Gaoy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gaoy sales on Amazon US totaled 168,100 units in July 2026 (▼ 9.5% vs. the prior month), generating an estimated $1,460,434 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.5% of unit volume and 47.5% of revenue, while a typical listing is priced at $8.92. The keyword itself pulled 30,220 Amazon queries over the same period (▼ 1.9% MoM).
Zooming out to the 12-month window ending July 2026, the gaoy Top 50 moved 1,820,200 units and $15,106,205 in cumulative sales — an average of 151,683 units and $1,258,850 per month. Monthly throughput topped out at 185,700 units in June 2026 and dipped to 93,900 in May 2026, leaving the latest reading 33.2% higher than August 2025.
Gaoy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
168.1K
▼ 9.5% MoM
Monthly Revenue 2026/07
$1.5M
▼ 8.4% MoM
Top 10 Market Share 2026/07
53.5%
Gaoy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gaoy listing on Amazon US in July 2026 is ASIN B0868BTPYW (Brand: Makartt), which sold 20,000 units at $9.99 apiece — equal to 11.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 90,000 units and $693,240 in July 2026 — 53.5% of unit volume and 47.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gaoy' on Amazon
July 2026
Is 53.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0868BTPYW
Makartt Rhinestone Glue for Nails: Super Strong 3D Gel for Nail Charms 30g | 30-Day Hold. Crystal Clear, Non-Yellowing Medium-Viscosity UV Cured Gel for 1–6mm Rhinestone, Gem & Charm. DIY, Salon & Gift.
20K
▲ 0.0%vs. prior month
$174K
latest month
12-month trend
B0BD4MMFVM
GAOY 16ml 2 Pcs Glassy Gel Top Coat and Base Coat Set,No Wipe Foundation Combination for UV Light Cure Nail Polish
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0CFXM353Y
GAOY 2 Pcs 16ml No Wipe Gel Top Coat, Glassy Clear Gel Top Coat, High Gloss Finish for UV Light Cure Nail Polish
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0D2KJTP5C
3D Nail Art Gel Clear and White Solid Builder Gel for Nails | Non-Stick Hand 3d Sculpting Gel for Nail Art Molding Gel with Dual Form for Carving Pattern Decoration Nail Art Home Manicure
10K
▲ 0.0%vs. prior month
$85.1K
latest month
12-month trend
B0DHKR9PVD
GAOY White Swirl Gel Nail Polish Art Liner, 12ml Classic Color | With Thin Brush for Nail Paint Design, French Tip Tool, UV/LED Cure Required, Easy DIY French Manicure at Home
8K
▼ 11.1%vs. prior month
$55.9K
latest month
12-month trend
B0BWDY74JG
GAOY Clear Builder Gel for Nails, 16ml Nail Strengthener in a Bottle, Nail Extension Hard Gel, Soak Off Long Lasting UV Light Cure, Base Coat Top Coat Needed
7K
▲ 0.0%vs. prior month
$48.9K
latest month
12-month trend
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Best Gaoy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GAOY is the best-performing gaoy brand in July 2026, moving 60,000 units across 8 ASINs for 66.7% of Top 10 volume. Makartt follows with 20,000 units (22.2%), ahead of SUPWEE on 10,000 units (11.1%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.28 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GAOY
8 ASINs in Top 10
66.7%
Units
60K
Revenue
$434.1K
Avg. price
$7.28
B0BD4MMFVM
$6.99·★4.6·8.9K revsGAOY 16ml 2 Pcs Glassy Gel Top Coat and Base Coat Set,No Wipe Foundation Combination for UV Light Cure Nail Polish
Units sold10KB0CFXM353Y
$6.29·★4.6·4K revsGAOY 2 Pcs 16ml No Wipe Gel Top Coat, Glassy Clear Gel Top Coat, High Gloss Finish for UV Light Cure Nail Polish
Units sold10KB0DHKR9PVD
$6.99·★4.5·1.8K revsGAOY White Swirl Gel Nail Polish Art Liner, 12ml Classic Color | With Thin Brush for Nail Paint Design, French Tip Tool, UV/LED Cure Required, Easy DIY French Manicure at Home
Units sold8KB0BWDY74JG
$6.99·★4.3·3.6K revsGAOY Clear Builder Gel for Nails, 16ml Nail Strengthener in a Bottle, Nail Extension Hard Gel, Soak Off Long Lasting UV Light Cure, Base Coat Top Coat Needed
Units sold7KB0CQL17Y2D
$6.99·★4.8·1.8K revsGAOY Matte Gel Top Coat, 16ml Powder-Resist Matte Finish for Detail Chrome Powder Painting Long Lasting UV Gel Nail Art DIY
Units sold7KB09Z2LQM6Q
$7.99·★4.4·13.5K revsGAOY Sheer Light Pink Gel Nail Polish, 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
Units sold7KB0B8HNBN19
$5.99·★4.4·3K revsGAOY Nail Glue Gel for Acrylic Tips, 16ml Clear Glue Gel for Sheer Press on Nails for Long Lasting UV Light Cure DIY
Units sold6KB0CHY85NZV
$9.99·★4.6·2.2K revsGAOY 16ml Gel Top Coat, Builder Gel and Base Coat Set, 3 Pcs | Clear Glossy No Wipe Gel Top, Base Coat and Builder for Gel Nail Polish, UV Light Cure Needed
Units sold5K
Makartt
1 ASIN in Top 10
22.2%
Units
20K
Revenue
$174K
Avg. price
$9.99
B0868BTPYW
$9.99·★4.6·23.4K revsMakartt Rhinestone Glue for Nails: Super Strong 3D Gel for Nail Charms 30g | 30-Day Hold. Crystal Clear, Non-Yellowing Medium-Viscosity UV Cured Gel for 1–6mm Rhinestone, Gem & Charm. DIY, Salon & Gift.
Units sold20K
SUPWEE
1 ASIN in Top 10
11.1%
Units
10K
Revenue
$85.1K
Avg. price
$8.99
B0D2KJTP5C
$8.99·★4.5·3.1K revs3D Nail Art Gel Clear and White Solid Builder Gel for Nails | Non-Stick Hand 3d Sculpting Gel for Nail Art Molding Gel with Dual Form for Carving Pattern Decoration Nail Art Home Manicure
Units sold10K
Trending Gaoy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CHY85NZV booked 5K units at $9.99, with ▼ 16.7% MoM change. On the growth side, B0B155Z46Y leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CHY85NZV
GAOY 16ml Gel Top Coat, Builder Gel and Base Coat Set, 3 Pcs | Clear Glossy No Wipe Gel Top, Base Coat and Builder for Gel Nail Polish, UV Light Cure Needed
Price
$9.99
Rating
4.6
Reviews
2.2K
Latest month sales
B0B155Z46Y
GAOY Top Coat for Gel Nail Polish, 16ml No Wipe Clear Finish, High Gloss Varnish for Long Lasting UV Nail Art DIY
Price
$5.39
Rating
4.6
Reviews
4K
Latest month sales
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