Underwear
3K
▲ 0.0%vs. prior month
$35.7K
latest month
12-month trend

B0F4XKW885
Finihen Teen Girls Underwear Seamless Stretch No Show Panties Multi-Pack
3K
▲ 50.0%vs. prior month
$55.3K
latest month
12-month trend

B0DW9C3F4L
Girls Underwear, Soft Cotton Tagless Breathable Panties, 8-Pack, 18M-12Y
2K
▲ 100.0%vs. prior month
$29.2K
latest month
12-month trend

B0F7WGNY7K
FINETOO Womens Cotton Boy Shorts Underwear Full Coverage Soft Boxer Briefs High Waisted Panties for Lady Girls 6 Pack
2K
▲ 100.0%vs. prior month
$27.7K
latest month
12-month trend

B084DT5QWV
Fruit of the Loom Girls' Cotton Brief Underwear Multipacks
2K
▲ 0.0%vs. prior month
$40.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Girls Underwear Size 14 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fruit of the Loom is the best-performing girls underwear size 14 brand in July 2026, moving 15,000 units across 4 ASINs for 57.7% of Top 10 volume. Finihen follows with 3,000 units (11.5%), ahead of BliBliTaTa on 3,000 units (11.5%).
With 6 brands splitting the Top 10 and 80.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.24 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fruit of the Loom
4 ASINs in Top 10
57.7%
Units
15K
Revenue
$197.9K
Avg. price
$19.94

B0797MPF4Y
$11.98·★4.7·7.1K revsFruit of the Loom Toddler Girls' Tag-Free Cotton Underwear
Units sold8K
B01M8EXHHV
$11.98·★4.8·15.1K revsFruit of the Loom Toddler Girls' Tag-Free Cotton Underwear
Units sold3K
B084DT5QWV
$27.89·★4.7·65.8K revsFruit of the Loom Girls' Cotton Brief Underwear Multipacks
Units sold2K
B084DWWTTK
$27.89·★4.7·65.8K revsFruit of the Loom Girls' Cotton Brief Underwear Multipacks
Units sold2K
Finihen
1 ASIN in Top 10
11.5%
Units
3K
Revenue
$55.3K
Avg. price
$19.99

B0F4XKW885
$19.99·★4.5·600 revsFinihen Teen Girls Underwear Seamless Stretch No Show Panties Multi-Pack
Units sold3K
BliBliTaTa
2 ASINs in Top 10
11.5%
Units
3K
Revenue
$43.7K
Avg. price
$14.24

B0DW9C3F4L
$14.24·★4.7·1.2K revsGirls Underwear, Soft Cotton Tagless Breathable Panties, 8-Pack, 18M-12Y
Units sold2K
B0FNCPW8ZP
$14.24·★4.7·1.2K revsGirls Underwear, Soft Cotton Tagless Breathable Panties, 8-Pack, 18M-12Y
Units sold1K
Trending Girls Underwear Size 14 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D61B5F8W leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0G12V2N7J close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0D61B5F8W
Hanes Girls' And Toddlers Underwear, Stretch Cotton Panties, 12-pack, Briefs, Bikini and Hipsters for Girls
Price
$10.96
Rating
4.7
Reviews
2.9K
Latest month sales

B0G12V2N7J
Little bety Teen Girls Tagless No Show Panties Seamless Underwear Fit For 7-16Years.
Price
$16.99
Rating
4.3
Reviews
86
Latest month sales

B0FH45FSRT
6 Pack Girls Bike Shorts Toddler Under Dress Cartwheel Shorts Dance Clothes
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.5
Reviews
3.1K
Latest month sales
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