Frye Boots Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Frye Boots Women sales on Amazon US totaled 2,200 units in July 2026 (▲ 25.7% vs. the prior month), generating an estimated $99,842 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.9% of unit volume and 90.3% of revenue, while a typical listing is priced at $177.17. The keyword itself pulled 28,848 Amazon queries over the same period (▲ 29.9% MoM).
Zooming out to the 12-month window ending July 2026, the frye boots women Top 50 moved 19,350 units and $1,015,207 in cumulative sales — an average of 1,613 units and $84,601 per month. Monthly throughput topped out at 3,550 units in October 2025 and dipped to 200 in February 2026, leaving the latest reading 10.0% higher than August 2025.
Frye Boots Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.2K
▲ 25.7% MoM
Monthly Revenue 2026/07
$99.8K
▲ 27.4% MoM
Top 10 Market Share 2026/07
90.9%
Frye Boots Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold frye boots women listing on Amazon US in July 2026 is ASIN B0BJSYP36Z (Brand: Pasuot), which sold 600 units at $49.99 apiece — equal to 27.3% of every unit tracked in this report.
The Top 10 ASINs account for 2,000 units and $90,176 in July 2026 — 90.9% of unit volume and 90.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Frye Boots Women' on Amazon
July 2026
Is 90.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BJSYP36Z
Pasuot Western Cowboy Boots for Women - Knee High Wide Calf Cowgirl Boots, Slip On Pointed Toe Chunky Heel Fashion Retro Classic Pull On Tall Boot for ladies Party concert
600
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B0DTHJDP4Y
IUV Cowboy Boots For Women Western Cowgirl Classic Mid Calf Snip Toe Boot
600
▲ 0.0%vs. prior month
$22.8K
latest month
12-month trend
B0D2KMNS45
DREAM PAIRS Women's Moto Knee High Boots
300
▲ 50.0%vs. prior month
$14.8K
latest month
12-month trend
B0DK8V7N74
Gothictor Women's Banana Knee High Boots Square Toe Chunky Block Heel Comfortable Low Heel Pull on Wide Calf Riding Long Boots for Women
100
▲ 0.0%vs. prior month
$4.7K
latest month
12-month trend
B0DK8WWSBJ
Gothictor Women's Banana Knee High Boots Square Toe Chunky Block Heel Comfortable Low Heel Pull on Wide Calf Riding Long Boots for Women
100
▲ 0.0%vs. prior month
$4.8K
latest month
12-month trend
B0DWT1KVZD
DREAM PAIRS Women's Square Toe Platform Chunky Block Heel Knee High Riding Boots
100
▲ 0.0%vs. prior month
$4.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Frye Boots Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pasuot is the best-performing frye boots women brand in July 2026, moving 600 units across 1 ASIN for 30.0% of Top 10 volume. IUV follows with 600 units (30.0%), ahead of DREAM PAIRS on 400 units (20.0%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $36.09 to $49.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pasuot
1 ASIN in Top 10
30.0%
Units
600
Revenue
$30K
Avg. price
$49.99
B0BJSYP36Z
$49.99·★4.4·5.2K revsPasuot Western Cowboy Boots for Women - Knee High Wide Calf Cowgirl Boots, Slip On Pointed Toe Chunky Heel Fashion Retro Classic Pull On Tall Boot for ladies Party concert
Units sold600
IUV
1 ASIN in Top 10
30.0%
Units
600
Revenue
$22.8K
Avg. price
$36.09
B0DTHJDP4Y
$36.09·★4.4·878 revsIUV Cowboy Boots For Women Western Cowgirl Classic Mid Calf Snip Toe Boot
Units sold600
DREAM PAIRS
2 ASINs in Top 10
20.0%
Units
400
Revenue
$19.7K
Avg. price
$47.49
B0D2KMNS45
$44.99·★4.2·921 revsDREAM PAIRS Women's Moto Knee High Boots
Units sold300B0DWT1KVZD
$49.99·★4.2·532 revsDREAM PAIRS Women's Square Toe Platform Chunky Block Heel Knee High Riding Boots
Units sold100
Trending Frye Boots Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FPWV17LD booked 50 units at $49.58. On the growth side, B0D2KMNS45 leads positive momentum with ▲ 50.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FPWV17LD
VBDB Women's Knee High Boots Square Toe Chunky Block Heel Long Boots for Women Comfortable Low Heel Womens Boots
Price
$49.58
Rating
4.1
Reviews
841
Latest month sales
B0D2KMNS45
DREAM PAIRS Women's Moto Knee High Boots
Price
$44.99
Rating
4.2
Reviews
921
Latest month sales
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