Full Size Memory Foam Mattress Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Full Size Memory Foam Mattress sales on Amazon US totaled 91,750 units in July 2026 (▼ 10.2% vs. the prior month), generating an estimated $12,257,113 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 58.0% of revenue, while a typical listing is priced at $162.02. The keyword itself pulled 25,830 Amazon queries over the same period (▲ 16.6% MoM).
Zooming out to the 12-month window ending July 2026, the full size memory foam mattress Top 50 moved 828,850 units and $112,118,587 in cumulative sales — an average of 69,071 units and $9,343,216 per month. Monthly throughput topped out at 101,150 units in June 2026 and dipped to 49,150 in May 2026, leaving the latest reading 46.4% higher than August 2025.
Full Size Memory Foam Mattress Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
91.8K
▼ 10.2% MoM
Monthly Revenue 2026/07
$12.3M
▼ 9.5% MoM
Top 10 Market Share 2026/07
65.4%
Full Size Memory Foam Mattress Market Share & Sales Concentration on Amazon US — July 2026
The most-sold full size memory foam mattress listing on Amazon US in July 2026 is ASIN B0DKT9ZGW3 (Brand: EGOHOME), which sold 10,000 units at $139.99 apiece — equal to 10.9% of every unit tracked in this report.
The Top 10 ASINs account for 60,000 units and $7,107,800 in July 2026 — 65.4% of unit volume and 58.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Full Size Memory Foam Mattress' on Amazon
July 2026
Is 65.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DKT9ZGW3
EGOHOME Full Size Memory Foam Mattress 8 Inch, Green Tea, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
10K
▼ 50.0%vs. prior month
$1.4M
latest month
12-month trend
B0DKT86Z4D
EGOHOME 8 Inch Twin Mattress, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B010S7VZI0
Graco Premium Foam Baby Crib & Toddler Bed Mattress | GREENGUARD Gold Certified, Waterproof, Machine Washable OEKO-TEX Standard 100 Certified Cover, Firm Support, Standard Size
9K
▼ 10.0%vs. prior month
$899.7K
latest month
12-month trend
B0DKT8N498
EGOHOME 6 Inch Twin Mattress for Kids, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White
6K
▼ 33.3%vs. prior month
$569.9K
latest month
12-month trend
B0DKTFD2M7
EGOHOME Full Size Memory Foam Mattress, 10 Inch Bed Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 54''W, White
6K
▲ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0D3D48PMR
BEDLORE Full Size Mattress Topper , Pillow Top Mattress Pad | Stretchable Pockets Fit 6"-15" Mattress, Soft Breathable Thick Mattress Topper for Back Pain Relief & Hot Sleepers(Dark Gray)
5K
▲ 25.0%vs. prior month
$217.7K
latest month
12-month trend
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Best Full Size Memory Foam Mattress Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EGOHOME is the best-performing full size memory foam mattress brand in July 2026, moving 36,000 units across 5 ASINs for 60.0% of Top 10 volume. Graco follows with 9,000 units (15.0%), ahead of BEDLORE on 5,000 units (8.3%).
With 6 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $44.78 to $130.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EGOHOME
5 ASINs in Top 10
60.0%
Units
36K
Revenue
$4.6M
Avg. price
$130.99
B0DKT9ZGW3
$139.99·★4.3·12K revsEGOHOME Full Size Memory Foam Mattress 8 Inch, Green Tea, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
Units sold10KB0DKT86Z4D
$109.99·★4.3·12K revsEGOHOME 8 Inch Twin Mattress, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White
Units sold10KB0DKT8N498
$94.99·★4.3·12K revsEGOHOME 6 Inch Twin Mattress for Kids, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White
Units sold6KB0DKTFD2M7
$179.99·★4.3·12K revsEGOHOME Full Size Memory Foam Mattress, 10 Inch Bed Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 54''W, White
Units sold6KB0DKT979FL
$129.99·★4.3·12K revsEGOHOME 6 Inch Full Size Mattress, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 54''W, White
Units sold4K
Graco
1 ASIN in Top 10
15.0%
Units
9K
Revenue
$899.7K
Avg. price
$99.97
B010S7VZI0
$99.97·★4.8·51.2K revsGraco Premium Foam Baby Crib & Toddler Bed Mattress | GREENGUARD Gold Certified, Waterproof, Machine Washable OEKO-TEX Standard 100 Certified Cover, Firm Support, Standard Size
Units sold9K
BEDLORE
1 ASIN in Top 10
8.3%
Units
5K
Revenue
$217.7K
Avg. price
$44.78
B0D3D48PMR
$44.78·★4.3·14.1K revsBEDLORE Full Size Mattress Topper , Pillow Top Mattress Pad | Stretchable Pockets Fit 6"-15" Mattress, Soft Breathable Thick Mattress Topper for Back Pain Relief & Hot Sleepers(Dark Gray)
Units sold5K
Trending Full Size Memory Foam Mattress Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DKT979FL booked 4K units at $129.99, with ▲ 100.0% MoM change. On the growth side, B0GTYG6WY9 leads positive momentum with ▲ 1900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DKT979FL
EGOHOME 6 Inch Full Size Mattress, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 54''W, White
Price
$129.99
Rating
4.3
Reviews
12K
Latest month sales
B0CYL9H5PH
FDW | 5 Inch Full Mattress | Medium Firm | Gel Memory Foam | White | Dual Construction | Pressure Relief, Cooling Foam, Removable and Washable Cover | Bed in a Box, CertiPUR-US Certified
Price
$94.98
Rating
4.2
Reviews
6.2K
Latest month sales
B0GTYG6WY9
NEWBULIG 3 Inch Full Cooling Gel Memory Foam Mattress Topper | Gel memory foam relieves pressure, ventilated design keeps cool. Fits Full size, CertiPUR-US certified, comes in a box
Unlock to view ASIN details and product titles
Price
$38.02
Rating
4.5
Reviews
110
Latest month sales
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