Ghee Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ghee sales on Amazon US totaled 28,450 units in July 2026 (▲ 6.6% vs. the prior month), generating an estimated $518,459 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.5% of unit volume and 58.9% of revenue, while a typical listing is priced at $23.97. The keyword itself pulled 49,262 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the ghee Top 50 moved 370,950 units and $6,168,692 in cumulative sales — an average of 30,913 units and $514,058 per month. Monthly throughput topped out at 39,400 units in November 2025 and dipped to 15,350 in May 2026, leaving the latest reading 16.4% lower than August 2025.
Ghee Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.4K
▲ 6.6% MoM
Monthly Revenue 2026/07
$518.5K
▼ 3.8% MoM
Top 10 Market Share 2026/07
68.5%
Ghee Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ghee listing on Amazon US in July 2026 is ASIN B00VXQGY28 (Brand: 4th & Heart), which sold 7,000 units at $9.48 apiece — equal to 24.6% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 19,500 units and $305,166 in July 2026 — 68.5% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ghee' on Amazon
July 2026
Is 68.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00VXQGY28
4th & Heart Original Grass Fed Ghee, Clarified Butter, 9 oz. | 100% Butterfat, Pasture-Raised, Supports Gut Health, Lactose & Casein Free, High Smoke Point, Keto & Paleo, Shelf-Stable.
7K
▲ 133.3%vs. prior month
$66.4K
latest month
12-month trend
B00VXQGY1Y
4th & Heart Himalayan Pink Salt Grass Fed Ghee, Clarified Butter, 9oz. | 100% Butterfat, Pasture-Raised, Supports Gut Health, Lactose & Casein Free, High Smoke Point, Keto & Paleo, Shelf-Stable.
4K
▲ 33.3%vs. prior month
$36K
latest month
12-month trend
B07DW5FPPP
Spring Sunrise Grass-Fed Organic Ghee 16 oz Keto & Paleo Non-GMO | USDA-certified clarified butter, free from gluten and casein, sustainably sourced, high smoke point
2K
▲ 0.0%vs. prior month
$54K
latest month
12-month trend
B000QX94JE
Organic Valley Ghee Butter Clarified Organic, 7.5 Ounce
1K
▼ 50.0%vs. prior month
$10.8K
latest month
12-month trend
B0046IIPMW
Organic Ghee, Clarified Butter, 13 oz
1K
▲ 0.0%vs. prior month
$20.4K
latest month
12-month trend
B07B48Y2D7
A2 Ghee Butter Grass Fed | Gut Friendly | High Smoking Point | Non GMO | Omega 3 | 16 Oz
1K
▲ 0.0%vs. prior month
$35K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ghee Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
4th & Heart is the best-performing ghee brand in July 2026, moving 12,800 units across 4 ASINs for 65.6% of Top 10 volume. Spring Sunrise follows with 2,000 units (10.3%), ahead of Organic Valley on 2,000 units (10.3%).
With 5 brands splitting the Top 10 and 86.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.67 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
4th & Heart
4 ASINs in Top 10
65.6%
Units
12.8K
Revenue
$130.4K
Avg. price
$12.67
B00VXQGY28
$9.48·★4.6·20.5K revs4th & Heart Original Grass Fed Ghee, Clarified Butter, 9 oz. | 100% Butterfat, Pasture-Raised, Supports Gut Health, Lactose & Casein Free, High Smoke Point, Keto & Paleo, Shelf-Stable.
Units sold7KB00VXQGY1Y
$8.53·★4.6·11.1K revs4th & Heart Himalayan Pink Salt Grass Fed Ghee, Clarified Butter, 9oz. | 100% Butterfat, Pasture-Raised, Supports Gut Health, Lactose & Casein Free, High Smoke Point, Keto & Paleo, Shelf-Stable.
Units sold4KB07R6TMYTS
$15.69·★4.4·2K revs4th & Heart Non-Stick Ghee Cooking Spray, 485°F High Smoke Point, 5 oz. | 100% Butterfat, Grass-Fed, Pasture-Raised, Seed Oil Alternative, Lactose Free, Keto, Paleo & Whole30 Friendly, Shelf Stable.
Units sold1KB01M19Z219
$16.99·★4.6·20.5K revs4th & Heart Original Grass Fed Ghee, Clarified Butter, 16 oz. | 100% Butterfat, Pasture-Raised, Supports Gut Health, Lactose & Casein Free, High Smoke Point, Keto & Paleo, Shelf-Stable.
Units sold800
Spring Sunrise
1 ASIN in Top 10
10.3%
Units
2K
Revenue
$54K
Avg. price
$26.99
B07DW5FPPP
$26.99·★4.6·2.3K revsSpring Sunrise Grass-Fed Organic Ghee 16 oz Keto & Paleo Non-GMO | USDA-certified clarified butter, free from gluten and casein, sustainably sourced, high smoke point
Units sold2K
Organic Valley
2 ASINs in Top 10
10.3%
Units
2K
Revenue
$31.3K
Avg. price
$14.64
B000QX94JE
$11.29·★4.7·2.1K revsOrganic Valley Ghee Butter Clarified Organic, 7.5 Ounce
Units sold1KB0046IIPMW
$17.99·★4.6·2.4K revsOrganic Ghee, Clarified Butter, 13 oz
Units sold1K
Trending Ghee Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01M19Z219 booked 800 units at $16.99, with ▲ 700.0% MoM change. On the growth side, B00VXQGY28 leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B076HVZ1HK close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01M19Z219
4th & Heart Original Grass Fed Ghee, Clarified Butter, 16 oz. | 100% Butterfat, Pasture-Raised, Supports Gut Health, Lactose & Casein Free, High Smoke Point, Keto & Paleo, Shelf-Stable.
Price
$16.99
Rating
4.6
Reviews
20.5K
Latest month sales
B00VXQGY28
4th & Heart Original Grass Fed Ghee, Clarified Butter, 9 oz. | 100% Butterfat, Pasture-Raised, Supports Gut Health, Lactose & Casein Free, High Smoke Point, Keto & Paleo, Shelf-Stable.
Price
$9.48
Rating
4.6
Reviews
20.5K
Latest month sales
B076HVZ1HK
Organic Grass Fed Ghee 16 Ounce - Mantra Infused, Traditional Ayurvedic Method - Non GMO Pasture Raised - By Jiva Organics
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.5
Reviews
185
Latest month sales
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