Gifts For Mom Birthday Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gifts For Mom Birthday sales on Amazon US totaled 442,000 units in July 2026 (▼ 9.6% vs. the prior month), generating an estimated $8,478,720 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 60.6% of revenue, while a typical listing is priced at $23.17. The keyword itself pulled 19,615 Amazon queries over the same period (▼ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the gifts for mom birthday Top 50 moved 5,464,300 units and $114,904,958 in cumulative sales — an average of 455,358 units and $9,575,413 per month. Monthly throughput topped out at 1,231,700 units in December 2025 and dipped to 262,600 in September 2025, leaving the latest reading 54.4% higher than August 2025.
Gifts For Mom Birthday Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
442K
▼ 9.6% MoM
Monthly Revenue 2026/07
$8.5M
▼ 18.9% MoM
Top 10 Market Share 2026/07
65.4%
Gifts For Mom Birthday Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gifts for mom birthday listing on Amazon US in July 2026 is ASIN B0GD6R7CFJ (Brand: BIODANCE), which sold 60,000 units at $23.00 apiece — equal to 13.6% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 289,000 units and $5,140,150 in July 2026 — 65.4% of unit volume and 60.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gifts For Mom Birthday' on Amazon
July 2026
Is 65.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0GD6R7CFJ
BIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
60K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B0CTJGJL2T
GODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
50K
▲ 25.0%vs. prior month
$799.5K
latest month
12-month trend
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
50K
▲ 66.7%vs. prior month
$641.5K
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B014E2D6BY
grace & stella Award Winning Eye Patches for Puffy Eyes | Birthday Gifts for Women - Under Eye Mask for Dark Circles & Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs, Gold)
30K
▼ 25.0%vs. prior month
$663.3K
latest month
12-month trend
B09F2J4SX1
HUONUL 2X/3X/10X Magnifying Vanity Mirror with Light, Trifold Makeup Mirror | Touch Dimming, Dual Power, Clear View for Makeup, Skincare. Dorm Room Essentials. Birthday Gifts for Women, Mom, Wife, Girls
10K
▲ 0.0%vs. prior month
$257.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gifts For Mom Birthday Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIODANCE is the best-performing gifts for mom birthday brand in July 2026, moving 60,000 units across 1 ASIN for 20.8% of Top 10 volume. GODONLIF follows with 50,000 units (17.3%), ahead of Innqoo on 50,000 units (17.3%).
Volume is spread across 10 brands, with the top three holding 55.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $23.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIODANCE
1 ASIN in Top 10
20.8%
Units
60K
Revenue
$1.4M
Avg. price
$23.00
B0GD6R7CFJ
$23.00·★4.5·3.5K revsBIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
Units sold60K
GODONLIF
1 ASIN in Top 10
17.3%
Units
50K
Revenue
$799.5K
Avg. price
$19.99
B0CTJGJL2T
$19.99·★4.6·10.2K revsGODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
Units sold50K
Innqoo
1 ASIN in Top 10
17.3%
Units
50K
Revenue
$641.5K
Avg. price
$19.99
B0DZFGTCLR
$19.99·★4.5·5.1K revsCandle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Units sold50K
Trending Gifts For Mom Birthday Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CLGNYKFR booked 10K units at $18.98, with ▲ 25.0% MoM change. On the growth side, B09Y8SV5RY leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CLGNYKFR
EverFoams Womens Fuzzy Open-toe Slippers Memory Foam Indoor House Shoes
Price
$18.98
Rating
4.4
Reviews
13.8K
Latest month sales
B0DJ19VGDD
LEGO Botanicals Mini Orchid Building Set - Artificial, Fake Orchid for Home Decor, Adults Ages 18+ - Gift for Birthdays - Indoor Plant Decorations for Table, Desk, Office - 10343
Price
$23.95
Rating
4.9
Reviews
5.4K
Latest month sales
B09Y8SV5RY
Chakra Tree of Life Birthday Gifts for Women, Mom, Sister, Friends, Handmade Healing Crystal Tree Brings Money, Positivity & Good Luck, Boho Home, Room and Office Desk Decor, Unique Return Gift
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.7
Reviews
3.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this gifts for mom birthday report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card