Full Mattress Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Full Mattress sales on Amazon US totaled 86,450 units in July 2026 (▼ 3.0% vs. the prior month), generating an estimated $12,173,226 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.1% of unit volume and 56.2% of revenue, while a typical listing is priced at $174.34. The keyword itself pulled 181,050 Amazon queries over the same period (▲ 30.2% MoM).
Zooming out to the 12-month window ending July 2026, the full mattress Top 50 moved 860,300 units and $110,285,087 in cumulative sales — an average of 71,692 units and $9,190,424 per month. Monthly throughput topped out at 88,000 units in June 2026 and dipped to 48,800 in May 2026, leaving the latest reading 19.2% higher than August 2025.
Full Mattress Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
86.5K
▼ 3.0% MoM
Monthly Revenue 2026/07
$12.2M
▼ 0.4% MoM
Top 10 Market Share 2026/07
67.1%
Full Mattress Market Share & Sales Concentration on Amazon US — July 2026
The most-sold full mattress listing on Amazon US in July 2026 is ASIN B0DKT9ZGW3 (Brand: EGOHOME), which sold 10,000 units at $143.16 apiece — equal to 11.6% of every unit tracked in this report.
The Top 10 ASINs account for 58,000 units and $6,846,390 in July 2026 — 67.1% of unit volume and 56.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Full Mattress' on Amazon
July 2026
Is 67.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DKT9ZGW3
EGOHOME Full Size Memory Foam Mattress 8 Inch, Green Tea, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
10K
▼ 50.0%vs. prior month
$1.4M
latest month
12-month trend
B07JQSWJJS
Niagara Sleep Solution Full Ultra Soft Mattress Topper — Back Pain Relief | Rayon Derived from Bamboo, 20" Deep Pocket, Naturally Cooling, Pillow Top Mattress Pad, Perfect for Hot Sleepers, Green
10K
▲ 0.0%vs. prior month
$415.9K
latest month
12-month trend
B0DKT86Z4D
EGOHOME 8 Inch Twin Mattress, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 38''W, White
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0DKTFD2M7
EGOHOME Full Size Memory Foam Mattress, 10 Inch Bed Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 54''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
6K
▲ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0DKT8N498
EGOHOME 6 Inch Twin Mattress for Kids, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 38''W, White
6K
▼ 33.3%vs. prior month
$569.9K
latest month
12-month trend
B08YDJS51B
FDW | 8 Inch Twin Mattress | Medium Firm | Gel Memory Foam | White | Dual Construction | Pressure Relief, Cooling Foam, Removable and Washable Cover | Bed in a Box, CertiPUR-US Certified
4K
▲ 0.0%vs. prior month
$384K
latest month
12-month trend
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Best Full Mattress Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EGOHOME is the best-performing full mattress brand in July 2026, moving 36,000 units across 5 ASINs for 62.1% of Top 10 volume. Niagara Sleep Solution follows with 10,000 units (17.2%), ahead of FDW on 7,000 units (12.1%).
With 5 brands splitting the Top 10 and 91.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $42.99 to $131.62, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EGOHOME
5 ASINs in Top 10
62.1%
Units
36K
Revenue
$4.6M
Avg. price
$131.62
B0DKT9ZGW3
$143.16·★4.3·11.6K revsEGOHOME Full Size Memory Foam Mattress 8 Inch, Green Tea, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
Units sold10KB0DKT86Z4D
$109.99·★4.3·11.6K revsEGOHOME 8 Inch Twin Mattress, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 38''W, White
Units sold10KB0DKTFD2M7
$179.99·★4.3·11.6K revsEGOHOME Full Size Memory Foam Mattress, 10 Inch Bed Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 54''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
Units sold6KB0DKT8N498
$94.99·★4.3·11.6K revsEGOHOME 6 Inch Twin Mattress for Kids, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 38''W, White
Units sold6KB0DKT979FL
$129.99·★4.3·11.6K revsEGOHOME 6 Inch Full Size Mattress, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 54''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
Units sold4K
Niagara Sleep Solution
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$415.9K
Avg. price
$42.99
B07JQSWJJS
$42.99·★4.3·57.5K revsNiagara Sleep Solution Full Ultra Soft Mattress Topper — Back Pain Relief | Rayon Derived from Bamboo, 20" Deep Pocket, Naturally Cooling, Pillow Top Mattress Pad, Perfect for Hot Sleepers, Green
Units sold10K
FDW
2 ASINs in Top 10
12.1%
Units
7K
Revenue
$662.5K
Avg. price
$92.48
B08YDJS51B
$89.99·★4.4·18.9K revsFDW | 8 Inch Twin Mattress | Medium Firm | Gel Memory Foam | White | Dual Construction | Pressure Relief, Cooling Foam, Removable and Washable Cover | Bed in a Box, CertiPUR-US Certified
Units sold4KB0CYL9H5PH
$94.98·★4.3·6.1K revsFDW | 5 Inch Full Mattress | Medium Firm | Gel Memory Foam | White | Dual Construction | Pressure Relief, Cooling Foam, Removable and Washable Cover | Bed in a Box, CertiPUR-US Certified
Units sold3K
Trending Full Mattress Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CYL9H5PH booked 3K units at $94.98, with ▲ 200.0% MoM change. On the growth side, B0DB7TDRXX leads positive momentum with ▲ 1900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYL9H5PH
FDW | 5 Inch Full Mattress | Medium Firm | Gel Memory Foam | White | Dual Construction | Pressure Relief, Cooling Foam, Removable and Washable Cover | Bed in a Box, CertiPUR-US Certified
Price
$94.98
Rating
4.3
Reviews
6.1K
Latest month sales
B0CKYZHV5D
Zinus 6 Inch Full Green Tea Memory Foam Mattress, Medium Firm Feel | Pressure-Relieving Comfort & Full-Body Support, Naturally Fresh, CertiPUR-US & OEKO-TEX Certified Safe Materials
Price
$119.99
Rating
4.2
Reviews
3K
Latest month sales
B0DB7TDRXX
Soulfea Full Size Mattress,10 Inch Hybrid Full Mattress in a Box with Memory Foam & Individual Pocket Spring for Edge Support,Pressure Relief,Medium Firm,CertiPUR-US.
Unlock to view ASIN details and product titles
Price
$169.99
Rating
4.3
Reviews
611
Latest month sales
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