Girl Birthday Gift Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Girl Birthday Gift sales on Amazon US totaled 470,000 units in July 2026 (▼ 6.9% vs. the prior month), generating an estimated $8,668,360 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.3% of unit volume and 31.9% of revenue, while a typical listing is priced at $19.86. The keyword itself pulled 8,948 Amazon queries over the same period (▼ 38.3% MoM).
Zooming out to the 12-month window ending July 2026, the girl birthday gift Top 50 moved 6,491,150 units and $122,291,761 in cumulative sales — an average of 540,929 units and $10,190,980 per month. Monthly throughput topped out at 1,476,000 units in December 2025 and dipped to 217,050 in May 2026, leaving the latest reading 20.8% higher than August 2025.
Girl Birthday Gift Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
470K
▼ 6.9% MoM
Monthly Revenue 2026/07
$8.7M
▼ 6.1% MoM
Top 10 Market Share 2026/07
38.3%
Girl Birthday Gift Market Share & Sales Concentration on Amazon US — July 2026
The most-sold girl birthday gift listing on Amazon US in July 2026 is ASIN B07QK9C9KT (Brand: JISULIFE), which sold 50,000 units at $12.33 apiece — equal to 10.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $2,768,000 in July 2026 — 38.3% of unit volume and 31.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Girl Birthday Gift' on Amazon
July 2026
Is 38.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0DG2VRFV7
30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
30K
▲ 0.0%vs. prior month
$261.9K
latest month
12-month trend
B08SGH7NKX
SEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
20K
▼ 33.3%vs. prior month
$619.6K
latest month
12-month trend
B0B2TKJVDH
eos Natural Shea Lip Balm- Birthday Cake, All-Day Moisture, Shea Butter, Dry Lip Care, 0.14 oz
20K
▲ 0.0%vs. prior month
$71.8K
latest month
12-month trend
B09F2J4SX1
HUONUL 2X/3X/10X Magnifying Vanity Mirror with Light, Trifold Makeup Mirror | Touch Dimming, Dual Power, Clear View for Makeup, Skincare. Dorm Room Essentials. Birthday Gifts for Women, Mom, Wife, Girls
10K
▲ 0.0%vs. prior month
$257.3K
latest month
12-month trend
B08HD89CX6
Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy
10K
▼ 50.0%vs. prior month
$149.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Girl Birthday Gift Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JISULIFE is the best-performing girl birthday gift brand in July 2026, moving 50,000 units across 1 ASIN for 27.8% of Top 10 volume. Mantyplay follows with 30,000 units (16.7%), ahead of SEREED on 20,000 units (11.1%).
Volume is spread across 10 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $31.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JISULIFE
1 ASIN in Top 10
27.8%
Units
50K
Revenue
$634.5K
Avg. price
$12.33
B07QK9C9KT
$12.33·★4.6·78.5K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50K
Mantyplay
1 ASIN in Top 10
16.7%
Units
30K
Revenue
$261.9K
Avg. price
$8.99
B0DG2VRFV7
$8.99·★4.6·4.7K revs30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
Units sold30K
SEREED
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$619.6K
Avg. price
$31.99
B08SGH7NKX
$31.99·★4.8·16.5K revsSEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
Units sold20K
Trending Girl Birthday Gift Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0967HYR5M leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B0DF2V6NHW close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0967HYR5M
ZealSea Face Mask Skincare Facial Sheet Mask Spa Gifts for Kids Girls Women | 7Days Variety Self Care Set, Deep Hydrating & Glow, Gentle on All Skin Types, Fun Sleepover Slumber Party for Teens, Birthday
Price
$7.99
Rating
4.7
Reviews
7.7K
Latest month sales
B0DF2V6NHW
LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls
Price
$28.55
Rating
4.1
Reviews
1.7K
Latest month sales
B0D8QG23HQ
Walkie Talkies Toys for Girls:Unicorn Toys 2 Pack Birthday Gifts for 3 4 5-7 8 Year Old Girls Toy for 4 5 6 7 8-10 Year Old Camping Outdoor Game,Christmas Stocking Stuffers for Girls Kids
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
2.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this girl birthday gift report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card