Gatorade Lower Sugar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gatorade Lower Sugar sales on Amazon US totaled 665,000 units in July 2026 (▼ 8.8% vs. the prior month), generating an estimated $10,346,030 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.6% of unit volume and 49.5% of revenue, while a typical listing is priced at $14.75. The keyword itself pulled 14,801 Amazon queries over the same period (▲ 12.1% MoM).
Zooming out to the 12-month window ending July 2026, the gatorade lower sugar Top 50 moved 6,215,900 units and $96,260,590 in cumulative sales — an average of 517,992 units and $8,021,716 per month. Monthly throughput topped out at 729,100 units in June 2026 and dipped to 377,000 in December 2025, leaving the latest reading 31.4% higher than August 2025.
Gatorade Lower Sugar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
665K
▼ 8.8% MoM
Monthly Revenue 2026/07
$10.3M
▼ 8.7% MoM
Top 10 Market Share 2026/07
46.6%
Gatorade Lower Sugar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gatorade lower sugar listing on Amazon US in July 2026 is ASIN B000T9WLUY (Brand: Diet Coke), which sold 60,000 units at $7.97 apiece — equal to 9.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $5,126,000 in July 2026 — 46.6% of unit volume and 49.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gatorade Lower Sugar' on Amazon
July 2026
Is 46.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B000T9WLUY
Diet Coke Soda Soft Drink Cans, 12 fl oz, 12 Pack | No sugar, no calories, 46 mg caffeine per can
60K
▼ 25.0%vs. prior month
$505.2K
latest month
12-month trend
B01IT9NLHW
Liquid I.V. Hydration Electrolytes, Lemon Lime, 16 Count | Scientifically Formulated | Clinically Proven Hydration | No Artificial Sweeteners | Non-GMO | Vegan | Powder Drink Mix
40K
▼ 33.3%vs. prior month
$938.4K
latest month
12-month trend
B07DJ16CD6
Vita Coco Organic Coconut Milk, Unsweetened, 33.8 Oz (Pack of 6) | Naturally Hydrating Electrolytes, Refreshing Coconut Taste, Alternative to Soda, Sports Drinks, Sparkling Water, & Juice
40K
▲ 0.0%vs. prior month
$821.6K
latest month
12-month trend
B0BQ4G7LY8
Liquid I.V. Sugar Free Hydration Electrolytes, Lemon Lime, 14 Count | Scientifically Formulated | Clinically Proven Hydration | Zero Sugar | No Artificial Sweeteners | Non-GMO | Powder Drink Mix
40K
▼ 33.3%vs. prior month
$762.8K
latest month
12-month trend
B094QB6PH6
DripDrop Hydration Juicy Variety Pack, Electrolyte Packets, 32 Count | Grape, Fruit Punch, Strawberry Lemonade & Cherry; 3X Electrolytes, Vitamin C, Magnesium, Zinc; Single Serve Powder Drink Mix
30K
▲ 0.0%vs. prior month
$900K
latest month
12-month trend
B002U58PRI
Propel Kiwi Strawberry, Zero Calorie Sports Drinking Water with Electrolytes and Vitamins C&E, 16.9 Fl Oz (12 Count)
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gatorade Lower Sugar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Liquid I.V. is the best-performing gatorade lower sugar brand in July 2026, moving 80,000 units across 2 ASINs for 25.8% of Top 10 volume. Diet Coke follows with 60,000 units (19.4%), ahead of Gatorade on 60,000 units (19.4%).
With 7 brands splitting the Top 10 and 64.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.97 to $22.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Liquid I.V.
2 ASINs in Top 10
25.8%
Units
80K
Revenue
$1.7M
Avg. price
$22.18
B01IT9NLHW
$24.00·★4.6·106.2K revsLiquid I.V. Hydration Electrolytes, Lemon Lime, 16 Count | Scientifically Formulated | Clinically Proven Hydration | No Artificial Sweeteners | Non-GMO | Vegan | Powder Drink Mix
Units sold40KB0BQ4G7LY8
$20.36·★4.6·7.6K revsLiquid I.V. Sugar Free Hydration Electrolytes, Lemon Lime, 14 Count | Scientifically Formulated | Clinically Proven Hydration | Zero Sugar | No Artificial Sweeteners | Non-GMO | Powder Drink Mix
Units sold40K
Diet Coke
1 ASIN in Top 10
19.4%
Units
60K
Revenue
$505.2K
Avg. price
$7.97
B000T9WLUY
$7.97·★4.5·19.6K revsDiet Coke Soda Soft Drink Cans, 12 fl oz, 12 Pack | No sugar, no calories, 46 mg caffeine per can
Units sold60K
Gatorade
3 ASINs in Top 10
19.4%
Units
60K
Revenue
$798.8K
Avg. price
$13.98
B007F1NIAQ
$11.98·★4.8·6.1K revsGatorade Thirst Quencher Sports Drink, Variety Pack, 12 Fl Oz (Pack of 18)
Units sold20KB07CT8182P
$17.97·★4.7·16.4K revsGatorade Thirst Quencher Powder, Lemon Lime, 76.5 Ounce,Pack of 1
Units sold20KB0DT26CTT6
$11.98·★4.8·4.3K revsGatorade G Zero Sports Drink, Glacier Freeze, Glacier Cherry, Berry Variety Pack, 12 Fl Oz (Pack of 18)
Units sold20K
Trending Gatorade Lower Sugar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07CT8182P booked 20K units at $17.97, with ▲ 100.0% MoM change. On the growth side, B0CPXT4L7T leads positive momentum with ▲ 8900.0% MoM growth on 9K units, with B0GJGCWQKW close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07CT8182P
Gatorade Thirst Quencher Powder, Lemon Lime, 76.5 Ounce,Pack of 1
Price
$17.97
Rating
4.7
Reviews
16.4K
Latest month sales
B0CPXT4L7T
Hint Flavored Water Zero Sugar 0 Calories - Smashup Variety (12 pack)
Price
$11.46
Rating
4.7
Reviews
1.2K
Latest month sales
B0GJGCWQKW
Gatorade Lower Sugar Sports Drink, Fruit Punch, 12 oz Bottles, (12 Pack) | 75% Less Sugar, No Artificial Flavors, No Artificial Sweeteners, No Artificial Colors, Electrolyte Sports Drink, Hydration
Unlock to view ASIN details and product titles
Price
$4.76
Rating
4.6
Reviews
593
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this gatorade lower sugar report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card