Fugler Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fugler sales on Amazon US totaled 30,550 units in July 2026 (▲ 20.5% vs. the prior month), generating an estimated $604,223 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.1% of unit volume and 43.9% of revenue, while a typical listing is priced at $20.39. The keyword itself pulled 25,250 Amazon queries over the same period (▲ 26.2% MoM).
Zooming out to the 12-month window ending July 2026, the fugler Top 50 moved 289,600 units and $5,749,841 in cumulative sales — an average of 24,133 units and $479,153 per month. Monthly throughput topped out at 62,000 units in December 2025 and dipped to 9,950 in May 2026, leaving the latest reading 171.6% higher than August 2025.
Fugler Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
30.6K
▲ 20.5% MoM
Monthly Revenue 2026/07
$604.2K
▲ 35.7% MoM
Top 10 Market Share 2026/07
49.1%
Fugler Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fugler listing on Amazon US in July 2026 is ASIN B082413MWQ (Brand: MerryXD), which sold 4,000 units at $8.49 apiece — equal to 13.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 15,000 units and $265,510 in July 2026 — 49.1% of unit volume and 43.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fugler' on Amazon
July 2026
Is 49.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082413MWQ
MerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)
4K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B08241CJN9
MerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Large(23.6 in)
2K
▲ 0.0%vs. prior month
$53.1K
latest month
12-month trend
B0G22FKYDF
Fuggler Fugglercorns 9 Inch Plush Collectible Toy (Stinkface) by ZURU | Funny Ugly Monster with signature teeth, soft & huggable collectible plush, for fans & collectors, gift for tweens & teens
2K
vs. prior month
$32.7K
latest month
12-month trend
B0G22SFR8G
Fuggler Baddies Fuggs 9 Inch (Wide Eyed Weirdo) by ZURU | Funny Ugly Monster with signature teeth; soft & huggable collectible plush; for fans & collectors; gift for tweens & teens
1K
▲ 0.0%vs. prior month
$13.9K
latest month
12-month trend
B0FL45XKXT
Fuggler Jaws 9-Inch Licensed Plush by ZURU – Funny Ugly Monster Stuffed Animal, Creepy Collectible Plush Toy for Kids, Tweens, Teens & Adults
1K
▼ 50.0%vs. prior month
$23.7K
latest month
12-month trend
B0G21SXPBX
Fuggler Bouquets: 2x9 Inch + 1x3.5 Inch Plush Set (Munch Munch, Reek-o, Munch-o) by ZURU, Funny Ugly Monster Designs, Unique Gift for Collectors
1K
▲ 0.0%vs. prior month
$27.2K
latest month
12-month trend
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Best Fugler Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Fuggler is the best-performing fugler brand in July 2026, moving 9,000 units across 8 ASINs for 60.0% of Top 10 volume. MerryXD follows with 6,000 units (40.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.71 to $18.68, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fuggler
8 ASINs in Top 10
60.0%
Units
9K
Revenue
$172.4K
Avg. price
$18.68
B0G22FKYDF
$12.99·★4.5·179 revsFuggler Fugglercorns 9 Inch Plush Collectible Toy (Stinkface) by ZURU | Funny Ugly Monster with signature teeth, soft & huggable collectible plush, for fans & collectors, gift for tweens & teens
Units sold2KB0G22SFR8G
$11.97·★4.4·115 revsFuggler Baddies Fuggs 9 Inch (Wide Eyed Weirdo) by ZURU | Funny Ugly Monster with signature teeth; soft & huggable collectible plush; for fans & collectors; gift for tweens & teens
Units sold1KB0FL45XKXT
$26.59·★4.8·371 revsFuggler Jaws 9-Inch Licensed Plush by ZURU – Funny Ugly Monster Stuffed Animal, Creepy Collectible Plush Toy for Kids, Tweens, Teens & Adults
Units sold1KB0G21SXPBX
$24.97·★4.8·151 revsFuggler Bouquets: 2x9 Inch + 1x3.5 Inch Plush Set (Munch Munch, Reek-o, Munch-o) by ZURU, Funny Ugly Monster Designs, Unique Gift for Collectors
Units sold1KB0G2236MDF
$11.97·★4.9·155 revsFuggler Nipple Fuggs 9 Inch (Sir Nobbynuts) by ZURU | Funny Ugly Monster with signature teeth, soft & huggable collectible plush, for fans & collectors, gift for tweens & teens
Units sold1KB0G22V7DF2
$12.99·★4.9·155 revsFuggler Nipple Fuggs 9 Inch Plush Collectible (Wrinkle McStinkles) by ZURU | Funny Ugly Monster with signature teeth, soft & huggable collectible plush, for fans & collectors, gift for tweens & teens
Units sold1KB0GFDYN1Q7
$34.99·★4.6·81 revsFuggler Fugg Nuggets 3.5 Inch (6 Pack) by ZURU | Clip-on Funny Ugly Monster keyrings; signature teeth; soft & collectible; for fans & collectors; gift for tweens & teens
Units sold1KB0G226B9N2
$12.99·★4.5·179 revsFuggler Fugglercorns 9 Inch Plush Collectible (Wrinkle Mcstinkles) by ZURU | Funny Ugly Monster with signature teeth, soft & huggable collectible plush, for fans & collectors, gift for tweens & teens
Units sold1K
MerryXD
2 ASINs in Top 10
40.0%
Units
6K
Revenue
$93.1K
Avg. price
$15.71
B082413MWQ
$8.49·★4.5·15.3K revsMerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)
Units sold4KB08241CJN9
$22.94·★4.5·15.3K revsMerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Large(23.6 in)
Units sold2K
Trending Fugler Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G22FKYDF booked 2K units at $12.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G22FKYDF
Fuggler Fugglercorns 9 Inch Plush Collectible Toy (Stinkface) by ZURU | Funny Ugly Monster with signature teeth, soft & huggable collectible plush, for fans & collectors, gift for tweens & teens
Price
$12.99
Rating
4.5
Reviews
179
Latest month sales
B0G2236MDF
Fuggler Nipple Fuggs 9 Inch (Sir Nobbynuts) by ZURU | Funny Ugly Monster with signature teeth, soft & huggable collectible plush, for fans & collectors, gift for tweens & teens
Price
$11.97
Rating
4.9
Reviews
155
Latest month sales
B0G22V7DF2
Fuggler Nipple Fuggs 9 Inch Plush Collectible (Wrinkle McStinkles) by ZURU | Funny Ugly Monster with signature teeth, soft & huggable collectible plush, for fans & collectors, gift for tweens & teens
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.9
Reviews
155
Latest month sales
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