G Shock Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
G Shock sales on Amazon US totaled 36,600 units in July 2026 (▼ 6.6% vs. the prior month), generating an estimated $1,831,041 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.0% of unit volume and 46.3% of revenue, while a typical listing is priced at $100.49. The keyword itself pulled 74,594 Amazon queries over the same period (▼ 17.2% MoM).
Zooming out to the 12-month window ending July 2026, the g shock Top 50 moved 478,100 units and $20,544,291 in cumulative sales — an average of 39,842 units and $1,712,024 per month. Monthly throughput topped out at 62,000 units in December 2025 and dipped to 19,950 in May 2026, leaving the latest reading 23.8% lower than August 2025.
G Shock Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
36.6K
▼ 6.6% MoM
Monthly Revenue 2026/07
$1.8M
▲ 4.0% MoM
Top 10 Market Share 2026/07
71.0%
G Shock Market Share & Sales Concentration on Amazon US — July 2026
The most-sold g shock listing on Amazon US in July 2026 is ASIN B000GAYQJ0 (Brand: Casio), which sold 8,000 units at $29.95 apiece — equal to 21.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $848,620 in July 2026 — 71.0% of unit volume and 46.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'G Shock' on Amazon
July 2026
Is 71.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000GAYQJ0
Casio A158WA Series | Unisex Digital Watch | Vintage | WR | 100 SEC Stop Watch | Daily Alarm | Regular Time Keeping: Hour, Minute, Second, PM, Date, Day | Led Light | 7 Yr Battery
8K
▼ 20.0%vs. prior month
$209.7K
latest month
12-month trend
B000GAWSDG
Casio F91W Series | Digital Watch | Water Resistant | LED Light | 1/100 SEC Stopwatch | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | Daily Alarm | Lightweight | 7 Year Battery
6K
▼ 40.0%vs. prior month
$126.9K
latest month
12-month trend
B08VNR3NRW
Casio Illuminator AE1500WH Series | 10-Year Battery | LED Backlight | 5-Alarms | 1/100 Sec Stopwatch | Men's Digital Watch
4K
▲ 300.0%vs. prior month
$103.6K
latest month
12-month trend
B0094B79PA
Casio AE1200WH Series | Men’s Digital Watch | 100M WR | Multi Alarms | 100 SEC Stopwatch | Countdown Timer | World Map for World Time | LED Light | LC Analog Display | 10 Year Battery
2K
▼ 33.3%vs. prior month
$59.2K
latest month
12-month trend
B0053HBJBE
Casio F108WH Series | Men's Digital Watch | Illuminator | Water Resistant | LED Light | Daily Alarm | 1/100 SEC Stopwatch | 3 Hands (HR, Min, SEC) | Date/Day Display | Daily Alarm | 7 Year Battery
1K
vs. prior month
$22.7K
latest month
12-month trend
B009KYJAJY
Casio MDV106 Series | Unisex Analog Watch | 200M WR | Stainless Steel Case | Resin Band | 2 Hand Analog (HR, Min, SEC) | Date Display | Screw Down Crown/Screw Down Caseback | 3 Year Battery
1K
▲ 0.0%vs. prior month
$65.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best G Shock Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Casio is the best-performing g shock brand in July 2026, moving 25,000 units across 9 ASINs for 96.2% of Top 10 volume. G-Shock follows with 1,000 units (3.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $39.27 to $95.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Casio
9 ASINs in Top 10
96.2%
Units
25K
Revenue
$748.3K
Avg. price
$39.27
B000GAYQJ0
$29.95·★4.6·58.2K revsCasio A158WA Series | Unisex Digital Watch | Vintage | WR | 100 SEC Stop Watch | Daily Alarm | Regular Time Keeping: Hour, Minute, Second, PM, Date, Day | Led Light | 7 Yr Battery
Units sold8KB000GAWSDG
$21.92·★4.5·39.7K revsCasio F91W Series | Digital Watch | Water Resistant | LED Light | 1/100 SEC Stopwatch | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | Daily Alarm | Lightweight | 7 Year Battery
Units sold6KB08VNR3NRW
$23.97·★4.6·24K revsCasio Illuminator AE1500WH Series | 10-Year Battery | LED Backlight | 5-Alarms | 1/100 Sec Stopwatch | Men's Digital Watch
Units sold4KB0094B79PA
$29.92·★4.7·11K revsCasio AE1200WH Series | Men’s Digital Watch | 100M WR | Multi Alarms | 100 SEC Stopwatch | Countdown Timer | World Map for World Time | LED Light | LC Analog Display | 10 Year Battery
Units sold2KB0053HBJBE
$21.92·★4.6·12.6K revsCasio F108WH Series | Men's Digital Watch | Illuminator | Water Resistant | LED Light | Daily Alarm | 1/100 SEC Stopwatch | 3 Hands (HR, Min, SEC) | Date/Day Display | Daily Alarm | 7 Year Battery
Units sold1KB009KYJAJY
$66.26·★4.7·32K revsCasio MDV106 Series | Unisex Analog Watch | 200M WR | Stainless Steel Case | Resin Band | 2 Hand Analog (HR, Min, SEC) | Date Display | Screw Down Crown/Screw Down Caseback | 3 Year Battery
Units sold1KB000GAYQLI
$53.97·★4.7·10.3K revsCasio DW9052 Series | Men’s Digital Watch | G-Shock | 1/100 SEC Stop Watch | Countdown Timer | LED Light | 200M WR | Shock Resistant | Multi Alarm | Auto Calendar | Dual Time | 2 Yr Batt
Units sold1KB003URSIKO
$70.98·★4.7·2.1K revsCasio G-Shock GD100-1B | Men's Tough Digital Watch | 200M Water Resistant | High-Brightness LED | Dual Time & 7-Year Battery
Units sold1KB08VMTXZP1
$34.50·★4.6·24K revsCasio Illuminator AE1500WH Series | 10-Year Battery | LED Backlight | 5-Alarms | 1/100 Sec Stopwatch | Men's Digital Watch
Units sold1K
G-Shock
1 ASIN in Top 10
3.8%
Units
1K
Revenue
$100.3K
Avg. price
$95.05
B07WJFS6LH
$95.05·★4.6·2.4K revsG-Shock GA-2100 Series Watch
Units sold1K
Trending G Shock Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08VNR3NRW leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B08X2HFF85 close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08VNR3NRW
Casio Illuminator AE1500WH Series | 10-Year Battery | LED Backlight | 5-Alarms | 1/100 Sec Stopwatch | Men's Digital Watch
Price
$23.97
Rating
4.6
Reviews
24K
Latest month sales
B08X2HFF85
G-Shock Ladies' Casio S Series Light Pink Resin Strap Watch GMAS2100-4A
Price
$95.95
Rating
4.7
Reviews
501
Latest month sales
B07WDD3YW9
Casio Men GA-2100-1AER G-Shock Carbon Core Octagon Series Watch -Black, Black, Strap.
Unlock to view ASIN details and product titles
Price
$105.95
Rating
4.4
Reviews
2.2K
Latest month sales
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